Summary
Overview
Work History
Education
Skills
Technology
Timeline
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LEA ANN MILLS RODGERS

High Point

Summary

Extensive experience in all practical and creative areas of marketing communications with a proven track record of developing successful integrated marketing solutions. Recognized by both clients and colleagues for keen business insights; expert in creating strategies and translating those strategies into tactics to maximize results. Consensus-driven team member and contributor.

Overview

35
35
years of professional experience

Work History

Owner / Marketing Project Manager

L.A. Marketing
High Point
01.1996 - Current
  • Company Overview: Consulting service partnering with clients to provide effective, measurable, value-driven product and service marketing from strategy and conceptualization through design, implementation, and follow-up.
  • Provide marketing strategy and all facets of execution, including marketing and strategic planning, market research, technical and non-technical writing, collateral development, public relations and training across diverse industries.
  • Consulting service partnering with clients to provide effective, measurable, value-driven product and service marketing from strategy and conceptualization through design, implementation, and follow-up.

Interim, Part-Time Marketing Manager

Northstar Travel Media
Winston-Salem
01.2010 - 01.2011
  • Company Overview: Leading provider of news, information and data for the travel, meetings and hospitality industries.
  • Managed day-to-day marketing activities including e-mail campaigns, print campaigns, trade shows, and print collateral.
  • Member of new product development team.
  • Successfully introduced and branded new on-line subscription product.
  • Analyzed databases to create new pricing scales for current and new products.
  • Created and maintained web pages.
  • Leading provider of news, information and data for the travel, meetings and hospitality industries.

Marketing Manager

Tanger Factory Outlets, Inc.
Greensboro
01.1994 - 01.1996
  • Company Overview: Retail real estate development company with 29 outlet shopping centers in 22 states.
  • Initiated, created and executed sales promotions to meet continuously changing marketing demands and fluctuations for 29 shopping centers.
  • Researched, negotiated and coordinated media placement for consumer advertising.
  • Recommended and supervised involvement in local activities in 22 states to enhance company image as a concerned and caring community member.
  • Developed and guided the creative process and monitored the quality of the creative product.
  • Retail real estate development company with 29 outlet shopping centers in 22 states.

Director of Sales and Marketing

Replacements, Ltd.
Greensboro
01.1991 - 01.1994
  • Company Overview: World's largest supplier of discontinued china, crystal and flatware with annual sales of over $24 million.
  • Supervised and directed over 75 internal management and staff personnel including sales associates, customer service representatives, pricing analysis, retail employees, graphic artists, computer programmers, telemarketers and administrative employees as well as external suppliers such as printers, advertising agencies and market research firms.
  • Acted as corporate spokesperson to properly convey to the media the desired company image, value and objectives.
  • Major contributor to sales increase of 67% over three years.
  • World's largest supplier of discontinued china, crystal and flatware with annual sales of over $24 million.

Education

M.B.A. -

University of North Carolina At Greensboro

B.S. - Business Administration with majors in Management and Marketing

Virginia Polytechnic Institute And State University

Skills

  • Marketing Strategies
  • Social & Digital Media
  • Creative Team Leadership
  • Product Positioning & Branding
  • Web & Print Content
  • Database Management
  • New Product Launch
  • Trade Show Management
  • Technical & Non-technical Writing
  • Development of Training Materials
  • Sales Collateral & Support
  • Public & Media Relations

Technology

MS Office (Word, Excel, PowerPoint, Publisher, Access), Adobe Creative Suite (Acrobat, Illustrator, Photoshop, InDesign), Dreamweaver, Fireworks, Flash, Content Management Systems

Timeline

Interim, Part-Time Marketing Manager

Northstar Travel Media
01.2010 - 01.2011

Owner / Marketing Project Manager

L.A. Marketing
01.1996 - Current

Marketing Manager

Tanger Factory Outlets, Inc.
01.1994 - 01.1996

Director of Sales and Marketing

Replacements, Ltd.
01.1991 - 01.1994

M.B.A. -

University of North Carolina At Greensboro

B.S. - Business Administration with majors in Management and Marketing

Virginia Polytechnic Institute And State University
LEA ANN MILLS RODGERS