Kyle Caddell
Charlotte
Summary
Dynamic Sales and Business Development Executive with over 30 years of experience, specializing in the Art of the Possible. A strong commitment to innovation, continuous learning, and creative problem-solving drives a passion for transforming revenue generation and fostering long-term relationships that elevate organizations. Expertise in executive leadership consistently steers companies toward growth and innovation, with a proven ability to implement strategic initiatives that enhance operational efficiencies. Recognized for excellence in team collaboration and strategic decision-making, delivering impactful results in competitive markets.
Overview
38
38
years of professional experience
Work History
President/Chief Revenue Officer
Charlotte 49ers Ventures
04.2025 - Current
- Launched an in house MMR business at Charlotte responsible for generating corporate partnership revenue as well as developing new revenue sources at Charlotte. Those new revenue sources include concerts, festivals, and working closely with the University Foundation to build fully integrated campus and athletics partnerships. In just six months, the business has delivered a 24% revenue increase for Charlotte Athletics.
- Personally hired team of industry professionals with NFL, PGA TOUR, and collegiate experience. Launch of business includes building the sales operation, customer service and account management functions, business operations, amplification and monetization of unique content, and creation of an effective data portfolio.
- Have been personally involved in leading the effort to raise money for Coach Tim Albin’s 2026 football roster. Will deliver a $5 million plus roster for 2026 vs. a roster of $1.3 million in 2025.
Owner/Founder
Synergy5
02.2009 - Current
- Synergy 5 is a marketing/sales consultancy that helps brands deliver strategic activation and grow revenue through sports marketing. We also execute employee engagement platforms that drive community impact, enhance productivity, and reduce turnover.
- Clients include Duke Energy, regional hospital systems like MedStar Health, and brands in the quick serve restaurant and consumer products space. Synergy 5 also helps professional teams, collegiate athletic departments, and their sponsors activate their brands through targeted gifting strategies.
- Through an official license with the NFL, Synergy 5 serves customers throughout the United States. Finally, Synergy 5 executes sales and business development strategies for a diverse roster of clients.
- Results
- (1) Started and grew new sales consulting practice during Pandemic of 2020. Currently have customers in diverse industries of sports, cybersecurity, quick serve restaurants, consumer products, and energy.
- (2) Seven year best practice activation with Piedmont Natural Gas tied to STEM Education
- (3) Ten year licensure with the NFL
President
Clemson Corporate Partnerships (CAPCO)
12.2021 - 04.2025
- Launched the first of it’s kind in-house MMR business at a Power 4 school. Grew revenue more than 50% within two years. Personally hired a team of industry professionals who grow the Clemson brand while living in Atlanta, Charlotte, and the South Carolina Upstate. Delivered more than $100 million in lifetime revenue to Clemson Athletics with more than $84 million coming from long term contracts.
- Launch of business included building the sales operation, customer service and account management function, legal, business operations, amplification and monetization of unique content, and creation of an effective data portfolio. Growing revenue through data or selling with science is inherent to daily operations.
Director of Sales
PGA TOUR- 2022 Presidents Cup
09.2018 - 08.2020
- Responsible for sales generation. Clients are international, national, and regional in scope ranging from international brands such as Porsche to domestic leaders such as Ally Bank, Price Waterhouse Coopers, and Dominion Energy. Managed volunteer committee of local business leaders to leverage new relationships that drive increased revenue for the event. Committee represented companies that form the foundation of the Charlotte and Regional business community.
- Results
- (1) Landed the largest Healthcare Sponsorship in the history of the TOUR
- (2) Prior to 2020 Pandemic, Delivered sales of $12 million, accelerating at a pace never achieved previously for this event.
VP/Sponsorships
Chip Ganassi Racing
04.2017 - 09.2018
- Responsible for acquiring sponsorship revenue for the Chip Ganassi Indy Car and NASCAR teams. Ganassi has four (4) IndyCar teams and two (2) NASCAR teams. Potential corporate partners are national in scope and mostly require a seven-figure investment.
- Results
- (1) Landed first international sponsor, Otsuka, in team history.
- (2) Built a new revenue stream for race teams tied to Team Building/Leadership Development activation with Ganassi Pit Crew.
VP/Corporate Partnerships
Charlotte Hornets
12.2013 - 02.2017
- Responsible for personal sales goal of over $1.75 million of new business revenue annually as well as leading sales team that generated over $4 million in new business growth in first year of Hornets return. Clients included a diverse portfolio of companies such as Grant Thornton, Fan Duel, Duke Energy, Harris Teeter, & Crescent Resources.
