Madison Phelps
High Point
Summary
Dynamic Social Media and Digital Communications professional dedicated to strategic storytelling and audience engagement. Expertise in content creation and digital strategy, complemented by trend analysis and performance metrics. A collaborative nature fosters impactful online experiences through cohesive branding and marketing initiatives.
Overview
3
3
years of professional experience
3
3
Certifications
Work History
Social Media Associate
Mather Dance Company
08.2025 - Current
- Increased engagement and follower base by leveraging trends, captions, and reels that resonated with Gen Z preferences and campus identity.
- Led content planning, creation, and publishing across Instagram and TikTok, highlighting team achievements, game day involvement, and recruitment efforts.
- Ensured consistent visual aesthetic and brand voice, enhancing team presence and recognition online.
- Captured behind-the-scenes footage, photos, and event highlights to authentically represent company culture and spirit.
Administrative Assistant
Clay Realty Co.
05.2023 - Current
- Facilitated communication among tenants, business partners, and senior leadership, enhancing relationships and improving operational flow.
- Streamlined operational efficiency by managing bill payments and tracking invoices through AppFolio software, ensuring timely and accurate financial processing.
- Organized digital and physical records to ensure compliance with accounting standards and support internal audits.
- Exhibited initiative and adaptability in fast-paced office environment, bolstering team productivity and reliability.
Social Media Associate
HYPE - High Point University
08.2024 - 04.2025
- Curated, scheduled, and managed social media content for multiple campus departments and clients, enhancing brand alignment and communication effectiveness.
- Created short-form videos, graphics, and story content to enhance engagement across platforms including Instagram, Facebook, and TikTok.
- Monitored analytics using tools like Meta Business Suite and Canva insights to refine content strategies, improving audience engagement.
- Collaborated with design and strategy teams to develop cohesive marketing campaigns that targeted specific audience needs.
Education
Bachelor of Arts - Social Media and Digital Communication
High Point University
High Point, NC05-2025
High School Diploma -
Wesleyan Christian Academy
High Point, NC05-2021
Skills
- Social media management
- Content scheduling
- Social media monitoring
- Social marketing
- Writing and editing
- AP style proficiency
- Search engine optimization
- Trend analysis
- Marketing strategies
- Brand development and engagement
- Client engagement tactics
- Client management
- Problem solving
- Social listening
Personal Information
Title: Social Media Strategist
Location
- High Point, NC
Leadership Experience
- High Point University Dance Team, Captain, 01/01/23, 12/31/25
- Alpha Chi Omega, VP Facility Operations, 01/01/22, 12/31/23
Certification
Social Media Marketing Certification - Stukent, issued April 2023
Timeline
Social Media Associate
Mather Dance Company
08.2025 - Current
Social Media Associate
HYPE - High Point University
08.2024 - 04.2025
Administrative Assistant
Clay Realty Co.
05.2023 - Current
Bachelor of Arts - Social Media and Digital Communication
High Point University
High School Diploma -
Wesleyan Christian Academy