MARK POSTMA
Charlotte
Summary
Marketing Specialist with dual Dutch and American citizenship, functioning in global business environments for the past 5 years. Developed a comprehensive 3-year go-to-market strategy for the data center vertical across Aalberts Americas while improving website performance, lead generation, marketing campaigns, content creation, and brand positioning. Experienced in digital marketing optimization, strategic content creation, and cross-functional collaboration. Transitioned from Aalberts' global team in the Netherlands to the Americas division in 2023, applying European perspectives to support growth in the US market. Bilingual professional focused on building cohesive marketing strategies that align with business objectives across the Americas.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist & Data Center Market Project Lead
Aalberts integrated piping systems
Charlotte
03.2023 - Current
- Manage website optimization, improving structure, navigation, filtering, and adding new tools and services
- Create and update website content in collaboration with Product Management, Sales teams, global colleagues, and a website agency
- Drive lead generation efforts through marketing automation and targeted campaigns
- Build and analyze dashboards using Google Analytics, Tagmanager and Looker Studio to track website performance and marketing metrics
- Run Google and LinkedIn ads to support awareness and lead generation
- Implement and measure SEO strategies to improve organic search performance
- Develop and produce video content to enhance digital engagement
- Developed a 3-year go-to-market strategy for the data center vertical across Aalberts Americas
- Serve as the primary Aalberts project lead for strategic data center projects in North America
- Lead cross-functional education initiatives to equip the sales organization with data center-specific knowledge and tools
- Create and execute content strategies to enhance Aalberts' brand position and technical credibility in the data center market
- Facilitate biweekly pipeline and strategy calls to align IPS and HFC sales teams on opportunities and joint initiatives
Digital Marketeer
Aalberts integrated piping systems
03.2021 - 02.2023
- Developed and launched new websites for multiple countries, collaborating with local teams and a digital marketing agency
- Optimized website structure, navigation, and content to enhance user experience and performance
- Managed the global LinkedIn account, overseeing content strategy and engagement
- Led global email communications within the organization, ensuring consistent messaging
- Created textual, image and video content
- Utilized Google Analytics, TagManager and Looker Studio for tracking, building dashboards, and generating insights
- Ran targeted ads on Google, LinkedIn, and Facebook to drive awareness and lead generation
- Focused on SEO improvements
- Ran several product line marketing campaigns for multiple countries
- Developed CRM automation to optimize the flow between lead generation and Sales team follow-ups
International Trainee
Aalberts integrated piping systems
12.2020 - 02.2021
- Project Manager for pilot implementation of an Overall Equipment Effectiveness (OEE) system in the Hilversum factory
- Successfully set up OEE monitoring for several machines in the factory, improving production efficiency
- Collaborated closely with a multidisciplinary team of manufacturing engineers, IT specialists, and software developers
- Ensured seamless coordination between different departments to achieve project goals within the given timeline
International Trainee
Aalberts dispense technologies
06.2020 - 11.2020
- Led business development efforts for high-capacity hand sanitizer stations, primarily in the Netherlands, through extensive cold approaches
- Involved in optimizing the units by testing them in various locations and providing feedback to manufacturing engineers for improvements
- Managed the company's social media presence to promote the product and engage with potential customers
- Traveled across the country to install units and provide on-site support, handling customer questions and resolving complaints
- Conducted sales calls, identifying customer needs and positioning the product effectively in the market
- Contributed to developing the product's unique selling propositions (USPs) and market proposition
International Trainee
Aalberts hydronic flow control
01.2020 - 05.2020
- Developed a plan over 3 months to improve and standardize back-office Sales processes across multiple European business units
- Engaged in detailed conversations with Sales managers and back-office sales teams to identify areas for process optimization
- Focused specifically on optimizing the quotation process and evaluating how CRM systems could be better utilized in sales operations
- Collaborated with Aalberts HFC's digital marketing team for 2 months, with a primary focus on enhancing social media efforts
International Trainee
Aalberts advanced mechatronics
10.2019 - 12.2019
- Put together a Marketing plan for the company Pneutec, helping them to formulate both short-term and long-term Marketing strategies
Graduation Internship
Prepr.io
03.2019 - 07.2019
- Conducted in-depth research on the German radio market
- Developed a comprehensive marketing and sales strategy for market entry
- Contributed to the expansion plans of a tech startup in the media industry
Business plan developer
Ikhelpjeondernemen.nl
01.2018 - 06.2018
- Assisted entrepreneurs in creating business plans for startup ventures
- Developed basic financial projections to support loan applications
- Helped clarify business concepts and goals for aspiring entrepreneurs
- Gained introductory experience in financial planning and business strategy
International Business Internship
Aznar Textil S.L.
Paterna
09.2017 - 01.2018
- Developed a comprehensive marketing plan for the company
- Analyzed and recommended optimizations for the company website
- Engaged in cold sales activities to expand customer base
- Organized and coordinated business trips for the Export Manager
- Generated leads in the Dutch market through cold contacting
- Arranged sales follow-ups with potential clients
- Spent 5 months building the customer portfolio in the Netherlands
Education
Bachelor - International Business and Languages, Strategic Marketing Management
Windesheim University of Applied Sciences
Zwolle, NetherlandsSkills
- Digital marketing and strategy
- Content creation and optimization
- SEO and website enhancement
- Google Analytics expertise
- Marketing automation tools
- CRM systems proficiency
- Lead generation techniques
- Social media management
- Project management skills
- Business development strategies
- Market research and analysis
- Cross-functional collaboration
- Data center industry knowledge
- Strategic planning and execution
- Branding initiatives
- Executive presentation development
- Video marketing and editing
- Customer engagement strategies
- Customer relationship management (CRM)
- Presentation delivery skills
- Digital marketing management expertise
- Google Ads campaigns
- Retargeting strategies
- Sales funnel optimization techniques
- Email marketing campaigns management
- Web analytics proficiency
Languages
- English, Native
- Dutch, Native
- German, Basic
- French, Basic
- Spanish, Basic
Personal Information
- Dutch
- American
Languages
Spanish
Limited
French
Limited
Spanish
Professional
German
Limited
Timeline
Digital Marketing Specialist & Data Center Market Project Lead
Aalberts integrated piping systems
03.2023 - Current
Digital Marketeer
Aalberts integrated piping systems
03.2021 - 02.2023
International Trainee
Aalberts integrated piping systems
12.2020 - 02.2021
International Trainee
Aalberts dispense technologies
06.2020 - 11.2020
International Trainee
Aalberts hydronic flow control
01.2020 - 05.2020
International Trainee
Aalberts advanced mechatronics
10.2019 - 12.2019
Graduation Internship
Prepr.io
03.2019 - 07.2019
Business plan developer
Ikhelpjeondernemen.nl
01.2018 - 06.2018
International Business Internship
Aznar Textil S.L.
09.2017 - 01.2018
Bachelor - International Business and Languages, Strategic Marketing Management
Windesheim University of Applied Sciences
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