Leigha Bowser Toller
Copywriter
Asheville
Summary
Effective marketing copywriter, brand storyteller, and strategy buff who uses the latest tech to pass efficiencies to clients and who knows how to deploy wit to make clients' brands unforgettable. Energetic. Self-starter. Determined. (And pretty fun to work with.)
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Senior Copywriter
TollerCoInc_Freelance
11.2023 - Current
- Worked with agencies, in-house teams, CDs, and founders, to develop various brand identities.
- Used AI to create efficiencies in content creation, while adhering to overarching brand identity and personality.
- Incorporated current SEO best-practices into creative strategy and content writing.
- Created fully integrated campaigns for national brands, including Video, Radio, Social, Print, OOH, and more.
- Supported client projects from planning to on-time completion of quality deliverables.
Copywriter
SmileDirectClub
01.2023 - 12.2023
- Wrote effective, brand-brightening advertising copy for paid & organic social, CRM, print, and online platforms.
- Brought fresh perspective to brand voice while adhering to the overarching brand identity and personality.
- Collaborated with CMO and directors to craft and guide creative brand repositioning.
- Took the initiative to interact with customers to enhance brand love in integrated campaigns.
- Researched industry trends and customer preferences to inform copywriting efforts.
Copywriter
Verizon
02.2020 - 05.2022
- Work with a cross-functional team to develop a real time marketing program that delivers fast-paced, effective creative and insights.
- Develop effective and engaging digital ad copy for Verizon and its stakeholders including Apple, Samsung, and Disney.
- Serve as the gatekeeper to ensure copy maintains brand voice and guidelines.
- Create content and copy for digital advertising, paid social media, landing pages, and campaign initiatives.
- Develop strategic creative ideas for new business initiatives.
Copywriter
Tailfin Marketing
04.2018 - 03.2019
- Work with a team of designers, creative directors, and strategists to develop a concept for multi-million dollar development in Midtown Atlanta.
- Write social media copy for internationally-recognized cosmetic treatment brand, HydraFacial.
- Develop campaign concepts, radio scripts, print ads, and paid and organic social posts for Georgia Southwestern University and Atlanta Symphony Orchestra.
- Earn Google Adwords certification and work with the SEM team to develop client search campaigns.
- Create campaign concepts, website copy, and engaging paid and organic social content for national, international, and local brands.
Copywriter
R&R Partners
03.2016 - 03.2018
- Write and create "Time Flies When You're in Vegas", a commercial for Las Vegas' What Happens Here, Stays Here brand, that increases awareness and positive sentiment internationally.
- Create written stories that made the award-winning, virtual reality experience "Vegas: Alter Your Reality" accessible to anyone.
- Change the way Nevadans feel about their utility company by creating a tagline and rallying cry that focuses on its charitable work.
- Wrote copy for and worked with an activation team and designers on 'The #WHHSH Vault' — a project that turned the demolition of the iconic Riviera Hotel & Casino into an epic bid farewell.
- Put Boulder City, NV on the map with a new brand voice and fresh site copy.
Education
Filmmaking
New York Film Academy, New York
New York, NY 03.2019 - 04.2019
Marketing
Terry College of Business, University of Georgia
Athens 01.2010 - 01.2014
Skills
- Founded WorkAbout Coworking, a coworking space built for a small mountain town
Mailchimp, Asana, Trello, Slack, Dropbox, Basecamp, Airtable, WordStream, Google Drive, Microsoft Suite, Keynote, Microsoft Office
Editing with Avid Media Composer; Familiarity with Adobe Creative Cloud, including Adobe Premiere Editing Suite
Writer/Contributor for local show AppaLaffin' Mountain Review
Timeline
Senior Copywriter
TollerCoInc_Freelance
11.2023 - Current
Copywriter
SmileDirectClub
01.2023 - 12.2023
Copywriter
Verizon
02.2020 - 05.2022
Filmmaking
New York Film Academy, New York
03.2019 - 04.2019
Copywriter
Tailfin Marketing
04.2018 - 03.2019
Copywriter
R&R Partners
03.2016 - 03.2018
Marketing
Terry College of Business, University of Georgia
01.2010 - 01.2014
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