Kethan Fadale
Raleigh
Summary
Detail-focused Data Analyst with knowledge in data manipulation, visualization, and analysis. Proven to understand project requirements and translate into actionable steps. Dedicated and hard-working with passion for data tools and reporting analyses.
Overview
5
5
years of professional experience
Work History
Ecommerce Data Analyst
Busiapp Corporation
Raleigh, NC
01.2025 - Current
- Utilized Amazon's reporting tools to optimize product listings and improve sales performance on Amazon's Seller Central platform.
- Created detailed reports on inventory turnover, stock-outs, and demand forecasting to streamline supply chain processes and prevent stock-outs or overstocking.
- Created various Excel and Google Sheets tools to assist with pulling and analyzing data for concise and simple use by team members and supervisors.
- Developed data-driven insights to optimize dynamic pricing models for Amazon's Buy Box performance for hundreds of products.
- Analyzed and optimized PPC campaigns, achieving measurable improvements in key KPIs, like ACoS, ROAS and conversion rates.
- Created dashboards through Excel, Google Sheets and PowerBI to monitor and track KPIs such as units sold, profit margins, growth percentages, and others.
Ecommerce Content Specialist
Busiapp Corporation
Raleigh, NC
02.2023 - 12.2024
- Strengthened Amazon listing content through proofreading, text and photo/video editing according to SEO and marketing best practice.
- Created, managed, and optimized PPC campaigns for products on Amazon, achieving measurable improvements in key KPIs, such as ACoS, ROAS and conversion rates.
- Worked in Amazon Seller Central to manage, oversee, and solve problems with inventory, listings, and seller compliance utilizing Excel and Google Sheets to track and resolve issues.
- Created, managed, and optimized content for product detail pages on Amazon, eBay, Walmart, and Shopify, according to SEO best practices.
- Created video and photo content for both in-house brands and 3rd party brands.
Freelance Video Producer
Freelance
Chapel Hill, NC
05.2020 - 01.2023
- Worked in a variety of roles performing freelance video capture and editing.
- Utilized Adobe After Effects and Adobe Premiere pro to perform post-production work such as video assembly, syncing footage, and project organization.
- Collaborated with clients to design and assemble concepts for video production.
- Managed and coordinated post-production video editing, motion graphics design, compositing, and quality assurance reviewing.
Prepared Foods Clerk
Weaver Street Market
Chapel Hill, NC
05.2020 - 01.2023
- Prepared and delivered beverages, food, and pre-packaged meals for customers while developing and maintaining customer relationships.
- Input data into spreadsheets and databases to update and maintain inventory stock and projections.
Education
Bachelor's Degree - Communications
University of North Carolina Chapel Hill
Chapel Hill, NC05.2020
Bachelor's Degree - English
University of North Carolina Chapel Hill
Chapel Hill, NC05.2020
Skills
- Data Analysis
- Visual Data Representation
- Data Manipulation Tools
- Microsoft Excel/Google Sheets
- Analytical thinking
- Verbal and written communication
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Ecommerce Data Analyst
Busiapp Corporation
01.2025 - Current
Ecommerce Content Specialist
Busiapp Corporation
02.2023 - 12.2024
Freelance Video Producer
Freelance
05.2020 - 01.2023
Prepared Foods Clerk
Weaver Street Market
05.2020 - 01.2023
Bachelor's Degree - English
University of North Carolina Chapel Hill
Bachelor's Degree - Communications
University of North Carolina Chapel Hill