Maria Pajak
Summary
Senior Digital Marketing Manager with 8+ years of experience strengthening businesses’ digital ecosystems by optimizing multi-channel strategies to effectively reach target audiences, and achieve measurable business goals. Expert in developing and executing data-driven organic search (SEO), AI, and content marketing strategies that drive significant growth in traffic, lead generation, and revenue. Results-driven and data-driven leader, passionate about driving continuous improvement and innovation in digital marketing.
Overview
7
7
years of professional experience
Work History
Senior Digital Marketing Manager
Nielsen
06.2022 - Current
- Developed and implemented digital marketing strategies to enhance brand awareness and drive company revenue goals.
- Boosted campaign conversions by 116% year-to-date with effective conversion rate optimization strategies.
- Drove a 780% year-over-year increase in AI-related search visibility by refining keyword strategy and optimizing high-impact content.
- Own and execute the SEO channel end-to-end, driving a 25% year-to-date increase in organic traffic.
- Analyzed consumer insights to inform product positioning and messaging, which increased MQLs to SQLs by 25% YTD.
- Work closely with Sales, Product Marketing, GTM, Enablement, and Channel Sales to ensure alignment.
Sr. SEO Strategist
Directive Consulting
10.2021 - 06.2022
- Developed and executed customer-centric SEO and content marketing strategies for mid-market and enterprise B2B SaaS clients, resulting in up to a 45% increase in organic traffic and a 30% growth in qualified inbound leads.
- Formulated and implemented both short- and long-term SEO roadmaps to drive organic growth, improve keyword rankings, and support revenue goals.
- Collaborated cross-functionally with paid media and social vendors to integrate SEO with holistic digital marketing campaigns, enhancing overall channel performance.
Chief Marketing and Communications Officer
University of South Florida
03.2020 - 09.2021
- Owned and executed the university’s organic search strategy, increasing program-specific visibility, and driving a 23% YoY growth in organic traffic through targeted SEO and blog content initiatives.
- Led content strategy for two high-performing university blogs, aligning content with search intent and enrollment goals to improve lead quality and keyword rankings.
- Optimized multiple web domains through on-page SEO, keyword strategy, and technical improvements to support increased enrollment and user engagement.
- Collaborated cross-functionally with design, paid media, social, and brand teams to execute integrated digital marketing campaigns that amplified organic and paid performance.
Digital Marketing Strategist
Powerchord Inc.
08.2018 - 03.2020
- Developed comprehensive digital marketing strategies for diverse client campaigns.
- Collaborated with cross-functional teams to execute integrated marketing initiatives.
- Conducted keyword research to improve SEO and drive organic traffic growth.
- Optimized website performance by making improvements based on user feedback and A and B testing results.
Education
Master of Science - Marketing
University of South Florida
Tampa, FLSkills
- SEO strategy
- Data analytics
- Campaign optimization
- Digital product management
- Customer insights analysis
- Conversion rate optimization
- Digital marketing strategy
- E-commerce optimization
- Content strategy
- Content management systems
- A/B testing
- AI content strategy
- Large language model (LLM) integration
- International marketing strategies
- Digital PR
- Cross functional leadership
Timeline
Senior Digital Marketing Manager
Nielsen
06.2022 - Current
Sr. SEO Strategist
Directive Consulting
10.2021 - 06.2022
Chief Marketing and Communications Officer
University of South Florida
03.2020 - 09.2021
Digital Marketing Strategist
Powerchord Inc.
08.2018 - 03.2020
Master of Science - Marketing
University of South Florida