Summary
Overview
Work History
Education
Skills
Timeline
Generic

Meg Parrish

Director Of Sales
West End

Summary

Performance-oriented sales professional with exceptional record of achievement over the past decade. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

12
12
years of professional experience

Work History

Account Executive

Bold Penguin
11.2023 - Current
  • Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches and negotiations with prospects.
  • Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
  • Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
  • Optimized sales pipeline management, ensuring steady flow of opportunities through careful planning and follow-up activities.

Project Manager

Supreme Optimization
03.2022 - 08.2023
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Proactively engaged with clients by phone, email and zoom, which helped established long-term, lucrative relationships.
  • Maintained expert-level skills in digital platforms such as Trello and GDS/Looker platforms.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.

Digital Sales Consultant

Hibu USA Inc
11.2020 - 02.2022
  • Researched market viability for emerging territories and implemented sales strategies for successful sales team launches
  • Streamlined sales processes, improving efficiency and reducing time spent on administrative tasks.
  • Collaborated with cross-functional teams to develop innovative digital products and services that met clients'' needs.
  • Increased digital sales by developing and implementing effective online marketing strategies.

Director of Sales

Coalmarch
03.2019 - 08.2020
  • Surpassed growth targets and revenue projections by coordinating and planning SaaS, Products, and Service sales.
  • Established ambitious sales targets, managed execution strategies across sales and marketing teams, and developed innovative training plans to consistently increase team performance.
  • Re-built department structure including on-boarding, training, systems and processes to increase performance and achieve 15% growth target YOY.
  • Created customized growth plans for individual team member to increase sales efficiency and personal growth.
  • Managed full transition to new CRM including setup, structure, custom reporting, and automation.

Marketing Manager

Coalmarch
07.2018 - 03.2019
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Consulted with product development teams to enhance products based on customer data.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Managed employees and employee training to communicate best practices, optimize productivity and decrease time to close.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.

Sales Executive

Coalmarch
09.2015 - 07.2018
  • Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
  • Maintained relationships with established accounts and prospected new clients by calling on customers and engaging prospects in person.
  • Executed successful budget, talent and sales campaign development.
  • Created custom marketing and sales strategy for annual conferences, and aided in execution of our company hosted conference - including being a regular presenter on leading industry topics.
  • Consistently met and exceeded sales goals, with upwards of 15% YOY revenue growth.

Inbound Lead Coordinator

Coalmarch
10.2013 - 09.2015
  • Monitored social media and online sources for industry trends.
  • Created new sales processes, goals, structure, and critical systems for a newly founded company entering a niche industry.
  • Vetted new prospective clients and managed their sales journey from prospect through close. Additionally, managed initial project transition and deliverables.
  • Customized contracts and contract language, developed handoff strategies to transition new clients to the account team, and established trip-wires to ensure successful execution.
  • Planned, attended, and coordinated annual conferences, sales based travel, and associated goals.
  • Met or exceeded basic sales goals, including 10% YOY revenue growth.

Education

Bachelor of Arts - Economics

SUNY At Fredonia
Fredonia, NY
05-2008

Master of Arts - Psychology

Wake Forest University
Winston-Salem, NC
06.2023

Skills

  • Sales training and leadership
  • Digital Content Development
  • Search Engine Optimization Practices
  • Customer Relationship Management
  • Team Leadership
  • Google AdWords
  • Project Management
  • Channel Optimization
  • Strategic Planning

Timeline

Account Executive

Bold Penguin
11.2023 - Current

Project Manager

Supreme Optimization
03.2022 - 08.2023

Digital Sales Consultant

Hibu USA Inc
11.2020 - 02.2022

Director of Sales

Coalmarch
03.2019 - 08.2020

Marketing Manager

Coalmarch
07.2018 - 03.2019

Sales Executive

Coalmarch
09.2015 - 07.2018

Inbound Lead Coordinator

Coalmarch
10.2013 - 09.2015

Bachelor of Arts - Economics

SUNY At Fredonia

Master of Arts - Psychology

Wake Forest University

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Meg ParrishDirector Of Sales