MICHAEL W. MCINERNY

Global Automotive Maintenance Chemical Manufacturing and Distribution Company.

• Manage a six-county territory comprised of automotive dealerships, regional repair centers, and independent automotive shops and car wash locations. Annual gross revenue for my territory is 800-900k
• Oversee full sales cycle and have full P&L responsibility which includes all product and equipment training for service advisors, automotive technicians, and parts department personnel.
• Facilitate product demonstrations and training sessions to improve staff's knowledge of BG chemistry and benefits to the vehicle. BG has fostered relationships with General Motors and Ford Motorcraft who have co-branded BG's Fuel Maintenance Service. BG is also a distributor of Simonize Car Care Products.
• Developed strategies to drive revenue growth among active customers, generating an increase of 63k monthly in 2024 compared to 2023 numbers.
• Monitor financial performance daily to ensure monthly revenue projections are met or exceeded. Coordinate trainings on a weekly schedule for advisors and technicians to enhance knowledge of the chemistry.

Analyze customer and cyclical trends (i.e... Spring Car Care or Winterize your Car Promotions.) to identify additional opportunities for revenue.

• Directed business development across 10 states in new automobile dealership sector, expanding market presence.
• Increased southern region accounts from 134 to 377, achieving 211% growth.
• Achieved 75% success rate selling multiple products per dealership, averaging two to three products per account.
• Achieved a 98% conversion rate from free trial to paying customers.
• Generated average monthly revenue increase of $200 per dealership.
• Secured Camping World as a national account, expanding market reach.

• Closed contracts totaling $1.5 million in equipment revenue against annual budget of $1 million.
• Negotiated contracts with secured transporters, generating $475k in equipment revenue and ongoing monthly service revenue of $30K
• Executed strategic business development plan, increasing sales of cloud-based fleet management software.
• Achieved average weekly participation of six transportation departments in online demos, exceeding goal of four.
• Engaged state transportation departments, school district transportation departments, and commercial transporters for product demonstrations, enhancing product visibility.
• Managed active database in Zoho CRM to effectively track sales and client interactions.

• Negotiated and secured $175,000 contract with Schumacher Homes to remodel 25 design centers across 12 states.
• Established partnerships with Smith Douglas Homes, Century Homes, Meritage Homes, H&H Homes, and Stanley Martin Homes for site signage and mailbox solutions in North and South Carolina, averaging $67,000 monthly billing.
• Cultivated strategic relationships with national home builders, enhancing business opportunities for custom signage and mailbox solutions.
• Managed proprietary CRM database to effectively track client interactions and project progress, ensuring timely follow-ups and project delivery.

• Negotiated $150K annual contract with American Airlines for Charlotte-based non-emergency medical transport.
• Secured corporate transport contracts, generating $18K monthly from major firms like Microsoft and Travelers Insurance.
• Led new business development in commercial transportation for workers' compensation and corporate sectors, expanding market reach.
• Introduced LimoAnywhere CRM to streamline reservation and billing processes, ensuring zero missed bookings.