Lauren Moore
Raleigh
Summary
A highly experienced Senior SEM Manager with a proven track record of developing and executing successful digital marketing campaigns. Known for strategic leadership, driving client success, and optimizing performance to exceed KPIs. Adept at managing and mentoring teams, fostering collaboration, and aligning marketing strategies with business goals.
With over 6 years in the digital marketing space, I am passionate about innovation and leveraging data to deliver measurable results. Skilled in budget planning, campaign optimization, and communication, I thrive in fast-paced, results-driven environments. I am seeking a new challenge to apply my expertise, lead impactful projects and contribute to the growth and success of a forward-thinking organization.
Overview
8
8
years of professional experience
Work History
Senior SEM Manager
Coalmarch by Workwave
05.2023 - Current
- Manage, guide and coach a team of 5 SEM Strategists.
- Develop and oversee high-level SEM strategies for campaigns across multiple platforms (Google Ads, Bing Ads, Meta, Local Services Ads and Nextdoor).
- Identify opportunities for growth and innovation in client campaigns to meet or exceed KPIs.
- Collaborate cross-functionally with other teams in the department to align SEM strategies with broader marketing goals.
- Serve as a a point of escalation for team and client challenges, offering solutions and support.
- Monitor the performance of SEM campaigns, ensuring consistent pacing and alignment with budgets and goals.
- Analyze data to uncover trends and insights, making data-driven decisions to optimize campaigns.
- Conduct trainings on SEM Strategy to the department.
- Build and maintain strong client relationships by communicating results, insights, and strategic recommendations.
- Lead client-facing meetings, including strategy presentations and performance reviews.
SEM Manager
Coalmarch by Workwave
02.2021 - 05.2023
- Managed and coached a team of SEM Analysts.
- Built new Ad accounts on multiple platforms including Google Ads, Microsoft Ads, Meta, Local Services Ads and Nextdoor.
- Monitored the performance of SEM campaigns, ensuring consistent pacing and alignment with budgets and goals.
- Analyzed data to support data-driven decision making.
- Oversaw the implementation of advanced bidding strategies, audience targeting, and keyword management.
- Conducted SEM trainings at company-wide conferences.
Senior SEM Analyst
Coalmarch by Workwave
09.2020 - 02.2021
- Managed SEM Intern and assisted in onboarding training for full time SEM Analysts.
- Assisted in creation, setup, and ongoing management of SEM campaigns across platforms such as Google Ads, Microsoft Ads, Local Services Ads, Meta and Nextdoor.
- Monitored campaign performance metrics such as CPC, CTR, Cost-Per-Lead and Conversion Rate.
- Supported account managers by data-pulling for client meetings and performance reviews.
- Conducted research on industry trends, competitor strategies, and emerging SEM tools or platforms.
- Stayed up to date on SEM platform updates, new tools and best practices.
SEM Analyst
Coalmarch by Workwave
03.2019 - 09.2020
- Built landing pages based on performance metrics such as Cost-Per-lead and Conversion Rate.
- Participated in training sessions and team meetings to enhance knowledge and skills.
- Analyzed and optimized on all aspects of paid campaigns, included but not limited to search query reports, bid adjustments, weekly budgets and ad copy.
E-Commerce Associate
Moon and Lola
03.2017 - 12.2017
- Assisted in keeping moonandlola.com above standards by uploading product images and descriptions.
- Ensured the website was up to date with colors and inventory options.
- Pulled and managed data on e-mail marketing campaigns from all store locations.
- Contributed to creating, scheduling and executing material for social media posts on Facebook, Instagram and Twitter.
- Communicated with industry influencers to leverage online presence.
- Created and edited blog posts.
Education
Master of Science - Web Design
University of Denver
Denver05-2019
Bachelor of Science - Fashion Merchandising And Design
Meredith College
Raleigh05-2016
Skills
- Performance analysis
- Budget allocation
- Search engine marketing
- Campaign optimization
- Teamwork
- Leadership
- Strategic thinking
- Communication
Timeline
Senior SEM Manager
Coalmarch by Workwave
05.2023 - Current
SEM Manager
Coalmarch by Workwave
02.2021 - 05.2023
Senior SEM Analyst
Coalmarch by Workwave
09.2020 - 02.2021
SEM Analyst
Coalmarch by Workwave
03.2019 - 09.2020
E-Commerce Associate
Moon and Lola
03.2017 - 12.2017
Master of Science - Web Design
University of Denver
Bachelor of Science - Fashion Merchandising And Design
Meredith College
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