Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Kethan Fadale

Raleigh

Summary

Detail-focused Data Analyst with knowledge in data manipulation, visualization, and analysis. Proven to understand project requirements and translate into actionable steps. Dedicated and hard-working with passion for data tools and reporting analyses.

Overview

5
5
years of professional experience

Work History

Ecommerce Data Analyst

Busiapp Corporation
01.2025 - Current
  • Utilized Amazon's reporting tools to optimize product listings and improve sales performance on Amazon's Seller Central platform.
  • Created detailed reports on inventory turnover, stock-outs, and demand forecasting to streamline supply chain processes and prevent stock-outs or overstocking.
  • Created various Excel and Google Sheets tools to assist with pulling and analyzing data for concise and simple use by team members and supervisors.
  • Developed data-driven insights to optimize dynamic pricing models for Amazon's Buy Box performance for hundreds of products.
  • Analyzed and optimized PPC campaigns, achieving measurable improvements in key KPIs, like ACoS, ROAS and conversion rates.
  • Created dashboards through Excel, Google Sheets and PowerBI to monitor and track KPIs such as units sold, profit margins, growth percentages, and others.

Ecommerce Content Specialist

Busiapp Corporation
02.2023 - 12.2024
  • Strengthened Amazon listing content through proofreading, text and photo/video editing according to SEO and marketing best practice.
  • Created, managed, and optimized PPC campaigns for products on Amazon, achieving measurable improvements in key KPIs, such as ACoS, ROAS and conversion rates.
  • Worked in Amazon Seller Central to manage, oversee, and solve problems with inventory, listings, and seller compliance utilizing Excel and Google Sheets to track and resolve issues.
  • Created, managed, and optimized content for product detail pages on Amazon, eBay, Walmart, and Shopify, according to SEO best practices.
  • Created video and photo content for both in-house brands and 3rd party brands.

Freelance Video Producer

Freelance
05.2020 - 01.2023
  • Worked in a variety of roles performing freelance video capture and editing.
  • Utilized Adobe After Effects and Adobe Premiere pro to perform post-production work such as video assembly, syncing footage, and project organization.
  • Collaborated with clients to design and assemble concepts for video production.
  • Managed and coordinated post-production video editing, motion graphics design, compositing, and quality assurance reviewing.

Prepared Foods Clerk

Weaver Street Market
05.2020 - 01.2023
  • Prepared and delivered beverages, food, and pre-packaged meals for customers while developing and maintaining customer relationships.
  • Input data into spreadsheets and databases to update and maintain inventory stock and projections.

Education

Bachelor's Degree - Communications

University of North Carolina Chapel Hill
Chapel Hill, NC
05.2020

Bachelor's Degree - English

University of North Carolina Chapel Hill
Chapel Hill, NC
05.2020

Skills

  • Data Analysis
  • Visual Data Representation
  • Data Manipulation Tools
  • Microsoft Excel/Google Sheets
  • Analytical thinking
  • Verbal and written communication

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Ecommerce Data Analyst

Busiapp Corporation
01.2025 - Current

Ecommerce Content Specialist

Busiapp Corporation
02.2023 - 12.2024

Freelance Video Producer

Freelance
05.2020 - 01.2023

Prepared Foods Clerk

Weaver Street Market
05.2020 - 01.2023

Bachelor's Degree - English

University of North Carolina Chapel Hill

Bachelor's Degree - Communications

University of North Carolina Chapel Hill

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Kethan Fadale