Marvin King
Charlotte,NC
Summary
Experienced event management professional with over 12 years of expertise in developing and executing complex end-to-end strategies for multi-day conferences, industry events, and corporate programs. Proven track record of collaborating with senior leaders in the financial services and corporate sectors to create innovative, results-driven event strategies. Adept at budget management, vendor negotiations, and risk mitigation, with a focus on enhancing operational efficiency and client engagement.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing and Events Manager
The Equity Exchange
10.2022 - Current
- Collaborated with senior leadership to develop and execute large-scale events supporting business growth and client engagement, leading to a 120% increase in lead generation.
- Planned and managed multi-day conferences and sales recognition events with budgets up to $100K, delivering seamless execution and strong ROI.
- Developed and managed innovative event strategies that aligned with corporate objectives, optimizing resource allocation and reducing costs.
- Led post-event analysis, identifying opportunities for process improvements and risk mitigation in vendor management.
Local Marketing Manager
Brightspeed LLC
04.2024 - 12.2024
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
- Provided counsel to senior leadership on event strategies and industry conferences, aligning regional activations with national business goals.
- Led complex, multi-day regional sponsorships, conferences, and customer events, managing multi-million-dollar budgets.
- Analyzed financial variances and developed projections to ensure budget compliance and maximize ROI.
- Built strong partnerships with vendors and internal stakeholders.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Event and Marketing Director
The CORE Training, Inc.
01.2013 - 09.2021
- Led full-cycle, multi-day event planning and execution for national conferences, with budgets from $500K to $1.8M.
- Organized large-scale conferences and trade shows with budgets up to $2.5M, exceeding 3,000 attendees.
- Developed comprehensive event strategies, ensuring that all event components, from planning to execution, aligned with business goals.
- Collaborated with executive leadership to develop innovative event strategies that increased attendee satisfaction by 25%.
- Streamlined event planning processes, reducing costs by 15% while improving participant engagement.
- Utilized Cvent to streamline event logistics, registration, and attendee engagement, optimizing event performance and reporting.
- Identified and mitigated potential risks in event logistics and vendor management, ensuring compliance with company policies.
Education
Bachelor of Arts - Event Management
University of Alabama At Huntsville
Huntsville, ALSkills
- Event Strategy & Execution
- Multi-Day Conference Management
- Budget Management ($2M)
- Vendor Negotiations & Risk Mitigation
- Cvent , Salesforce & Asana proficiency
- Team Leadership & Stakeholder Engagement
- Client Relationship Building
- Operational Efficiency & Process Improvement
- Industry Trend Analysis & Innovation
- Logistics Planning
Certification
- Certified Meeting Professional (CMP)
Timeline
Local Marketing Manager
Brightspeed LLC
04.2024 - 12.2024
Marketing and Events Manager
The Equity Exchange
10.2022 - Current
Event and Marketing Director
The CORE Training, Inc.
01.2013 - 09.2021
Bachelor of Arts - Event Management
University of Alabama At Huntsville
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