MILEIDA ROMAN
Charlotte,NC
Summary
Strategic media leader with 7+ years of experience across broadcast and digital environments, including NBCUniversal, Univision, and Sightly. Expertise in integrated media planning, national Upfront management, and full-funnel campaign strategy. Proven ability to align cross-channel investment decisions with business objectives and measurable growth outcomes, supporting $95M+ in media commitments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Media Strategist
Sightly
08.2023 - Current
- Lead integrated media strategy across digital platforms for national brands in beauty, pharma, and financial services.
- Own end-to-end media planning including audience architecture, budget allocation, channel mix strategy, and KPI alignment across YouTube, CTV, Google Display Network, and social platforms.
- Drive RFP strategy and proposal development, translating business objectives into scalable cross-channel investment frameworks.
- Leverage Brand Mentality insights to align campaigns with cultural trends and real-time audience engagement opportunities.
Sales Planner
GSTV
01.2023 - 06.2023
- Developed strategic media proposals in response to RFPs and proactive client opportunities.
- Conducted inventory mapping and audience coverage analysis aligned to advertiser targets.
- Supported national campaign execution through contract routing and insertion order management.
Sales Planner
NBCUniversal Media, LLC
01.2021 - 01.2023
- Managed Syndication Upfront plans totaling $95M in annual commitments across the NBCUniversal portfolio.
- Developed cross-platform proposals integrating linear and digital inventory to maximize reach and revenue.
- Delivered pre- and post-campaign performance analysis to media agencies to inform optimization and renewal strategies.
- Collaborated cross-functionally to ensure execution accuracy and revenue delivery.
Ad Sales Coordinator
Univision Communications
01.2019 - 01.2021
- Supported national beauty and lifestyle advertisers including Google, Ulta Beauty, Revlon, and YSL.
- Managed commercial flighting and sponsorship integrations across Univision broadcast and cable networks.
- Resolved billing discrepancies and program adjustments to maintain revenue integrity.
Education
Bachelor of Science - Communication and Media Studies
Purchase College, SUNY
Skills
- Integrated Media Strategy
- Cross-Channel Planning
- Upfront & Revenue Management
- RFP Development
- Audience Targeting
- Budget Allocation
- Performance Optimization
- Cultural Trend Integration
Certification
TikTok Media Buying Certification Exam
INSIDE LVMH Certificate - Luxury Branding & Market Strategy
Languages
Spanish
Native or Bilingual
Timeline
Senior Media Strategist
Sightly
08.2023 - Current
Sales Planner
GSTV
01.2023 - 06.2023
Sales Planner
NBCUniversal Media, LLC
01.2021 - 01.2023
Ad Sales Coordinator
Univision Communications
01.2019 - 01.2021
Bachelor of Science - Communication and Media Studies
Purchase College, SUNY