LaCrista Harvey
Yadkinville
Summary
Dynamic E-Commerce Manager at Saloon Stock Supreme with a proven track record in optimizing online sales through strategic SEO and data analysis. Expert in inventory management and customer service, successfully enhancing user experience and increasing conversions. Adept at leveraging Google Analytics to drive marketing effectiveness and foster strong customer relationships.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
12
12
years of professional experience
Work History
E-Commerce Manager
Saloon Stock Supreme
02.2024 - Current
- Managed product listings and optimized SEO for improved visibility on e-commerce platforms.
- Executed digital marketing campaigns to drive traffic and enhance customer engagement.
- Analyzed sales data to identify trends and inform inventory management decisions.
- Collaborated with cross-functional teams to streamline order fulfillment processes.
- Utilized analytics tools to track website performance and optimize user journeys.
- Managed inventory control processes for seamless order fulfillment and customer satisfaction.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content, and user experience.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Increased online sales conversions by optimizing website layout and navigation.
- Updated inventory management system to automate restocking alerts, minimizing stockouts and lost sales.
- Streamlined order fulfillment processes, reducing delivery times and improving customer satisfaction.
Bar Manager
Midnight Sun Investments
08.2020 - 05.2023
- Managed daily bar operations, ensuring efficient service and customer satisfaction.
- Trained and supervised staff on cocktail preparation and menu offerings.
- Developed seasonal drink menus, incorporating customer feedback and trends.
- Handled inventory management, optimizing stock levels to reduce waste.
- Fostered a welcoming atmosphere, encouraging repeat business through excellent service.
- Closed out cash register and prepared cashier report at close of business.
- Oversaw maintenance tasks for the bar area, ensuring a clean and safe environment for patrons at all times.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Safeguarded compliance with health, safety, and sanitation regulations in all operations.
- Upsold daily specials and beverage promotions to exceed daily sales goals.
- Fostered positive work atmosphere, reducing staff turnover rates.
- Resolved customer complaints with empathy and efficiency, maintaining high level of customer service.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
Bartender Shift Manager
Salisbury Ridge Adventures
01.2017 - 05.2021
- Supervised bar operations, ensuring compliance with health and safety standards.
- Managed inventory levels, optimizing stock selection and minimizing waste.
- Trained and mentored new bartenders on service techniques and customer interaction.
- Developed cocktail menus that enhanced guest experience and increased sales.
- Resolved customer complaints swiftly, maintaining high satisfaction rates.
- Implemented efficient workflow processes, improving overall bar productivity.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Managed bar inventory, restocked supplies and placed orders for spirits, beer, wines, and mixers.
- Promoted a positive work atmosphere through clear communication, teamwork encouragement, and recognition of employee achievements.
- Successfully resolved customer complaints, demonstrating strong conflict resolution skills and commitment to client satisfaction.
- Followed alcohol awareness procedures for preventing excessive guest intoxication.
- Established rapport with regular patrons through attentive service, fostering loyalty to the establishment.
- Set up bar for operation, obtained cash bank, and stocked service bar.
- Ensured accurate cash handling procedures were followed consistently throughout each shift to maintain financial accountability.
- Improved customer satisfaction by delivering prompt and efficient service during busy shifts.
- Oversaw and monitored cash drawers and reconciled drawers against cash register reports at close of business.
- Trained new bartenders on mixing techniques, customer service standards, and company policies, ensuring a high-quality experience for all guests.
- Kept bar presentable and well-stocked to meet customer needs.
- Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Maintained secure cash drawers, promptly resolving discrepancies in daily totals.
- Assisted in managing special events such as private parties or corporate functions, coordinating staff efforts for seamless execution.
- Polished glassware, bussed tables, and removed debris to keep customer areas clean.
- Increased efficiency by creating streamlined processes for opening and closing procedures, reducing labor costs while maintaining quality standards.
- Served high customer volumes during special events, nights, and weekends.
- Obtained cash bank and stocked service bar to prepare for operation.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
- Reduced inaccuracies by carefully counting cash and keeping meticulous records of transactions.
- Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
- Inspected equipment and machinery for proper working condition and directed staff to clean and repair as needed.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
Store Manager in Training
Buckle
07.2013 - 05.2015
- Managed daily operations, ensuring compliance with company policies and procedures.
- Trained and mentored new team members on customer service standards and product knowledge.
- Analyzed sales reports to identify trends and improve inventory management processes.
- Implemented strategies to enhance customer satisfaction and drive repeat business.
- Attended their Store Manager Training program.
- Oversaw merchandising efforts, optimizing product displays to increase visibility and sales.
- Collaborated with cross-functional teams to streamline store operations and improve efficiency.
- Conducted regular performance evaluations to assess staff development and training needs.
- Led initiatives for inventory control, reducing shrinkage through effective loss prevention tactics.
- Provided excellent customer service by addressing inquiries, resolving issues, and ensuring each guest had an enjoyable shopping experience.
- Oversaw daily store operations, ensuring smooth workflows and timely completion of tasks for optimal customer experience.
- Improved store efficiency by streamlining inventory management and implementing effective merchandise organization strategies.
- Collaborated with corporate office on promotions planning and execution to drive sales growth and exceed revenue targets.
- Implemented loss prevention measures, reducing shrinkage rates and protecting company assets.
- Developed strong customer relationships through attentive service and proactive resolution of concerns, resulting in increased customer satisfaction.
- Optimized store layout for better customer flow, increasing foot traffic and overall sales numbers.
- Assisted in the recruitment, hiring, and onboarding of new employees to build a strong, cohesive team prepared to excel at store objectives.
- Regularly analyzed sales data to identify areas of opportunity for improvement in product offerings or operational efficiency adjustments.
- Enhanced staff productivity by providing thorough training, clear expectations, and consistent performance feedback.
- Enhanced visual merchandising displays using creative design techniques that captured customer attention and showcased featured products.
- Developed targeted marketing campaigns that effectively communicated the brand message and attracted new customers into the store.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Assisted in recruiting, hiring and training of team members.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Education
No Degree - Cosmetology
Surry Community College
Dobson, NC04-2011
High School Diploma -
Starmount High School
Boonville, NC05-2009
Skills
- Order fulfillment
- E-commerce platforms
- Google analytics
- Inventory tracking
- Online advertising
- Storefront creation
- Promotions management
- Customer service
- Customer order management
- Customer billing
- Decision-making
- Sales reporting
- Rapport and relationship building
- Strategic planning
- Social media savvy
- Inventory management
Timeline
E-Commerce Manager
Saloon Stock Supreme
02.2024 - Current
Bar Manager
Midnight Sun Investments
08.2020 - 05.2023
Bartender Shift Manager
Salisbury Ridge Adventures
01.2017 - 05.2021
Store Manager in Training
Buckle
07.2013 - 05.2015
No Degree - Cosmetology
Surry Community College
High School Diploma -
Starmount High School
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