Lina Restrepo Cardona
Sanford
Summary
Digital and social media strategist with over 8 years of experience designing and executing impactful online communication strategies. Skilled in content creation, community engagement, and brand positioning. Passionate about using data-driven insights to enhance digital presence and foster online communities. Experienced in managing social media platforms (including Reddit, TikTok, Instagram, Facebook, LinkedIn), producing multimedia content such as podcasts and reels, and leveraging short-form video to drive engagement. Adept at leading teams, collaborating cross-functionally, and applying emerging trends to achieve measurable results.
Overview
9
9
years of professional experience
Work History
Social Media Content Creator & Community Growth Manager
CollabDates
04.2024 - 04.2025
- Developed and executed a tailored content strategy for social media platforms, focused on engagement and community building.
- Designed posts, edited reels and TikToks, and responded actively to audience comments to strengthen connection and retention.
- Grew the Reddit community from 10 members to over 1,200 through organic engagement and strategic outreach.
- Created and launched a podcast to increase brand awareness and share value-driven content.
- Monitored analytics to track performance and optimize strategy.
- Collaborated with influencers to strengthen brand presence.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
- Analyzed performance metrics to adjust strategies and optimize content for maximum impact.
Social Media Content Creator & Community Growth Manager
CollabDates
04.2024 - 04.2025
- Developed and executed a tailored content strategy for social media platforms, focused on engagement and community building.
- Designed posts, edited reels and TikToks, and responded actively to audience comments to strengthen connection and retention.
- Grew the Reddit community from 10 members to over 1,200 through organic engagement and strategic outreach.
- Created and launched a podcast to increase brand awareness and share value-driven content.
- Monitored analytics to track performance and optimize strategy.
- Collaborated with influencers to strengthen brand presence.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
- Analyzed performance metrics to adjust strategies and optimize content for maximum impact.
Medical Scribe
ScribeAmerica
10.2023 - 11.2024
- As a medical scribe, I am responsible for collecting vital patient data necessary to make visits more productive and to allow healthcare providers to focus on the patient.
- Transcription from Spanish to English.
Medical Scribe
ScribeAmerica
10.2023 - 11.2024
- As a medical scribe, I am responsible for collecting vital patient data necessary to make visits more productive and to allow healthcare providers to focus on the patient.
- Transcription from Spanish to English.
Social Media Manager & Digital Marketing
Skytop Strategies
07.2022 - 05.2023
- Created content for various social media channels, achieving a 200% increase in followers within six months.
- Monitored and analyzed social media metrics using tools like Google Analytics, providing actionable insights for optimization.
- Managed social media platforms for a digital marketing agency, achieving a 30% increase in engagement.
- Administered social media platforms and built an online community of over 10,000 followers.
- Led and executed successful email marketing campaigns, increasing open and click-through rates with HubSpot.
- Utilized marketing automation platforms and CRM systems to track and analyze email campaign performance with HubSpot.
Social Media Manager & Digital Marketing
Skytop Strategies
07.2022 - 05.2023
- Created content for various social media channels, achieving a 200% increase in followers within six months.
- Monitored and analyzed social media metrics using tools like Google Analytics, providing actionable insights for optimization.
- Managed social media platforms for a digital marketing agency, achieving a 30% increase in engagement.
- Administered social media platforms and built an online community of over 10,000 followers.
- Led and executed successful email marketing campaigns, increasing open and click-through rates with HubSpot.
- Utilized marketing automation platforms and CRM systems to track and analyze email campaign performance with HubSpot.
Social Media Manager
Marzolayde Media
05.2019 - 07.2022
- Successfully managed and expanded the social media presence of the brand Soy Mujer Élite, achieving a 50% increase in followers.
- Developed engaging and shareable content for social media platforms, increasing brand recognition and follower engagement.
- Implemented SEO strategies to optimize content, resulting in increased organic traffic and improved search engine rankings.
- Created and maintained an editorial calendar for content publication, ensuring the timely delivery of high-quality articles.
