Summary
Overview
Work History
Education
Skills
Timeline
Generic

Korey Thurber

Lincolnton

Summary

Exceptional Consulting, Data Science, Business Intelligence, AI and Data Solutioning Executive with demonstrated success in assessing, growing, leading, developing and deploying a wide range of data-driven solutions for my clients. Highly skilled in large international team management, skilled in multi-channel analytics, multi-channel customer-centric strategies, Data Science, AI, Business Intelligence, and Data Engineering. Proven track record of growing the business and exceeding financial performance goals.

Overview

29
29
years of professional experience

Work History

SVP/VP, Data Science Solutions, Client Partner

Blend360
03.2018 - Current
  • Leader helping grow the business from scratch since 2018. Was hire number 7, but now have 1,200 employees internationally.
  • Currently lead large book of business across numerous industry verticals, providing Data Science, BI, AI, and Data Engineering solutions.
  • Manage approximately a $20 MM dollar book of business. Have grown my largest account by over 1000% since 2018, from several hundred thousand dollars to several million.
  • Lead and mentor Account Management function with eight team members.
  • Host AI, Data Science, and BI workshops with clients.
  • Design, present, and deliver Data Science, BI, AI and Data Engineering solutions to a book of over 15 clients.
  • Manage forecasting and financials for my book of business, with full P&L responsibility.
  • Clients: AARP, CVS, FreshDirect, Hancock Whitney, GoodRx, Nestle Health Science, Consumer Reports, Maurices, Time4Learning, University of Phoenix, Adtalem

Chief Data and Analytics Officer

Harte Hanks
12.2015 - 03.2018
  • Led large international Data Science, Data Solutions and Analytic Platform practice.
  • Responsible for leading effort to successfully reengineer and return the practice to a growth business. Successfully 'stopped the bleeding' and will achieve 25%+ growth in 2017. Largest growth in 10 years.
  • Key consultative leader in implementing new big data technology infrastructure, designing and delivering new data Solutions and real time BI/decision science platforms.
  • Ultimately own all deliverables for approximately 40 clients in the U.S. and in Europe.
  • Manage multi-level, domestic and international department of 60 + Analytic Leaders, Data Scientists, Analysts, Data Strategists and Marketing Technology professionals.
  • Responsible for $22 MM+ book of business with direct support for another $250 MM.
  • Full P&L control responsibility.
  • Own all business development, consulting and innovation efforts.
  • Personally implemented and lead deliverables for large Insurance, Fiserv, Retail, B2B and Tech clients.
  • Clients: Nationwide, Progressive, TJK, Kohl’s, L’Oreal, Reynolds, Whitney Bank, First Tennessee, Bank of A, PetSmart, BMW, Shell, Xerox, Dell

Vice President, Marketing Analytics and Data Solutions

Merkle
06.2011 - 12.2015
  • In 2014, grew business YOY by 30%. Exceeded, financial performance goals by 25%.
  • One of five nominees out of a possible 300 for Merkle’s new employee of the year award after 1st year of employment.
  • One of five nominees out of a possible 2,000 for best overall Merkle employee of the year award after 2nd year of employment.
  • Led all Analytics and big data tech deliverables for Consumer and Small Business for Merkle’s largest client in U.S., Canada, China, India and Brazil.
  • Led Analytics and Big Data Tech practices for the Non-Profit vertical.
  • Managed multi-level, domestic and international department of 40+ analysts, strategists and data technology specialists.
  • Responsible for and supported a $22 MM+ book of business.
  • Led key business development efforts.
  • Managed and had overall responsibility for multi-million dollar client engagements consisting of sophisticated offline and digital CRM initiatives, big data technology initiatives, multi-channel predictive modeling, segmentation, and optimization solutions.
  • Led team responsible for update and maintenance of the number one ranked online and offline BIG data/data sourcing solution in the industry (based on three most recent Forrester studies).
  • Led department innovation and product development efforts.
  • Led development of packaged, sellable analytic solutions.
  • Awarded Merkle Digital Professional certificate.
  • Clients: Dell, Tommy Hilfiger, KeyBank, ING, Savings Bank Life Insurance, Globe Life, Delta Dental, Citizens Bank, Dell, Cross Country Home Services, Highlights, Lasik Plus, Mead Johnson, The Scooter Store, Arthritis Foundation, National Multiple Sclerosis Society, American Cancer Society

Vice President, Analytics & Data Services

Engauge
04.2009 - 06.2011
  • Hired to build, develop and lead multi-channel marketing analytics and database development disciplines at Engauge, across five separate offices.
  • Grew analytics and database practices by 70% during tenure.
  • Led and mentored multi-level department of statistical analysts, digital analytics specialists, strategists, and database developers.
  • Supported client offline marketing, digital marketing and business analytic needs across a multitude of industries – B2C and B2B.
  • Managed digital and database marketing analytic teams that provided a full range of analytic solutions including dashboard performance report development (business performance, web, social, display, email, mobile, DM, marketing performance, CRM), campaign designs of experiment, in-depth campaign analyses, data driven segmentations, predictive models ('Best' customer, response, reactivation, media mix, profitability, lifetime value, incremental).
  • Managed database staff responsible for developing and maintaining B2C and B2B client databases, including integration of direct, web, media, and social data points to support end-to-end customer metrics.
  • Participated in all new business development activities.
  • Led development of packaged, sellable analytic solutions.
  • Clients: Logitech, Best Buy, Nationwide, UPS, Food Lion, Protection One, NetSpend, ZonePerfect, Perkins Restaurant & Bakery, Coca-Cola

