Michelle Winstead
Wilson
Summary
Dedicated professional with strong skills in activity coordination and safety training. Proven ability to enhance client experiences through effective problem-solving and time management.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Recreation Aide
Wilson Parks and Recreation
05.2025 - Current
- Organized recreational activities for diverse age groups, enhancing community engagement.
- Assisted in planning and implementing seasonal programs, promoting local participation.
- Instructed participants in safety protocols during outdoor events, ensuring compliance with guidelines.
- Collaborated with team members to deliver high-quality recreational services, fostering a supportive environment.
Private Duty Caregiver
Ann Bachelor
03.2025 - 05.2026
- Provided personalized care and companionship to clients, enhancing their quality of life.
- Assisted with daily living activities, including meal preparation and medication management.
- Monitored client health conditions, reporting changes to family members and healthcare professionals.
- Developed and implemented individualized care plans based on client needs and preferences.
Regency Athletics Sales Director
Regency Athletics Club
10.2002 - 01.2024
- Led a team of 10+ membership advisors and partnership managers; instituted a performance cadence (weekly pipeline reviews, call coaching, and ride‑alongs) that improved close rate by 22% year over year.
- Built and executed the annual go-to-market plan across corporate, community, and digital channels, delivering 18% YoY growth in new memberships and a 12% increase in average revenue per member.
- Developed tiered pricing and add-on packages (training, spa, youth programs), lifting attachment rate by 15% and reducing first‑90‑day churn by 8%.
- Implemented a CRM revamp and lead-scoring model; cut response time from hours to minutes and increased show rates for tours by 25%.
- Negotiated and expanded corporate wellness partnerships with 30+ local employers; launched on‑site screenings and referral incentives that generated 35% of new-member volume.
- Partnered with Marketing to run geo-targeted campaigns, landing page tests, and seasonal offers; lowered cost per acquisition by 19% while maintaining premium positioning.
- Introduced a member referral engine and ambassador program, driving 28% of monthly joins at the highest NPS cohort.
- Forecasted monthly/quarterly bookings with >95% accuracy; owned the sales budget, compensation plans, and board-ready reporting.
- Collaborated with Operations to align sales promises with service delivery, improving onboarding satisfaction scores from 4.2 to 4.7/5.
Education
Associate of Science - Medical Terminology
Wilson Community College
Wilson NC05-1987
Associate of Arts - Business Administration
Wilson Community College
Wilson NC05-1985
Skills
- Activity coordination
- CPR training
- Equipment management
- Safety training
- Friendly, positive attitude
- Customer service
- Problem-solving
- Time management
Certification
- Licensed Red Cross - CPR
Timeline
Recreation Aide
Wilson Parks and Recreation
05.2025 - Current
Private Duty Caregiver
Ann Bachelor
03.2025 - 05.2026
Regency Athletics Sales Director
Regency Athletics Club
10.2002 - 01.2024
Associate of Science - Medical Terminology
Wilson Community College
Associate of Arts - Business Administration
Wilson Community College