Marisa Barone
Winston-Salem,NC
Summary
Healthcare strategy executive with 15+ years of progressive leadership experience translating enterprise and service line priorities into actionable growth plans, capital strategies, provider alignment opportunities. Deep experience in service line planning, clinical capacity and access strategy, provider network growth, certificate of need, business planning, market intelligence, and executive decision support within a complex academic health system. Recognized for synthesizing complex analytics into clear strategic choices, building disciplined planning processes, influencing across matrixed clinical and administrative teams, and aligning enterprise standards with local market realities.
Overview
18
18
years of professional experience
Work History
Associate Vice President, Regional Strategy & Planning
Atrium Health Wake Forest Baptist
01.2023 - Current
- Lead regional strategy and planning across enterprise, division, and service line priorities, translating growth strategy into execution-ready plans, business cases, and performance measures for multiple markets across North Carolina and Georgia.
- Develop data-informed growth strategies by integrating market intelligence, demand forecasting, capacity analysis, competitive dynamics, financial modeling, and internal performance trends into executive-ready recommendations for service line and capital planning decisions.
- Partner with division service line leaders to define growth pathways, provider and clinical workforce needs, access implications, capital requirements, and site-of-care opportunities across hospital-based and ambulatory settings.
- Advance provider alignment and partnership strategies by evaluating physician group relationships, acquisition and affiliation options, and flexible collaboration models across priority markets and specialties.
- Build operating rhythms, executive materials, and governance recommendations that clarify growth priorities, tradeoffs, ownership, milestones, and capital implications for senior leader decision-making.
Business Administrator, Head & Neck Service Line
Atrium Health Wake Forest Baptist
01.2020 - 01.2023
- Directed administrative operations for the Head & Neck Service Line, partnering with physician and operational leaders across otolaryngology, speech language pathology, and audiology; scope included 16 attending physicians, 15 residents, 168 FTEs, and a $72M annual operating budget.
- Advanced service line growth, access, and site-of-care strategy by shifting appropriate surgical cases from hospital outpatient settings to the ambulatory surgery center, increasing Otolaryngology ASC case share by 270%.
- Designed and implemented a clinical ladder for audiologists and speech language pathologists to strengthen career progression, recruitment, retention, and workforce development across the service line.
- Supported major capital, provider access, and regulatory growth initiatives through five certificate of need applications and business plans for the Eye Institute and Cloverdale Surgery Center.
Director, Strategic Planning & Regulatory
Atrium Health Wake Forest Baptist
01.2014 - 01.2020
- Secured certificate of need approvals for growth-critical assets, including five incremental operating rooms across two hospitals, one fixed MRI, and development of obstetrical services at NCBH.
- Developed business and capital plans with physician and administrative leaders for targeted service and market growth, including inpatient campus expansion, labor and delivery services, operating room renovation and replacement, and incremental surgical capacity.
- Led clinical service line and health system strategic planning through environmental assessments, executive retreats, workgroups, data review, metric development, and performance monitoring.
- Built forecasting models and methodologies using internal and external data to quantify market demand, volume, market share, financial implications, and strategic tradeoffs for executive decision-making.
- Served as one of five leaders governing the WFBH business planning process, the primary gateway for prioritizing strategic reserve capital requests and advancing growth investments.
Program Administrator, Joslin Diabetes Center Affiliate at WFBH
Atrium Health Wake Forest Baptist
01.2012 - 01.2014
- Activated a 50,000-square-foot, $19M medical office complex by coordinating operational readiness, space activation, stakeholder alignment, and implementation planning.
- Led WakeOne Epic Cadence and EpicCare Ambulatory implementation across Adult Endocrinology, Pediatric Diabetes, and Diabetes Education services, supporting coordinated scheduling, documentation, and ambulatory operations.
- Redesigned Diabetes Education class scheduling to improve throughput, increasing patients per class by 11%.
- Redesigned new patient intake to better coordinate endocrinology and diabetes education services, increasing new patients receiving both medical and education services by 50%.
Planning Manager, Strategic Planning
Atrium Health Wake Forest Baptist
01.2010 - 01.2012
- Developed volume forecasting methodology for physician office visits and ancillary services supporting a 60,000-square-foot, $15M multispecialty medical office building.
- Prepared business proposals for two medical office buildings totaling more than 50,000 square feet and $19M, including strategic rationale, volume forecasts, staffing requirements, financial performance, and downstream service impact.
- Established WFBMC as the first Joslin Diabetes Center Affiliate in the Southeast, securing a 27-county exclusive catchment area—the largest among 28 affiliates.
Administrative Fellow, Strategic and Business Planning
Atrium Health Wake Forest Baptist
01.2009 - 01.2010
- Produced a comprehensive strategic and financial assessment of Palliative Care to inform unit planning, partnership strategy, quality metrics, downstream occupancy implications, and potential hospice collaboration opportunities.
Education
Master of Health Administration -
University of Florida
Gainesville, FL05-2009
Bachelor of Arts - Health Science, Minor in Business Administration
University of Florida
Gainesville, FL05-2007
Skills
- Service Line & Market Growth Strategy
- Provider Network Growth & Alignment
- Clinical Workforce Planning
- Cross-Functional Influence
- Market Intelligence
- Access & Capacity Planning
- Capital Planning & Business Cases
- Certificate of Need Strategy
- Strategic Analytics
- Executive Communication
Accomplishments
- Lead a high-performing strategy and growth team, supporting growth across multiple forms including: service line and market planning, identifying and executing key strategic relationships, practice acquisition and donations, and certificate of need.
- Developed business and capital plans with physician and administrative leaders for targeted service and market growth, including a new acute care hospital campus, addition of labor and delivery services, and multiple new medical office building projects.
- Secured CON approvals for growth-critical assets, including a new acute care hospital, three new freestanding emergency departments, incremental operating rooms, fixed MRIs, and obstetrical services at NCBH.
Timeline
Associate Vice President, Regional Strategy & Planning
Atrium Health Wake Forest Baptist
01.2023 - Current
Business Administrator, Head & Neck Service Line
Atrium Health Wake Forest Baptist
01.2020 - 01.2023
Director, Strategic Planning & Regulatory
Atrium Health Wake Forest Baptist
01.2014 - 01.2020
Program Administrator, Joslin Diabetes Center Affiliate at WFBH
Atrium Health Wake Forest Baptist
01.2012 - 01.2014
Planning Manager, Strategic Planning
Atrium Health Wake Forest Baptist
01.2010 - 01.2012
Administrative Fellow, Strategic and Business Planning
Atrium Health Wake Forest Baptist
01.2009 - 01.2010
Master of Health Administration -
University of Florida
Bachelor of Arts - Health Science, Minor in Business Administration
University of Florida