Matthew Hopkins

Motivate and inspire teams by delivering a compelling vision and purpose which encompasses American Eagle Outfitter’s Core values. Establish and communicate clear expectations to hold the store leadership team and self accountable for achieving all brand, performance, and behavior standards. Lead the management team through effective implementation of all AEO performance management tools and processes. (IDP, PDP, MDP, Success Factors, etc.)

Accountable for effectively teaching, training and coaching store management into a high performing leadership team that achieves sales goals, meets merchandising brand standards and delivers operational excellence. Recruit, hire, develop, and retain the management and associate teams.

Supported the Store Team Leader in meeting merchandising brand standards and delivered operational excellence through effectively leading a high performing merchandising and stock team. Planed and executed visual merchandising strategies, by delivering a flawless completion of Floorsets and marketing updates. Analyzed product reporting and trends to maximize profitability with the intent to drive traffic, and deliver the seasonal brand message.

Supported the Store Team Leader in developing and implementing the business strategy and leading daily operations of the store. The Selling Leader was accountable for driving results by effectively teaching, training and coaching associates while leading by example in a high performing selling team to achieve KPI goals on a daily, monthly, quarterly, and yearly basis