Summary
Overview
Work History
Skills
Certification
Websites
Awards
Affiliations
Timeline
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Lakesha D. Moore

Raleigh

Summary

Senior Events Strategist with 20+ years driving national convenings, budget oversight up to $300K, and cross-functional execution across nonprofit and corporate sectors. Expert in vendor negotiation, accessible experience design, and event systems that scale. Known for operational clarity, creative vision, and programs that deliver both impact and belonging.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Events Associate (Senior Events Strategist)

Chiefs for Change
01.2017 - Current
  • Lead strategy, planning, and execution for 5–6 high-stakes, multi-day national events annually, aligning all logistics with executive priorities and organizational goals across 440,000 teachers and 7M students
  • Protected $235K+ in resources across two years through vendor negotiations and cost-saving systems, while increasing engagement 74% and reducing manual workload by 40%.
  • Created the organization’s first event governance model and cross-department playbooks
  • Own all event KPIs, logistics, and budget oversight without direct reports while collaborating across Marketing, Development, Legal, and Executive teams.
  • Develop branded event experiences that serve member districts reaching 7 million students and 440,000 teachers.
  • Design and manage an AI-powered Asana system that reduces manual work by 40 percent and improves transparency across remote teams.
  • Partnered across Communications, Development, and Legal to align content, secure sponsorships, and mitigate risk across all event touchpoints.

Early Career Operations & Event Support

Various Employers via Staffing Firms
01.2000 - 01.2017
  • Led volunteer outreach and speaker coordination for multi-day church conferences, managing call-for-speakers, content curation, and session flow to align with spiritual and community growth goals
  • Provided administrative, operations, and event support for employers including IBM, Woody’s Books, and Beechwood Associates.
  • Coordinated travel, schedules, onboarding, and expense reports for cross-functional teams.
  • Created organizational policies for PTO tracking and laptop equipment use, reducing errors and improving accountability.
  • Supported tradeshow logistics, vendor communication, registration workflows, and team operations across healthcare, publishing, and education sectors.

Meeting Coordinator

Blue Cross Blue Shield of North Carolina
09.2001 - 04.2008
  • Managed over 60 corporate and healthcare events, including executive retreats, provider summits, and internal culture activations.
  • Delivered high-touch attendee experience while managing logistics, vendor oversight, and internal communication.
  • Supervised on-site audiovisual vendor team, ensuring seamless production delivery and high-touch guest experiences.
  • Developed budgets, negotiated hotel and AV contracts, and supported internal branding across event touchpoints.
  • Honored with the "Blue All Stars" award for excellence in execution.

Skills

  • Zoom Events, Asana, Flowsana, Google Workspace, Cvent (RFPs), Trello, Salesforce (data entry), Microsoft Office Suite, Slack, Dropbox, GlueUp, AI-powered project automation tools
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Certification

  • CMP Eligible
  • Inclusive Event Strategist – MPI
  • Advanced Event Strategy – Event Leadership Institute
  • Event Leadership Strategist – MPI
  • Women in Leadership – MPI
  • Meeting & Event Planning Certificate – UNC Charlotte
  • Bachelor of Arts, Organizational Management – Ashford University

Awards

Smart Meetings Women Who Roar (2022), PCMA Ascent Pathway 100 Leader (2025), HopSkip Planner Spotlight (2024), MPI EVENTalks Podcast Panelist (2025), Flavor Forward Feature — Corporate & Incentive Travel (2025)

Affiliations

  • Collaborations with Dr. Mike Magee (Founding CEO, Chiefs for Change), Dr. Julia Rafal-Baer (Co-Founder, ILO Group), and Joan Eisenstodt (Nationally recognized meetings and hospitality strategist)
  • Mentor, The Annabelle Project

Timeline

Events Associate (Senior Events Strategist)

Chiefs for Change
01.2017 - Current

Meeting Coordinator

Blue Cross Blue Shield of North Carolina
09.2001 - 04.2008

Early Career Operations & Event Support

Various Employers via Staffing Firms
01.2000 - 01.2017

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Lakesha D. Moore