Leigh Ann Ramsey
Matthews,NC
Summary
Positive, collaborative, and innovative, offering strong foundation in marketing principles and communication strategies. Possesses understanding of market research and data analysis, coupled with proficiency in social media marketing and event coordination. Capable of driving brand awareness and customer engagement to achieve impactful marketing outcomes.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Field Marketing Specialist
State Farm Insurance
04.2018 - Current
- Leveraged marketing knowledge and expertise to influence the adoption of key sales and marketing initiatives and programs.
- Consulted on the development of effective and sustainable agent office marketing and sales strategies to help achieve territory goals for 11 territories.
- Optimized marketing efforts by analyzing performance metrics and adjusting tactics accordingly.
- Established and managed relationships with executive at the VP level, field Partners, and business partners.
TICA Agency Field Specialist
State Farm Insurance
06.2016 - 04.2018
- Onboarded over 100 new agents by delivering comprehensive training on company policies, procedures, and tools.
- Acted as primary contact for new agents' critical or escalated issues, responsible for the entire state of NC.
- Enhanced agent productivity by implementing streamlined processes and providing ongoing support.
Agency Deployment Coordinator
State Farm Insurance
03.2012 - 05.2016
- Collaborated with cross-functional teams to ensure seamless integration of new claims systems into existing infrastructure (Initial Loss Reporting).
- Spearheaded change management initiatives during high-stakes deployments, minimizing disruptions to business operations while maximizing user adoption rates for Mid Atlantic Zone.
- Provided post-deployment support to clients, promptly addressing any issues or concerns that arose after implementation.
Learning and Development Specialist
State Farm Insurance
12.2009 - 02.2012
- Designed interactive workshops that fostered collaboration and active participation among team members for better knowledge retention.
- Aligned training programs with organizational goals, ensuring that learning initiatives directly supported overarching business objectives.
- Facilitated collaborative learning workshops, fostering culture of continuous improvement and knowledge sharing.
Marketing Specialist
Charlotte Insurance
09.2005 - 11.2009
- Expanded customer base through cold calling, networking, and relationship building, calling on 75+ agencies in the Greater Charlotte area.
- Identified and tapped into new markets, significantly expanding customer base by an average of 50 new customers per month.
- Contributed to event marketing, sales and brand promotion.
Agency Trainer
State Farm Insurance
07.2001 - 09.2004
- Mentored agent new hires, resulting in stronger staff development and increased productivity.
- Enhanced trainee engagement through interactive workshops and hands-on activities.
- Facilitated appointment setting workshops and sales boot camps for new agent team members.
Agency Resources
State Farm Insurance
07.1999 - 06.2001
- Conducted Targeted Event Behavioral Interviews on agency candidates.
- Conducted Look at Agency Seminars for agency candidates.
- Coordinated Agency Internship classes and training.
Life/Health Underwriter
State Farm Insurance
07.1997 - 06.1999
- Provided excellent customer service by addressing inquiries promptly and offering comprehensive explanations of underwriting decisions.
- Reduced company losses by identifying potential risks and recommending appropriate mitigating measures.
- Achieved high levels of underwriter certification, demonstrating commitment to professionalism and continuous learning.
Education
Bachelor of Science - Marketing
Virginia Tech
Blacksburg, VA05.1997
Skills
- Marketing analytics
- Market analysis
- Campaign management
- Customer experience analysis
- Strategic planning
- Digital marketing
- Sales strategy
- Project management
- Branding
- Market trends
- Sales funnel management
- Analytics and SEO
Certification
Chartered Life Underwriter (CLU)
Timeline
Field Marketing Specialist
State Farm Insurance
04.2018 - Current
TICA Agency Field Specialist
State Farm Insurance
06.2016 - 04.2018
Agency Deployment Coordinator
State Farm Insurance
03.2012 - 05.2016
Learning and Development Specialist
State Farm Insurance
12.2009 - 02.2012
Marketing Specialist
Charlotte Insurance
09.2005 - 11.2009
Agency Trainer
State Farm Insurance
07.2001 - 09.2004
Agency Resources
State Farm Insurance
07.1999 - 06.2001
Life/Health Underwriter
State Farm Insurance
07.1997 - 06.1999
Bachelor of Science - Marketing
Virginia Tech
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