Summary
Overview
Work History
Education
Skills
Contact
Timeline
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Matthew Sweeney

Charlotte

Summary

Hard-working professional with over five years of marketing and sales experience. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

8
8
years of professional experience

Work History

Account Manager

Olly Olly
06.2024 - 11.2024
  • Managed 150+ digital marketing campaigns, including SEO, social media, retargeting, PPC and LSA for a variety of small to medium size businesses.
  • Conducted monthly reporting meetings discussing campaign metrics, goals, and strategies.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Increased upsell opportunities with strategic account reviews, identifying and addressing client needs.

Performance Manager

Proactive Dealer Solutions
08.2023 - 05.2024
  • Built strong relationships with all key stakeholders in assigned accounts by serving as the primary point of contact, understanding customer success criteria, and providing performance management guidance as a trusted advisor.
  • Performed initial onboarding of accounts, across multiple products, ensuring strong adoption and ongoing engagement throughout the customer lifecycle.
  • Optimized performance with our solutions by conducting monthly client success reviews, identifying trends, capturing client feedback and adding value through best practice and product settings recommendations.
  • Proactively worked to grow the account and enhance the client’s performance success through effective cross-sell/upsell of additional solutions.
  • Understood and adhered to processes for client onboarding, performance management, solution upsell, client communication and overall quality documentation of activity in Salesforce.
  • Worked closely with Sales, Client Experience, Support, Billing and Technical teams to ensure an exceptional customer experience and prompt resolution of any customer issues.

Senior Digital Marketing Specialist

Townsquare Interactive
09.2021 - 07.2023
  • Managed 200+ digital marketing campaigns, including SEO, social media, and retargeting for a variety of small to medium size businesses.
  • Executed unique marketing initiatives leading to new business opportunities.
  • Conducted monthly reporting meetings discussing campaign metrics, goals, and strategies.
  • Identified Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Developed strong client relationships, ensuring their satisfaction and driving renewals.

Data Researcher

CGI Digital
09.2019 - 08.2020
  • Researched sales opportunities in different communities across the country.
  • Researched sales opportunities and updated company database with accurate business information.
  • Worked directly with sales executives, organizing information in digestible formats for sales campaigns.
  • Organized information using excel spreadsheets in a digestible format to be used by the sales team.

Sales Consultant

YPC Media
05.2019 - 08.2019
  • Prospected new businesses using solution selling skills, meeting or exceeding sales objectives.
  • Sold YPC Media products and services, successfully closing 3-5 sales per day.
  • Analyzed customer needs and interests, recommending appropriate products.
  • Built rapport with prospective customers, generating new business.

Pharmacy Technician

Wegmans Pharmacy
09.2016 - 09.2018
  • Worked in various job stations including data entry, product dispensing and release to patient.
  • Triaged incoming phone calls, assisting callers or escalating therapeutic inquiries to pharmacists.
  • Input patient and prescription information to produce product labels and assist in prescription filling process.
  • Processed insurance claims and payments for medications.
  • Accurately inputted data from the prescriptions into the online database.

Education

Bachelor of Arts - Statistics

St. John Fisher University
12.2018

Skills

  • Client Relationship Management
  • SaaS Product Knowledge
  • Contract Negotiation
  • Data Analysis
  • Office 365
  • Strategic Upselling and Renewals
  • Salesforce CRM
  • Google Analytics

Contact

Charlotte, NC 28208

Timeline

Account Manager

Olly Olly
06.2024 - 11.2024

Performance Manager

Proactive Dealer Solutions
08.2023 - 05.2024

Senior Digital Marketing Specialist

Townsquare Interactive
09.2021 - 07.2023

Data Researcher

CGI Digital
09.2019 - 08.2020

Sales Consultant

YPC Media
05.2019 - 08.2019

Pharmacy Technician

Wegmans Pharmacy
09.2016 - 09.2018

Bachelor of Arts - Statistics

St. John Fisher University

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Matthew Sweeney