Martin Ford
Charlotte
Summary
Dynamic Strategic Account Executive with over 15 years of experience driving business growth through targeted advertising and marketing strategies. Proven track record in SMB environments for optimizing sales processes, developing strong customer relationships, and implementing innovative solutions. Expert at understanding market needs and leveraging competitive insights to craft impactful campaigns that drive revenue and customer engagement. Performance-oriented Sales Leader offering exceptional record of achievement 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
36
36
years of professional experience
Work History
Account Executive Team Lead
Charter Communications/Spectrum
04.2017 - Current
- Led a team focused on SMB account management, delivering superior service and driving sustained revenue growth.
Consultative Marketing Consultant
American Express
01.2016 - 09.2016
- Provided marketing consultation to SMBs, helping clients develop focused strategies that align with their business goals.
Sales Manager
Thomas Cooper Communications LLC
05.1988 - 01.2016
- Directed inside sales teams with a focus on B2B and SMB client acquisition, rapidly advancing to management due to consistent performance.
Assistant Store Manager
T-Mobile
11.2011 - 08.2013
- Managed client accounts, with a focus on SMBs, through effective B2B sales strategies and exceptional customer service.
Education
Bachelor of Science in Criminal Justice -
South Carolina State University
Skills
- Sales and Account Management: Expert in consultative sales strategies, territory management, and customer acquisition
- Client Relationship Building: Skilled at developing and maintaining strong, long-term relationships with SMB clients
- Market Analysis: Proficient in conducting market research to inform targeted marketing strategies
- Leadership and Training: Experienced in mentoring and leading sales teams to exceed goals
- CRM Proficiency: Adept in using CRM platforms like SalesForcecom and Siebelcom to manage client interactions and track performance
- Data-driven decision-making
- Client acquisition
- Relationship Management
- Upselling strategies
- CRM proficiency
- Revenue Generation
- Financial Acumen
- Problem-Solving
- Teamwork and Collaboration
- Effective Communication
- Adaptability and Flexibility
- Staff Training and Development
- Relationship Building
- Decision-Making
- Client Relationship Management
Timeline
Account Executive Team Lead
Charter Communications/Spectrum
04.2017 - Current
Consultative Marketing Consultant
American Express
01.2016 - 09.2016
Assistant Store Manager
T-Mobile
11.2011 - 08.2013
Sales Manager
Thomas Cooper Communications LLC
05.1988 - 01.2016
Bachelor of Science in Criminal Justice -
South Carolina State University
Similar Profiles
Tyler HendersonTyler Henderson
Regional Connectivity Specialist at Charter Communications, SpectrumRegional Connectivity Specialist at Charter Communications, Spectrum
Chelsea Ganer-LohChelsea Ganer-Loh
Maintenance Technician III at Charter Communications, SpectrumMaintenance Technician III at Charter Communications, Spectrum
MELISSA LANGMELISSA LANG
Customer Retention Specialist at Charter Communications, SpectrumCustomer Retention Specialist at Charter Communications, Spectrum
David RiveraDavid Rivera
Call Center Representative at Charter Communications, SpectrumCall Center Representative at Charter Communications, Spectrum
Adrian ChasnoffAdrian Chasnoff
Medical Laboratory Scientist at Atrium Health Union West HospitalMedical Laboratory Scientist at Atrium Health Union West Hospital