Leah Fletcher
Charlotte
Summary
Diligent professional with solid background in managing client relationships and ensuring customer satisfaction. Proven track record of driving revenue growth through strategic account management and cross-functional collaboration. Demonstrated ability to analyze client needs and deliver tailored solutions, enhancing both client retention and business outcomes.
Overview
8
8
years of professional experience
Work History
Account Manager
Olly Olly
Charlotte, NC
06.2025 - Current
- Managed digital marketing campaigns and online presence for a portfolio of 200 clients, including SEO optimization, website updates, directory management, and Google Business Profile administration
- Constructed and managed Google Local Service Ads and Pay Per Click campaigns on Google and Facebook
- Analyzed Google Analytics data and formed 90-day game plans for each client based on monthly performance
- Trained new employees on time management, day-to-day operations, and revenue retention strategies
Account Executive
Digital Kings Networking
Charlotte, NC
02.2024 - 06.2024
- Maintained a client base of 500 with site upkeep, search engine optimization, directory listings management, Google My Business management, and social media management
- Managed a team of Account Executives through call coaching and hands on training
- Curated new ideas within the company to continue improvement and growth
- Developed and optimized Google and Facebook campaigns, including audience targeting, ad copy creation, budget management, and performance analysis through Google Analytics
Digital Marketing Specialist
Townsquare Interactive
Charlotte, NC
02.2022 - 02.2024
- Maintained website upkeep and edits, search engine optimization, content writing, directory listings management, Google my business listing management, and proactive SEO optimization for each unique client’s campaign.
- Mentored new hires on day-to-day processes and client relations with hands-on training
- One of the few selected employees given the opportunity to enhance leadership and management skills both personally and professionally in preparation for a management position
- Curated Facebook and Google ads from start to finish by creating copy, targeting specific locations, designing based on clients’ wishes, and monitored engagement through Google and Facebook analytics
- Created flyers, banners, posters, and other physical marketing that can be used digitally and in print
- Propelled revolutionary advances in custom digital marketing solutions through retargeting ads, Google Analytics, organic SEO, reputation monitoring, and social media integration
- Managed a $85k monthly recurring client portfolio consisting of 300 SMB accounts while maintaining retention and campaign performance standards
Sales Associate
Barefoot Campus Outfitter
Columbia, SC
08.2018 - 05.2021
- Drove product sales through brand promotion and client engagement
- Ensured client retention and satisfaction through services and product knowledge
- Presented the idea of an accountability system to encourage employees who were not performing up to standards to improve their performance
- Trained new employees through hands-on and visual learning techniques to ensure maximum retention
Intern
Denean the Coffee Queen
Columbia, SC
09.2020 - 01.2021
- Developed social media posts for Instagram and Facebook to drive online marketing strategy
- Designed flyers, posters, and presentations using Adobe InDesign, Canva and Powerpoint
- Created copy for Facebook Live presentations and social media posts
Education
Bachelor - Mass Communications, Minor in Media Arts
University of South Carolina
Columbia, SCSkills
- Account management
- Strategic planning
- Team Training
- Customer service
- Teamwork and collaboration
- Client relations
Timeline
Account Manager
Olly Olly
06.2025 - Current
Account Executive
Digital Kings Networking
02.2024 - 06.2024
Digital Marketing Specialist
Townsquare Interactive
02.2022 - 02.2024
Intern
Denean the Coffee Queen
09.2020 - 01.2021
Sales Associate
Barefoot Campus Outfitter
08.2018 - 05.2021
Bachelor - Mass Communications, Minor in Media Arts
University of South Carolina