LEVAUGHN STEVENSON
Garner
Summary
Senior Email Developer with 12+ years of extensive expertise in creating dynamic, innovative digital media, and marketing campaigns. Proficient in tools like Litmus, Constant Contact, and Salesforce Pardot, recognized for leading projects from inception to delivery, with acute attention to detail and strong organizational skills. Adept at fostering relationships with stakeholders, ensuring exceptional product delivery, and continuously evolving with emerging technologies to exceed client expectations.
Overview
19
19
years of professional experience
Work History
Senior Email Developer
Fidelity Investments
01.2022 - Current
- Design, develop, and deploy dynamic email content daily to thousands of retirement and prospect plan holders.
- (B2B & B2C)
- Audit and perform quality assurance on electronic communications to ensure flawless delivery, including peer and team design reviews.
- Test, optimize, and debug email content for deliverability and rendering using the Validity/ReturnPath tool and other best practices, such as A/B testing methodologies and proven collected data.
- Work directly with Fidelity campaign managers and campaign developers to strategically and effectively deploy sensitive and important retirement plan and legal information to high-net-worth employers and their employees regarding retirement plan and benefit changes.
- Contribute to and lead the end-to-end content development process improvements, establish best practices, create and update documentation, and maintain the content library.
- Act as the lead SMS developer for any new SMS keyword additions or existing SMS keyword updates within Fidelity, and come up with new, innovative ways to further implement SMS within current systems to more effectively deliver content to current and potential plan holders.
- Assisted in setting up automated processes within the CRM system to improve customer experience.
- Prepared documentation, reports, and logs to identify and manage engagement metrics, and support process-driven activities.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Designed email templates using HTML and CSS coding techniques.
- Ensured compliance with CAN-SPAM regulations in all email campaigns.
Senior Analyst, Marketing
Fidelity Charitable
01.2018 - 01.2022
- Production of assets, including graphics, HTML, CSS, and text versions of email messages, including both emails utilizing predefined templates and new designs.
- Manage multiple rounds of revisions and approvals with the Marketing Manager and project owners.
- Testing and quality assurance of emails and landing pages, including rendering testing for email clients and devices, is conducted via Litmus while being CAN-SPAM compliant.
- Proofread emails and landing pages for clarity, grammar, and spelling.
- Stays abreast of, and recommends, email marketing best practices, with coding and design of email assets and landing pages.
- Update and/or create images for emails and landing pages.
- Manage multiple projects at once while interacting with multiple project owners, and stakeholders.
- Collaborate and provide graphic materials and design support to our social media manager for event promotion via social media.
- Assisted in setting up automated processes within the CRM system to improve customer experience.
- Assisted in the day-to-day website maintenance and updates to ensure a quality experience.
- Designed and executed customer satisfaction surveys, analyzing results to identify improvement areas.
- Implemented quality control measures to uphold company standards.
- Ensured compliance with CAN-SPAM regulations in all email campaigns.
- Audited existing databases for accuracy and completeness of contact information.
- Optimized existing processes by automating manual tasks within the workflow.
Digital Designer (Email Development)
Windsor Circle
01.2015 - 01.2018
- Served as the lead design and creative point of contact for the major client, L'Oreal, and select subsidiaries (La Roche-Posay, Kérastase, Shu Uemura, The Body Shop) to successfully build innovative digital email marketing campaigns, which contributed to positive gains over two consecutive years.
- Played a key role in training L'Oréal brands in designing creative marketing materials, including mobile-responsive emails.
- Onboarded and trained two in-house design team colleagues to assist with day-to-day operations and support L'OREAL and its subsidiary brands.
- Implemented quality control measures to uphold company standards.
- Reviewed completed work to verify consistency, quality, and conformance.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
Graphic Designer/Email Developer
iContact
01.2012 - 01.2015
- Tasked with rebuilding client relations.
- Provided exceptional communications to build a solid understanding of client needs, and provide expert knowledge and creative direction, resulting in the retention of a number of large, premier accounts.
- Assisted in developing strategies for improving deliverability rates across multiple ESPs.
- Created and optimized email content for increased click-through rates.
Public Relations/Marketing Director
Walter Scott DDS Family Dentistry
01.2010 - 01.2012
- Developed marketing campaigns that contributed to more than $700K in production revenue.
- Networked with local news media to promote the dental office.
- Produced and directed radio commercials starring actual patients.
- Implemented and reviewed patient reviews.
- Analyzed results and implemented a change process to increase survey scores.
Assistant Producer/Graphic Designer
NBC 17 Raleigh
01.2006 - 01.2008
- Accepted for an internship and turned over to a contract position.
- Provided behind-the-scenes footage, recording, poster, and web banner design, and served as the poster designer for 'Rex on Call'.
- Designed logos and print media associated with local news stories.
Education
Bachelor of Arts - Fine Arts, Graphic Design Concentration
Madonna University
Livonia, MICertificate - Digital Advertising - Design & Digital Media Arts
School of Communication Arts
Raleigh, NCCertificate - Interactive Media Arts & Site Development
School of Communication Arts
Raleigh, NCSkills
- After Effects
- CSS
- Email on Acid
- Exact target
- HTML
- HTML5
- Illustrator
- WordPress
- Adobe CS5-CC
- Jquery
- JavaScript
- Litmus
- In-Design
- Liquid Planner
- Mailchimp
- Hubspot
- Microsoft Office Suite
- Photoshop
- Premiere
- Photography
- Acrobat Pro
- InVision App
- IContact
- Salesforce
- Pardot
- Trello
- Wire-Framing
- Workfront
- Adobe Flash
- Dreamweaver
- Final Cut Pro
- Salesforce Lightning
- Constant Contact
- Oracle Responsys
- Marketing Cloud
- Salesforce Marketing Cloud
- Mobile Responsive Coding
- SFMC
- SMS development
- CAN/SPAM Rules
- Everest-Validity
- CAN-SPAM Compliance
Timeline
Senior Email Developer
Fidelity Investments
01.2022 - Current
Senior Analyst, Marketing
Fidelity Charitable
01.2018 - 01.2022
Digital Designer (Email Development)
Windsor Circle
01.2015 - 01.2018
Graphic Designer/Email Developer
iContact
01.2012 - 01.2015
Public Relations/Marketing Director
Walter Scott DDS Family Dentistry
01.2010 - 01.2012
Assistant Producer/Graphic Designer
NBC 17 Raleigh
01.2006 - 01.2008
Bachelor of Arts - Fine Arts, Graphic Design Concentration
Madonna University
Certificate - Digital Advertising - Design & Digital Media Arts
School of Communication Arts
Certificate - Interactive Media Arts & Site Development
School of Communication Arts
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