Mellissa Kucher
Huntersville
Summary
Marketing professional with proven track record in streamlining processes and driving impactful campaigns. Leverages strong analytical skills and strategic planning to optimize marketing operations and ensure seamless execution. Known for fostering team collaboration and adapting to dynamic needs, while consistently delivering measurable results. Skilled in project management, CRM systems, and cross-functional coordination.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate Display and Marketing Operations Manager
NEWELL BRANDS
05.2022 - Current
- Collaborate with internal teams to set merchandising strategy for existing and new products
- Traffic manage among Internal teams and external vendors to ensure graphics meet brand standards
- Create and publish everyday and National Promo catalogs
- Manage internal set up of new skus working with the workflow team and Project managers
- Manage changes to skus based on customer requirements
- Manage 3rd party vendor relationships
- Investigate and spearhead cost savings initiatives
- Build timelines for all projects
- Manage 30+ projects at a time
Sr. Analyst, Demand Planner
NEWELL BRANDS
04.2021 - 05.2022
- Perform duties as forecast analyst for the Target account
- Maintain a SKU-level product line and customer-based forecast using SAP APO, cross-functional collaboration, and customer intel where available
- Provide analysis and utilize various tools to drive forecast accuracy improvement
- Track and monitor performance to the plan and provide analysis of actual performance versus marketing and sales forecast
- Participate in demand planning phase of the IBP process, lead monthly Demand Agreement Meetings with Sales & Customer Planning, identify risks and opportunities to the consensus plan for assigned accounts and categories
- Continuously monitor statistical forecast models to ensure the best fit is being utilized
Sr. Workflow Analyst
NEWELL BRANDS
04.2015 - 04.2021
- Responsible for BOM set up and workflow process for all SKU creation across Food division
- Timeline development & process flow for project setup across all functions
- Create and manage implementation plans in Windchill
- Led major supply chain re-organization projects including plant closures and move of production facilities
- Cross functional team management to ensure on time / on cost project targets are met
- Enforcement of regulatory UPC, Case pack & language guidelines
- Work with global partners to ensure accurate SKU creation across regions, meeting country of destination requirements
- Onboard cross functional teams for new businesses (FP) – training associates on the new item set up process
- Identify, recommend and implement changes to optimize processes
Education
PMP Certification - Project Management
Project Management Insititute
12-2020
Skills
- Data-driven decision making
- Cross-functional collaboration
- Effective strategic planning
- Project management
- Brand-building strategies
- Brand development
- P&L management
- Go-to-market strategy development
- Problem-solving
- Multitasking Abilities
- Thoroughness in task execution
Certification
Project Management Academy- PMP Certification- 2873223
Timeline
Associate Display and Marketing Operations Manager
NEWELL BRANDS
05.2022 - Current
Sr. Analyst, Demand Planner
NEWELL BRANDS
04.2021 - 05.2022
Sr. Workflow Analyst
NEWELL BRANDS
04.2015 - 04.2021
PMP Certification - Project Management
Project Management Insititute