- Contributed to the development and execution of social media campaigns using Canva design templates.
Social Media Manager
Marzolayde Media
05.2019 - 07.2022
- Successfully managed and expanded the social media presence of the brand Soy Mujer Élite, achieving a 50% increase in followers.
- Developed engaging and shareable content for social media platforms, increasing brand recognition and follower engagement.
- Implemented SEO strategies to optimize content, resulting in increased organic traffic and improved search engine rankings.
- Created and maintained an editorial calendar for content publication, ensuring the timely delivery of high-quality articles.
- Contributed to the development and execution of social media campaigns using Canva design templates.
Cultural Exchange
04.2017 - 04.2019
- Developed intercultural communication and adaptation skills through interactions with people from diverse backgrounds.
- Participated in a one-year cultural exchange program, living and working abroad.
Cultural Exchange
04.2017 - 04.2019
- Developed intercultural communication and adaptation skills through interactions with people from diverse backgrounds.
- Participated in a one-year cultural exchange program, living and working abroad.
Social Media Manager
SeisK
01.2016 - 11.2016
- Managed social media platforms for a company, achieving a 20% increase in followers and a 15% increase in engagement.
- Monitored and analyzed social media trends and competitor activity to inform marketing strategies.
- Optimized scheduling practices using social media management tools like Hootsuite and Buffer.
- Implemented successful social media campaigns that resulted in a significant increase in followers.
Social Media Manager
SeisK
01.2016 - 11.2016
- Managed social media platforms for a company, achieving a 20% increase in followers and a 15% increase in engagement.
- Monitored and analyzed social media trends and competitor activity to inform marketing strategies.
- Optimized scheduling practices using social media management tools like Hootsuite and Buffer.
- Implemented successful social media campaigns that resulted in a significant increase in followers.
Education
Master’s - Marketing Management
Universidad Pontificia Bolivariana
05.2025
Diploma - Digital Marketing & Social Media
Pontificia Universidad Javeriana
06.2020
English as a Second Language - undefined
Howard Community College
Columbia, MD03.2019
B.A. - Audiovisual Communication & Digital Media
Fundación Universitaria del Área Andina
11.2016
Diploma - Web Series Production
Fundación Universitaria del Área Andina
10.2016
Skills
- Social Media Strategy & Management
- Content Creation
- Reels & TikTok Editing
- Community Growth & Engagement
- Podcast Production
- Graphic Design
- Email Marketing & CRM
- Digital Marketing Analytics
- SEO
- Paid Advertising
- Influencer Collaboration
- Data-Driven Strategy
- Project & Team Leadership
- Video editing
- Social media posting
- Multitasking
Languages
English
Spanish
Timeline
Social Media Content Creator & Community Growth Manager
CollabDates
04.2024 - 04.2025
Social Media Content Creator & Community Growth Manager
CollabDates
04.2024 - 04.2025
Medical Scribe
ScribeAmerica
10.2023 - 11.2024
Medical Scribe
ScribeAmerica
10.2023 - 11.2024
Social Media Manager & Digital Marketing
Skytop Strategies
07.2022 - 05.2023
Social Media Manager & Digital Marketing
Skytop Strategies
07.2022 - 05.2023
Social Media Manager
Marzolayde Media
05.2019 - 07.2022
Social Media Manager
Marzolayde Media
05.2019 - 07.2022
Cultural Exchange
04.2017 - 04.2019
Cultural Exchange
04.2017 - 04.2019
Social Media Manager
SeisK
01.2016 - 11.2016
Social Media Manager
SeisK
01.2016 - 11.2016
Diploma - Digital Marketing & Social Media
Pontificia Universidad Javeriana
English as a Second Language - undefined
Howard Community College
B.A. - Audiovisual Communication & Digital Media
Fundación Universitaria del Área Andina
Diploma - Web Series Production
Fundación Universitaria del Área Andina
Master’s - Marketing Management
Universidad Pontificia Bolivariana
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