Summary
Work History
Education
Skills
Timeline
Certificates
Personal Development
Generic

Kelly Hinson

Mt Holly

Summary

Experience leading franchise local store marketing while managing office operations and staff to ensure efficient day-to-day execution. Background also includes payroll/benefits administration and invoice processing paired with performance analysis.

Work History

Director of Marketing & Insights

Stanton Enterprise
Belmont, NC
2016 - 2026
  • Lead franchise wide marketing, aligning local initiatives with national promotions to drive transactions and sales growth across restaurants.
  • Own the promotional calendar, ensuring campaigns are planned, communicated, and executed with clear timelines
  • Oversee marketing and office staff, setting priorities, and maintaining consistent administrative support for restaurant and leadership needs.
  • Build and deliver weekly/monthly business insights reporting covering KPIs such as sales, transactions, and food cost to identify store level opportunities and risks.
  • Serve as primary liaison with the CPA, coordinating reporting needs, documentation requests, and timelines to ensure accurate and timely financial communication.

Human Resource Manager

Stanton Enterprise
Belmont, NC
2012 - 2016
  • Manage end-to-end payroll processing for all locations, ensuring accurate hours, rates, deductions, and on-time pay.
  • Administer all compensation changes (pay increases, promotions, job changes) with proper approvals, documentation, and system updates.
  • Manage employee updates in the HR/payroll system, including new hires and onboarding, transfers, and terminations (final pay and required paperwork).
  • Oversee benefits administration, including insurance plan enrollments/changes/terminations and 401(k) eligibility, deductions, and vendor coordination.

Accounts Payable Clerk

Stanton Enterprise
Belmont, NC
2010 - 2012
  • Processed vendor invoices accurately and efficiently, ensuring timely payments.
  • Maintained organized records of financial transactions and vendor correspondence.
  • Assisted in reconciling account discrepancies to ensure accuracy in financial reporting.

Bank Teller

Citizens South Bank
Gastonia, NC
2006 - 2010
  • Processed customer transactions efficiently, ensuring accuracy and compliance with bank policies.
  • Assisted customers with account inquiries, providing timely and effective solutions.
  • Maintained cash drawer integrity through meticulous balancing and error-free handling.
  • Educated clients on banking products and services, enhancing overall customer experience.

Education

Accounting

Liberty University
Lynchburg, VA

Skills

  • Adaptability
  • Problem Solver
  • Takes Initiative
  • Critical Thinking
  • Strong Attention to Detail
  • Organizational skills
  • Office administration
  • Social Media Marketing

Timeline

Director of Marketing & Insights

Stanton Enterprise
2016 - 2026

Human Resource Manager

Stanton Enterprise
2012 - 2016

Accounts Payable Clerk

Stanton Enterprise
2010 - 2012

Bank Teller

Citizens South Bank
2006 - 2010

Accounting

Liberty University

Certificates

  • Leadership Transitions Class
  • Certified Organization Instructor

Personal Development

  • EntreLeadership Summit - October 2025

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