Layla Hibma
Charlotte
Overview
3
3
years of professional experience
Work History
Health Educator
Project LeanNation
Charlotte
05.2025 - Current
- Achieved 7% increase in lead-to-subscription conversion rate.
- Facilitated in-store consultations to assist new customers on wellness journeys.
- Enhanced community engagement through events and product education initiatives.
Digital Media Intern
Social Currency Enterprises
Charlotte
09.2024 - 12.2024
- Developed engaging social media content for signed artists, driving audience growth and interaction.
- Edited call sheets to optimize production workflows, meeting tight deadlines and upholding professional standards.
- Executed effective digital media campaigns in collaboration with cross-functional teams, boosting brand visibility.
Commercial Services Intern
Universal Music Group
Remote
05.2022 - 08.2022
- Optimized YouTube SEO strategies to improve visibility across search engines.
- Conducted comprehensive market research to support content creation and promotional campaigns.
- Designed and presented high-quality pitch decks that effectively communicated strategic ideas to stakeholders.
Education
B.A. - Multimedia Journalism
North Carolina A&T State University
Greensboro, NC12.2024
Skills
- Problem solving
- YouTube SEO
- Content strategy
- Canva
- Adobe Creative Cloud
- Market research
- Digital media strategy
- Social media management
- Content creation
- Public presentation
Timeline
Health Educator
Project LeanNation
05.2025 - Current
Digital Media Intern
Social Currency Enterprises
09.2024 - 12.2024
Commercial Services Intern
Universal Music Group
05.2022 - 08.2022
B.A. - Multimedia Journalism
North Carolina A&T State University