Micaela Formwalt

• Developed and implemented branding and digital media strategy, increasing social media engagement by over 20% in 90 days.
• Wrote and designed press releases, donor letters, and social media campaigns to boost visibility and drive fundraising.
• Created digital content and marketing materials using Canva, supporting outreach efforts and volunteer engagement.
• Wrote and submitted 7+ competitive grant proposals in three months, helping secure funding and corporate sponsorships.
• Led storytelling efforts by featuring volunteers, community updates, and impact stories across multiple platforms.
• Planned and promoted the organization’s first benefit festival, managing event logistics, marketing, and community partnerships.
• Built relationships with local businesses, media outlets, and donors to expand the nonprofit’s reach and support base.
• Enhanced brand visibility by developing and executing strategic communications plans.
• Developed key messaging for all external-facing materials to ensure consistency across channels and touchpoints.

• Provided front-desk and administrative support, serving as a point of contact for students, staff, and visitors.
• Assisted peers in navigating academic resources, including financial aid processes, learning platforms, and college forms.
• Created flyers and promotional materials to support campus events and initiatives, helping increase student engagement.
• Supported internal communication efforts by distributing information and helping students connect with the right departments.
• Contributed to a positive office culture and earned strong relationships with faculty and leadership, resulting in a formal letter of recommendation.

Founded and grew a thriving independent salon, managing all aspects of daily operations, branding, and client experience for over a decade.

Maintained a loyal client base of 150+ recurring clients, consistently booking 25–35 appointments per week through word-of-mouth and reputation.

Hired, trained, and supervised a small team of stylists and assistants, ensuring service consistency and customer satisfaction.

Oversaw inventory, vendor relationships, end-of-day reports, and budgeting, while streamlining workflows for efficiency and profitability.

Developed seasonal promotions and referral campaigns that boosted revenue by an estimated 20% during peak quarters.

Ensured full compliance with state licensing, sanitation standards, and safety regulations.

Recognized as “Best Cosmetologist” for two consecutive years and led Remedy Beauty Bar to earn “Best of the Best” Salon three years in a row.

Transitioned from entrepreneurship to higher education in 2022 to pursue a career in communications, PR, and nonprofit leadership.

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Met with clients, delivering presentations, and educating on product and service features and offerings.