McKenna D. Sweeney
Greenville
Summary
Strategic and creative communicator with hands-on experience in social media marketing, content creation, and digital campaign coordination. Skilled in tools like Canva, Adobe, and Muck Rack, with a growing command of AI-powered content workflows. Passionate about driving engagement, maintaining brand voice, and supporting mission-driven organizations.
Overview
2
2
years of professional experience
Work History
Public Relations/Social Media Intern
Top of Mind PR Firm
01.2025 - Current
- Built and maintained curated media lists using Muck Rack to enhance PR targeting and media outreach.
- Attended client meetings, generated actionable insights, and supported campaign execution.
- Clipped, edited, and repurposed web content to align with brand messaging and digital content needs.
- Produced tailored media backgrounders to support email and pitch outreach efforts.
- Supported podcast promotion and social content creation for client campaigns using AI tools.
- Remote
Social Media & PR Intern
Scott Team Realty
04.2023 - 08.2023
- Scheduled and published content across Facebook and Instagram using a structured content calendar.
- Monitored platform engagement and managed community interactions to maintain brand voice.
- Developed creative stories, reels, and posts aligned with business goals and seasonal trends.
- Assisted in basic SEO by optimizing post captions and hashtags for visibility.
Education
Bachelor of Science - Communication, Concentration: Media Studies
East Carolina University
Greenville, NC05.2025
Skills
- Social Media Strategy & Scheduling
- Email Campaign Creation (ActiveCampaign or similar)
- Written communication
- Content writing
- Content curation
- Content Writing & Repurposing
- SEO Fundamentals
- WordPress (Basic Maintenance & Posting)
- Canva & Adobe Creative Suite
- Airtable, Asana, Google Workspace
- Media List Development (Muck Rack)
- Podcast Content Promotion
- AI Content Tools (ChatGPT, Grammarly, etc)
Timeline
Public Relations/Social Media Intern
Top of Mind PR Firm
01.2025 - Current
Social Media & PR Intern
Scott Team Realty
04.2023 - 08.2023
Bachelor of Science - Communication, Concentration: Media Studies
East Carolina University
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