Lia Carnes
Concord
Summary
Organized and detail-oriented social media strategist, driven to improve brand visibility through customer interactions, online presence across varying social platforms, and sharing content that's relatable and enjoyable. A proactive and hardworking individual looking for a fun and fast-paced environment while ensuring relationships with teammates and clients is at the core.
Overview
4
4
years of professional experience
Work History
Barista
Editions Coffee Shop & Bookstore
10.2025 - Current
- -Actively improve my customer service experience through strong communication skills, attentive listening, and deep understanding of our products.
- -Efficiently multitask the back-of-house duties: handling the POS system, handcrafting custom drinks with attention to detail, keeping workspaces clean, and contributing as a team player ensuring the satisfaction of every customer.
- -Establish community amongst the fellow employees by creating engaging short-form content for the @editionsbookstore TikTok account.
Social Media Coordinator
UNCW Department of Communication Studies
09.2024 - 08.2025
- -Oversaw the social media accounts for the Department of Communication Studies on each platform: Instagram, Facebook, LinkedIn, and X.
- -Reviewed analytics to make data-informed decisions about target audiences and brand alignment.
- -Collaborated with students, faculty, and staff to coordinate, create, and schedule content uploaded to the social media management platform, SocialPilot.
- -Attended meetings with professors to ensure the correct content and tone was being communicated, with attention to detail of UNCW's brand identity guide.
- -Developed various social media strategies to engage a broader audience and entice students to become a communication studies major.
Marketing Specialist
UNCW Campus Life
08.2022 - 12.2023
- -Managed and rebranded the @uncw_serve Instagram account, encouraging student participation in the community, food security initiatives, and election engagement.
- -Created 100+ design projects, including social media graphics, logos, presentations, and newsletters, while following departmental brand guidelines of approved fonts, color palettes, and review processes.
- -Published the Campus Life Hawk eNews, a weekly events newsletter distributed to the 18,000+ individuals in the UNCW community.
Education
Bachelor of Arts - Communication Studies
University of North Carolina Wilmington
12-2023
Master of Arts - Integrated Marketing Communication
University of North Carolina Wilmington
12-2024
Skills
Marketing campaign development
Social media marketing
Brand awareness
Copywriting
Oral and written communication
Time management
Ability to multitask
Proficient in Lightroom
Proficient in CapCut
Timeline
Barista
Editions Coffee Shop & Bookstore
10.2025 - Current
Social Media Coordinator
UNCW Department of Communication Studies
09.2024 - 08.2025
Marketing Specialist
UNCW Campus Life
08.2022 - 12.2023
Bachelor of Arts - Communication Studies
University of North Carolina Wilmington
Master of Arts - Integrated Marketing Communication
University of North Carolina Wilmington