Michelle Prater

• Developed integrated marketing campaigns to enhance brand visibility and engagement.
• Managed social media platforms, increasing audience engagement through targeted content strategies.
• Collaborated with design teams to create compelling advertising materials aligned with brand strategy.
• Conducted market research to identify trends and insights, informing promotional strategies and tactics.
• Assisted in setting up this new business for owners with State and Federal agencies, Local area Chambers.
• Door-to-door sales to obtain new ad customers for publications.
• Manage all AR/ AP

Executed innovative advertising campaigns that increased brand visibility and expanded market reach.

Networking events/ Cold calls.

Analyzed market trends and consumer behavior to identify opportunities for targeted messaging.

Managed sales team for reporting.

Accounts Receivable and Accounts Payable and tax reporting

• Developed and maintained strong client relationships to foster repeat business and referrals.
• Led a team of skilled tradespeople, providing mentorship and training on best practices and safety protocols.
• Implemented quality control measures to enhance project outcomes and minimize rework.
• Managed construction projects from initiation to completion, ensuring adherence to timelines and budgets.
• Developed and implemented operational procedures to enhance service efficiency and customer satisfaction. Including OSHA compliance.
• Managed inventory levels and replenishment processes to maintain optimal stock and reduce waste.
• All financial aspects of a small business: AP/ AR/ Payroll utilizing Quickbooks. All end of year reports and tax liabilities.
• Solely ran company during Covid Shutdown including all field operations for two years.

• Managed accounts payable and receivable processes, streamlining workflows for increased efficiency.
• Developed and implemented budgeting strategies that aligned with company goals and objectives.
• Oversaw monthly financial reconciliations, ensuring accuracy and compliance with accounting standards.
• Conducted regular audits to identify discrepancies and improve internal control procedures.
• AP/AP and Payroll utilizing Quickbooks, Square and Brewmaster Software.

• Coordinated schedules and appointments for management, optimizing time management.
• Implemented process improvements to enhance administrative efficiency and accuracy.
• Managed daily office operations, ensuring efficient workflow and organization.
• Assisted in preparing reports and documentation for internal and external communication.
• Accounts Receivable and Payable for commercial construction utilizing progressive billing and AIG documentation.
• Additional training to be the OSHE Compliance Officer for commercial job sites.
• Ran the inspection and small jobs department.