Kenyan Cooper
Greensboro,NC
Summary
Results-driven digital marketer with over 4 years of experience in creating and executing successful online marketing strategies. Proven track record of driving brand awareness, increasing lead generation, and optimizing digital campaigns for maximum ROI. Adept at utilizing various digital channels, including social media, email marketing, and SEO, to reach target audiences and achieve business objectives. Possesses strong analytical and data-driven decision-making skills. Additionally, holds a NASM Personal Training certificate, combining a passion for fitness with digital marketing expertise. Able to seamlessly integrate marketing skills with a fitness background to create compelling and effective campaigns in the health and wellness industry. Committed to staying abreast of industry trends and implementing innovative approaches to drive business growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Vice President
IStrategy Net
03.2020 - Current
- Collaborated with cross-functional teams to design user-friendly interfaces for web applications, improving overall user experience.
- Increased website traffic by implementing effective search engine optimization strategies.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
- Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
- Analyzed website data to identify areas of improvement, implementing changes that enhanced user experience.
- Launched influencer marketing partnerships, expanding brand reach and generating new leads.
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
- Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.
- Implemented A/B testing methodologies to optimize website elements and improve overall performance metrics.
- Enhanced mobile app user experience by streamlining navigation and improving functionality based on usability testing feedback.
- Built long-term relationships with key industry influencers through regular engagement on social media platforms.
- Created visually appealing reports detailing campaign successes which were used internally by various departments.
- Leveraged video content creation to increase brand visibility, creating YouTube channels that showcased company products/services effectively.
Skills
- Sales Expertise
- Sales Trends
- Sales Training
- Product Promotion
- Product and Service Sales
- B2B Sales and Customer Service
- Complex Problem-Solving
- Sales and Marketing
- Strength and Conditioning
- Client Engagement
- Personal Training Techniques
- Health and Wellness
Certification
- CPT - Certified Personal Trainer
Timeline
Vice President
IStrategy Net
03.2020 - Current
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