- Results
- (1) Grew Team Sponsorship revenue by over 30%
- (2) Personally sold largest sponsorship in franchise history to Zappos as part of NBA’s Jersey Patch initiative. This was Zappos first ever team sponsorship, a 5 year, $25 million commitment
Director, Sponsor Sales & Services
Carolina Panthers
02.2002 - 01.2009
- Responsible for sponsorship sales generation and customer service fulfillment of all sponsor relationships. Hired and developed a twelve person staff and completely reorganized the sales and service operation.
- Lead a group that brought all media and sponsorship rights in house. Worked the entire mid Atlantic region to grow the business, with particular emphasis on the Carolinas, Atlanta, and Washington DC markets.
- Results
- (1) Increased total revenue from $16 million to $30 million in 5 years
- (2) Grew total number of sponsors from 45 to 105
- (3) Lead a team which completed bringing all sponsor sales and service functions in house
- (4) Team ranked #1 in NFL sponsor revenue per TV household
- (5) Personally contributed over $11.5 million in sponsor revenue annually
Owner/Founder
Victory Sports Marketing
11.2001 - 02.2002
- Delivered sports marketing solutions for client roster that included Bank of America and Lendingtree. Solutions included media placement, special event creation and execution, and traffic building promotional activity. Executed all levels of negotiation with teams that included the Washington Redskins, Houston Astros, and Arizona Diamondbacks.
- Results
- (1) Executed turnkey event solution for Bank of America for Capital Markets team in Houston.
Account Executive
CBS/Infinity Sports Radio
08.2000 - 11.2001
- Responsible for sales generation for CBS/Infinity sports radio networks that included 5 NFL teams, 11 MLB teams, and various NHL and collegiate properties.
- Results
- (1) Generated over $500,000 in sales in nine (9) month period
- (2) Part of new sales force selling sponsorships selling across a national platform
VP/Sales
Tar Heel Sports Marketing
10.1995 - 08.2000
- Executed radio, internet, and print sponsorships for UNC Football and Basketball multimedia partnership team.
- Results
- (1) Developed a $1.5 million book of business
- (2) #1 revenue generator for the property and finished in Top 3 for all of Learfield Communications for percentage of contract renewals
- (3) Sold property’s first ever regional partnership completely dedicated to Women’s athletics to Wachovia Bank.
General Manager
The Village Companies Inc.
03.1990 - 10.1995
- Managed and led the sales operation of WCHL radio in Chapel Hill, NC. WCHL is the flagship station of the Tar Heel Sports Network
- Results
- (1) Station generated $850,000 annually, including over $250,000 in sports revenue for the first time ever, under my leadership.
Sales Representative
JT Ryerson & Son Steel Service Center
07.1988 - 03.1990
- Inside Sales representative for a territory that included all of South Carolina. Supported the Territory Field Representative and made/accepted 20-25 calls per day from companies in the Carolinas.
- Results
- (1) Generated largest sale in Charlotte office for remnant products that would have otherwise been scrapped
Education
BA - Economics and Political Science
University of North Carolina- Chapel Hill
01.1988
Liberal Arts Curriculum
Wake Forest University
01.1984
Skills
- Leadership team building
- Organizational leadership
- Strategic planning
- Operational excellence
- Revenue generation
- Business development
- Sales and marketing
Websites
Timeline
President/Chief Revenue Officer
Charlotte 49ers Ventures
04.2025 - Current
President
Clemson Corporate Partnerships (CAPCO)
12.2021 - 04.2025
Director of Sales
PGA TOUR- 2022 Presidents Cup
09.2018 - 08.2020
VP/Sponsorships
Chip Ganassi Racing
04.2017 - 09.2018
VP/Corporate Partnerships
Charlotte Hornets
12.2013 - 02.2017
Owner/Founder
Synergy5
02.2009 - Current
Director, Sponsor Sales & Services
Carolina Panthers
02.2002 - 01.2009
Owner/Founder
Victory Sports Marketing
11.2001 - 02.2002
Account Executive
CBS/Infinity Sports Radio
08.2000 - 11.2001
VP/Sales
Tar Heel Sports Marketing
10.1995 - 08.2000
General Manager
The Village Companies Inc.
03.1990 - 10.1995
Sales Representative
JT Ryerson & Son Steel Service Center
07.1988 - 03.1990
Liberal Arts Curriculum
Wake Forest University
BA - Economics and Political Science
University of North Carolina- Chapel Hill
Community Involvement/Interests
Sunday School Teacher- Providence United Methodist Church (PUMC), Youth Fellowship Leader- PUMC, What’s Next Youth Ministry- PUMC, Board Member- Harris YMCA, Board Member- Gateway YMCA, Board Member- Kings Kitchen, Olde Providence Elementary School Leadership Team, Youth Baseball, Basketball, & Soccer Coach, Family, Golf, Fitness, & Faith Enthusiast