MAHESH PATGAR
Holly Springs
Summary
Strategic Ad Operations leader with 15+ years of experience leading enterprise-scale digital advertising operations. Deep expertise in Google Campaign Manager 360 (CM360), DV360, Flashtalking, tag management, and programmatic advertising. Proven ability to lead and mentor high-performing teams, build scalable trafficking workflows, implement robust QA frameworks, establish KPIs, and operate in SOX-governed environments with strong focus on risk mitigation, data integrity, and governance.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Director – Advertising Operations
Empower Media Marketing
09.2023 - Current
- Lead end-to-end ad trafficking and operations across display, video, native, OTT, and CTV.
- Own CM360 trafficking workflows including creative setup, targeting, tracking, QA, and reporting.
- Develop operational roadmaps aligned with business objectives and client needs.
- Implement pre- and post-launch QA processes to ensure flawless campaign execution.
- Establish and monitor KPIs, SLAs, and quality benchmarks.
- Partner cross-functionally with Media Planning, Buying, Analytics, Product, Engineering, and Finance.
- Manage vendor relationships and offshore ad operations teams.
- Support SOX-aligned workflows and partner with auditors to ensure compliance.
Senior Manager – Advertising Operations
Yahoo
06.2018 - 06.2023
- Led global ad operations and inventory teams supporting Yahoo, AOL, and Microsoft.
- Oversaw CM360-based trafficking and programmatic deal execution generating $150M+ revenue.
- Built and optimized programmatic deals across DV360, TTD, and AppNexus.
- Managed inventory forecasting achieving ~88% fill rate.
- Defined KPIs, reporting frameworks, and workflow optimizations.
- Mentored high-performing teams and developed leadership succession plans.
Manager – Advertising Operations
HPE / DXC Technology
07.2011 - 05.2018
- Managed ad operations specialists across campaign planning, trafficking, QA, and optimization.
- Established best practices for campaign setup and quality assurance.
- Acted as liaison between clients, sales, creative, and technical teams.
- Oversaw large advertising budgets and performance optimization.
Associate Manager – Advertising Operations
AOL
12.2007 - 07.2011
- Led trafficking, delivery, optimization, and reporting for direct-sold and programmatic campaigns.
- Coordinated cross-functional execution and resolved delivery issues.
Education
Bachelor of Engineering - Electronics & Communication
Skills
- Google Campaign Manager 360 (CM360)
- DV360
- The Trade Desk
- Programmatic Operations
- Flashtalking
- Enterprise Ad Servers
- Ad Trafficking & Campaign Management
- QA Frameworks & Risk Mitigation
- KPI Definition & Performance Tracking
- Tag Management (GTM, Floodlights)
- HTML
- JavaScript
- Web Debugging
- DSPs
- SSPs
- DMPs
- Ad Exchanges
- Cross-Functional Leadership
- Vendor & Offshore Team Management
- SOX Compliance & Audit Readiness
Certification
- Certified Scrum Product Owner (CSPO)
- Certified Scrum Master (CSM)
- Professional Scrum Product Owner (PSPO)
- Professional Scrum Master (PSM I & II)
Timeline
Senior Director – Advertising Operations
Empower Media Marketing
09.2023 - Current
Senior Manager – Advertising Operations
Yahoo
06.2018 - 06.2023
Manager – Advertising Operations
HPE / DXC Technology
07.2011 - 05.2018
Associate Manager – Advertising Operations
AOL
12.2007 - 07.2011