Vice President, Financial Services Analytics

Harte-Hanks
07.2007 - 03.2009
  • Managed multi-level team of Analysts, Modelers, and Campaign Execution Specialists that leveraged proven statistical and data mining methods for predictive modeling, execution and analysis of marketing programs.
  • Managed analytic relationships for a multitude of large Financial Services and Insurance clients.
  • Developed and presented analytic service proposals to a multitude of Financial Services and Insurance clients to generate new sources of revenue.
  • Implemented robust and innovative experimental design methodologies to enable more robust testing, quicker learning, and concise, hard-hitting analyses.
  • Led task force to improve data QC processes across multiple areas of the company.
  • Led charge to find new and better sources of data and develop innovative targeting methods to improve the performance of our client’s marketing initiatives.
  • Created and maintained budgets for client revenue and all analytic team expenses.
  • Developed career progression and training plans for each employee.
  • Developed and implemented resource planning calendar to significantly improve work efficiency and promote full resource usage across the entire analytics organization.
  • Clients: First Tennessee, Compass, Fifth Third, ETrade, HSBC, M&I, Check N Go, US Bank, Sallie Mae, Webster

Director, Campaign Analytics

TIAA-CREF
11.2004 - 07.2007
  • Introduced and implemented experimental design and control based framework for campaign measurement at TIAA-CREF.
  • Managed a multi-level team of Analysts and Campaign Execution Specialists that leverage proven statistical and data mining methods for predictive modeling, execution and analysis of marketing programs.
  • Led charge to work with finance and actuarial business partners to bring financial performances metrics, such as ROI, to campaign measurement.
  • Created and maintained budgets for team training, travel and supplies.
  • Identified and maintained staffing levels.
  • Developed career progression and training plans for each employee.
  • Created and maintained team goals and direction.
  • Developed and maintained various campaign execution, analysis, and reporting processes.
  • Utilized proven workload prioritization methods to ensure that the team focuses the appropriate amount of time of those projects most important to the business.
  • Built and maintained key business partner relationships across the organization.
  • Hands on design of experiment development and analytics for Brokerage, Trust, IRA, and Education Savings lines of business.

VP – Relationship Marketing Analytics

Bank of America
11.2002 - 11.2004
  • Managed a group of four Campaign Managers/Analysts responsible for data extraction, response modeling, direct mail list development, program analysis, strategy development, and project management for Home Equity Line and Retail Deposit direct mail programs.
  • Led Analyst for all Retail Deposit trigger and stream programs.
  • Participated on marketing strategy development teams for Retail Deposit and Home Equity lines of business.
  • Created complex experimental designs for Heloc and Retail Deposit campaigns using proven statistical methods.
  • Managed multiple outside vendor relationships.

VP – Manager / Analytical Marketing Solutions

BB&T
12.2000 - 11.2002

AVP – Customer Performance Analytics / Market Strategy

Wachovia
01.1996 - 12.2000

Education

BS - Marketing/Finance

Brigham Young University
Provo, Utah

MBA - Statistics and Econometrics

UNCG
Greensboro, NC

Skills

  • Client Leadership
  • Solution Development
  • Data Science
  • Business Intelligence (BI)
  • Artificial Intelligence (AI)
  • Marketing Strategy
  • Marketing Analytics
  • Team Management
  • Budget Management
  • Data Solutions
  • CRM Solutions
  • Customer Journey Optimization
  • Recommender Systems
  • Design of Experiments
  • Business Process Development
  • Workload Management

Timeline

SVP/VP, Data Science Solutions, Client Partner

Blend360
03.2018 - Current

Chief Data and Analytics Officer

Harte Hanks
12.2015 - 03.2018

Vice President, Marketing Analytics and Data Solutions

Merkle
06.2011 - 12.2015

Vice President, Analytics & Data Services

Engauge
04.2009 - 06.2011

Vice President, Financial Services Analytics

Harte-Hanks
07.2007 - 03.2009

Director, Campaign Analytics

TIAA-CREF
11.2004 - 07.2007

VP – Relationship Marketing Analytics

Bank of America
11.2002 - 11.2004

VP – Manager / Analytical Marketing Solutions

BB&T
12.2000 - 11.2002

AVP – Customer Performance Analytics / Market Strategy

Wachovia
01.1996 - 12.2000

BS - Marketing/Finance

Brigham Young University

MBA - Statistics and Econometrics

UNCG

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Korey Thurber