Lisa Greene

Marketing with A Twist works with corporations, non-profit, organizations and small business to build, bridge, brand and close deals successfully while sustaining a successful relationship. Drive footprints into their blueprint that is profitable that enriches the physical and mental state to secure financial gain.
MWAT specialize but not limited in connecting company to the community an assisting to stay relevant. We serve as a bridge for opportunities to serve create relationships and new opportunity to grow and develop. We strive to increase strengths and skills include organizing internal volunteer programs and events that drive employee engagement as well as coordinating external community engagement events such as sponsorships, fundraisers, speaking engagements, and other events that drive brand awareness and support CSR initiatives.
MWAT assist your Human Resource or Community Relations in connecting and building relationship with other recourse’s/companies in and around your community.
The CEO has worked along with companies and organizations such as Zaxby’s, Healthy Blue, Wake County Schools, Amazon infinity groups, Raleigh Police Department, Greek Organizations, Non/For -Profit Organizations and more.

• Achieved company growth by implementing strategic plans and streamlining operations.
• Enhanced brand reputation with effective marketing campaigns and public relations efforts.
• Fostered strong relationships with industry partners to expand business opportunities.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Directed market expansions to propel business forward, meet changing customer needs.
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.

As the Area Director for Marketing/ Public Relations of several Zaxby’s stores (Knightdale,
Nashville, Rocky Mount, North Raleigh, Wake Forest), consistently used my unique skills in building
and bridging brands between (B2B’s & B2C’s) businesses, organizations, and communities via
cobranding and networking to build the network. During my first year at Zaxby’s, in a leadership role,
I was instrumental in the Knightdale store being ranked #10, Rock Mount ranked #26 and Nashville
ranked #247 (being opened in less than a year) of 900 stores. Have established partnerships for
Zaxby’s by cobranding and collaborating with small and large businesses, organizations, churches
and schools in Wake, Nash, and Edgecombe counties. Always networking to build the net worth.
Which went from a million-dollar store to a 4-million-dollar store in 3years. By placing Zaxby’s in
places that were unique and liking the un-liked minded in businesses opportunities. Responsibilities
also included such as maintain social media, catering, events, vendor, job fairs and more.
During 2017, as the liaison for Zaxby’s, supported (and continue to support) the Food Bank of NC.
Created an Outreach “Stop Hunger One Community At A Time” to show we were more than a Fast-
Casual Dining Restaurant During that time had distributions of food to 35 community partners,
donated over 250,000 lbs. of food and served over 13,000 families served. During 2018 46
community partners to server over 18,000 families with over 246,00 lbs. of food. Converting some
into a Food Bank Agency.

• Achieved higher employee retention rates by implementing effective team-building initiatives and employee development programs.
• Increased revenue growth with the implementation of innovative marketing strategies and sales techniques.
• Enhanced communication between departments, fostering collaboration and cross-functional teamwork to achieve company objectives.
• Interacted well with customers to build connections and nurture relationships.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Managed purchasing, sales, marketing and customer account operations efficiently.

Support and Internal client such as drafter, plant workers in aiding them product drawing. Getting product drawing ready to go to the external customer after created by drafter. Mand day to rotation in document room as well keep day to day records on auto cad and other programs. Prepare quotes and inquiries for external clients as preparing and shipping them to the prospected client. Certifying drawings both OSHA as well as other certifications. Record and communicate with vendors and departments with the scope of the company. Creating and updating the SOP to create an efficient workplace setting.

• Assisted in the design of mechanical systems for optimized performance and reliability.
• Reduced downtime with thorough troubleshooting and root cause analysis of mechanical failures.
• Enhanced product quality by conducting regular inspections and implementing corrective actions when necessary.

Started in Data Entry where we entered samples into system to process to be evaluated to for pre-employment screening. Provided a service of drug testing to companies from the Eastern Coast to Michigan and as far West as Missouri who wanted to send a powerful message to all employees about behavior that is and is not supported at work; thus a “Drug Free Workplace”. Due to inefficiency to achieve maximum use of time or resources and merging two companies, I created a SOP for misdirected samples department. The management of samples that went to the wrong labs and redirecting them properly produced optimum results, a more efficient process and savings. Which lead me to going into Inside Sales Rep. where I sold the service of a Drug Free Workplace and services into becoming TOP In-side Sales Rep for 3 year. Along with setting up Drug Testing Sites with upsells and other services. Created Innovated ways to promote a drug free workplace which took sales up 45% in a quarter.

• Increased sales revenue by identifying and targeting high-potential accounts.
• Expanded customer base through cold calling, networking, and relationship building.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Generated additional sales opportunities with upselling and cross-selling techniques.
• Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.