Kerry Jones
Hampstead
Summary
Market Development and Medical Device Sales leader with a proven ability to drive therapy adoption, build key opinion leader (KOL) advocacy, and expand market share within complex surgical environments. Demonstrated success executing market development initiatives, launching new territories, and influencing clinical decision-making through education and value-based engagement. Track record of exceeding performance goals, including growing a territory from $0 to $293K in 6 months and achieving 551% quota attainment. Experienced in partnering cross-functionally with Sales, Marketing, Clinical, and R&D teams to develop and execute strategies that increase awareness, adoption, and utilization of innovative surgical technologies. Strong clinical foundation with the ability to align solutions to procedural needs, patient outcomes, and economic value—supporting the advancement of therapies toward standard-of-care adoption.
Overview
21
21
years of professional experience
Work History
Plastic Surgery Territory Manager
TELA Bio, Inc.
NC/VA
01.2026 - Current
- Execute market development initiatives to increase adoption of surgical technologies across plastic and reconstructive procedures
- Build and maintain KOL relationships within high-value accounts to drive advocacy and peer-to-peer influence
- Deliver clinical and procedural education to surgeons, aligning product value with patient outcomes and case selection
- Partner cross-functionally to support training, product launches, and market expansion strategies
Plastic Surgery Director – South/Mid Atlantic
TELA Bio, Inc.
04.2024 - 12.2025
- Led regional market development strategy, focusing on increasing therapy awareness and adoption within target accounts
- Developed relationships with key opinion leaders and academic stakeholders to expand influence and utilization
- Collaborated with Sales, Marketing, Clinical, and R&D teams to execute education and training initiatives
- Drove consistent revenue growth and quota attainment: Q1 2025: 115% ($1.3M) | Q2 2025: 108% ($1.39M) | Q3 2025: 101% ($1.46M) | Q4 2025: 121% ($2.22M)
Territory Manager – Eastern NC
TELA Bio, Inc.
NC
04.2023 - 04.2024
- Launched new territory, executing targeted market development strategy to achieve $293K in 6 months
- Exceeded quota: 147% (2023), 551% (Q1 2024)
- Identified and developed high-potential accounts, increasing product penetration and utilization
- Provided procedure-based clinical support, influencing surgeon adoption and appropriate use
Clinical Sales Representative
STRYKER ENDOSCOPY
Wilmington, NC
03.2018 - 03.2023
- Drove adoption of advanced surgical technology through clinical education, stakeholder engagement, and value-based selling
- Built strong surgeon and hospital relationships to support standardization and increased utilization
- Achieved/exceeded quota in 4 of 5 years; earned national performance recognition
- Awards: Homer Stryker Award (2022) – 185.5% PTQ, John Brown Award (2022) – 104.5% growth
Sales Representative
LINCARE HOLDINGS
Shallotte, NC
12.2016 - 02.2018
- Expanded market share through account development and provider engagement
- Educated physicians on clinical and economic benefits of therapy solutions
Surgical First Assistant
WILMINGTON PLASTIC SURGERY
Wilmington, NC
09.2005 - 09.2016
- Supported complex surgical procedures with deep understanding of clinical workflows and patient outcomes
- Educated patients and coordinated post-operative care
- Contributed to clinical product evaluations and data collection, supporting evidence-based decisions
Education
Bachelor of Science - Social Work
Niagara University
Associate of Science - Surgical Technology
Miller-Motte College
Skills
Market Development
Territory Expansion
Medical Device Sales
Strategic Account Management
Effective Business Planning
KOL engagement
Clinical Education
Product Launches
Strategic account management
Cross functional collaboration
Revenue growth
Market expansion
Timeline
Plastic Surgery Territory Manager
TELA Bio, Inc.
01.2026 - Current
Plastic Surgery Director – South/Mid Atlantic
TELA Bio, Inc.
04.2024 - 12.2025
Territory Manager – Eastern NC
TELA Bio, Inc.
04.2023 - 04.2024
Clinical Sales Representative
STRYKER ENDOSCOPY
03.2018 - 03.2023
Sales Representative
LINCARE HOLDINGS
12.2016 - 02.2018
Surgical First Assistant
WILMINGTON PLASTIC SURGERY
09.2005 - 09.2016
Bachelor of Science - Social Work
Niagara University
Associate of Science - Surgical Technology
Miller-Motte College