Kristen Moore
High Point
Summary
Expert marketing leader bringing a track record of achievement in leading successful marketing and communications operations with a diverse clientele. Highly creative, resourceful, and attentive to the needs of different products, channels, and consumers. Able to multi-task in fast-paced environments to balance business targets with client requirements. Ready to bring my expertise to the role of Senior Manager Operations Communications at Reynolds American to drive impactful communication initiatives and contribute to the organization's mission of creating A Better Tomorrow.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Team Connection
12.2023 - Current
- Develop and execute strategic marketing plans to attract and retain customers, managing a portfolio of 200k+ contacts.
- Spearheading implementation of CRM system, organizing leads and critical information, resulting in enhanced sales efficiency and customer relationship management.
- Direct creative development of branded assets, including website revamp and digital marketing, and automated email campaigns, meeting tight deadlines and driving increased brand exposure. Created comprehensive brand package, including word mark, fonts, and color palette, ensuring consistent brand identity across all marketing materials. Resulting in 19% increase in sales/leads conversion rate.
- Liaison with cross-functional teams including investors, key stakeholders, product management, and sales, ensuring cohesive messaging and alignment of marketing strategies.
Marketing and Communications Manager
Carolina Core Football Club
02.2023 - 11.2023
- Established Carolina Core FC brand, orchestrating a brand reveal event with 700+ attendees. Collaborated with a renowned logo designer, garnering widespread media coverage reaching 675,000+ TV and online viewers.
- Led press releases and conferences for key announcements, achieving a total audience reach of 19.8 million across TV and print media, resulting in $250,000+ worth of publicity.
- Managed a team of professionals including a marketing coordinator and two graphic designers, ensuring seamless collaboration and high-quality marketing materials.
- Acted as primary spokesperson, delivering engaging speeches at various events to inform audiences about the team and its brand.
- Fostered relationships with local and national media outlets, securing press coverage and interviews. Managed press releases and media inquiries effectively.
- Developed and executed comprehensive brand strategies to enhance visibility and recognition of Carolina Core FC. This involved establishing cohesive brand identity, guidelines, and ensuring consistency across all marketing channels.
- Monitored and reported on marketing campaign performance, including ROI and audience engagement, using insights to refine strategies and tactics.
Marketing and Social Media Specialist
Triad Adult & Pediatric Medicine
11.2020 - 02.2023
- Developed and enforced brand guidelines across all marketing materials, ensuring a unified and consistent brand strategy that reinforced Triad Adult and Pediatric Medicine's identity.
- Implemented cutting-edge best practices by staying up-to-date with the latest social media trends and content strategies, resulting in enhanced online engagement and brand visibility.
- Tracked and reported on marketing analytics, providing valuable insights into the success of various platforms, approaches, and campaigns. Used data to optimize strategies and achieve measurable results.
- Created visually compelling content by leveraging graphic design tools, including industry-standard software such as Adobe Creative Suite to produce eye-catching graphics and visuals that resonated with the target audience.
- Served as the 2022 Chair of the Employee Engagement Committee, demonstrating a strong commitment to supporting Triad Adult and Pediatric Medicine's employees. Advocated for employee satisfaction, safety, and professional development, fostering a warm and inviting work environment aligned with the organization's core mission and values.
Marketing and Development Coordinator
Bethany Medical
05.2018 - 11.2020
- Produced high-quality website copy, social media content, and written media materials that aligned seamlessly with the brand's vision, enhancing brand identity and online presence.
- Led the creation of visually appealing and informative print materials, including brochures, flyers, posters, and newspaper ads. Ensured all printed materials adhered to the brand's guidelines and effectively communicated key messages.
- Orchestrated a robust calendar of more than 30 events annually, overseeing all aspects of event planning, including venue selection, decor, catering, attendee management, and promotional material development. These events contributed to brand awareness and engagement.
- Negotiated and presented sponsorship opportunities and advertising packages for both Bethany and its associated Foundation. Successfully secured partnerships that supported the organization's financial goals and community outreach.
- Facilitated and directed meetings for the non-profit foundation, actively proposing new opportunities and donation requests to advance the Foundation's mission and impact in the community.
Corporate Marketer
Sprenger Health Care Systems
08.2017 - 05.2018
- Developed and managed branded print materials, including flyers, postcards, and more, ensuring consistent brand messaging.
- Coordinated and edited marketing content across multiple platforms, such as the website and social media (Facebook, Twitter, LinkedIn), maintaining brand consistency.
- Achieved a 125% increase in daily impressions on Facebook within 9 months, showcasing strong social media engagement skills.
- Oversaw digital marketing efforts, including website updates, SEO, and local advertising campaigns in newspapers and magazines, enhancing online and local visibility.
Education
MBA - Business Administration And Management
University of North Carolina At Pembroke
Pembroke, NC05.2021
BBA - Marketing And International Business
University of Toledo
Toledo05.2018
Skills
- Adobe Create Suite
- Cross-Functional Collaboration
- Content Development
- Data Analysis Reporting
- Strategic Planning
- Project Management
- Internal External Communications
- Public Relations
- Event Management Support
- Agency Partner Management
- Spanish Proficiency
Accomplishments
- Triad Business Journal - 20 in their 20s award recipient, 2022
- Business High Point Chamber of Commerce Young Professional of the Year nominee, 2022 & 2023
- Greensboro Other Voices, 2022
- Leadership High Point, 2021
Affiliations
- High Point YWCA Board Member (2024)
- Triad Adult & Pediatric Medicine, Inc. Board Member (2024)
- High Point Discovered Marketing Committee (2023 - Present)
- High Point Jaycees - Vice President (2021 - Present)
- Leadership High Point Steering Committee (2021 - 2022)
- High Point Young Professionals - Marketing Chair (2019 - 2023)
Timeline
Marketing Manager
Team Connection
12.2023 - Current
Marketing and Communications Manager
Carolina Core Football Club
02.2023 - 11.2023
Marketing and Social Media Specialist
Triad Adult & Pediatric Medicine
11.2020 - 02.2023
Marketing and Development Coordinator
Bethany Medical
05.2018 - 11.2020
Corporate Marketer
Sprenger Health Care Systems
08.2017 - 05.2018
MBA - Business Administration And Management
University of North Carolina At Pembroke
BBA - Marketing And International Business
University of Toledo
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