Kelly Woolard Goldschmidt
Raleigh
Summary
Strategic marketing expert with over 15 years of experience in digital marketing, advertising sales, and brand development.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Marketing Director
L & B Counseling
Raleigh
06.2020 - Current
- Led a comprehensive marketing strategy for a mental health practice, focusing on digital growth and community outreach.
- Created engaging content for social media platforms, email newsletters, and website updates.
- Utilized AI tools to generate content ideas and to write optimized web copy.
- Implemented SEO strategies to boost organic search rankings, resulting in a 35% increase in website traffic.
- Maintained and updated the company website using WordPress and Wix platforms.
- Developed professional, branded Canva presentations for internal and external communications.
- Built strategic partnerships with school counselors, referring physicians, and fellow mental health professionals.
Owner & Marketing Consultant
Socialite Marketing & Consulting, LLC
08.2020 - 09.2023
- Established and managed a marketing consultancy focused on clinicians and private practices.
- Promoted client growth through targeted social media marketing and SEO-optimized blogging.
- Advised clients on digital branding and implemented website content strategies that improved client acquisition.
- Managed client relationships to ensure satisfaction and retention.
- Conducted market research to identify emerging trends and opportunities.
Account Executive - Advertising Sales
AT&T Advertising Solutions
01.2004 - 01.2009
- Sold advertising products including Google AdWords, YellowPages.com ads, and The Real Yellow Pages print ads.
- Consulted with businesses to create effective ad campaigns and websites that boosted online traffic and customer calls.
- Awarded President's Club honors for two consecutive years by exceeding 130% of sales goals.
- Maintained and nurtured long-term client relationships, aligning advertising strategy with client goals over multiple years.
Education
Bachelor of Science - Business Administration, Marketing
Appalachian State University
Boone, NCSkills
- AI-assisted content creation and coding
- Social media strategy and scheduling
- Blog and web copywriting
- WordPress and Wix website management
- Canva design and presentation creation
- Email marketing campaigns (Mailchimp)
- Google AdWords
- Data analytics and A/B testing
- Strategic partnerships and client relations
Certification
- Social Media Strategy – Stanford College with Jason McDonald (Online Certification)
- StoryBrand Certification, led by Donald Miller
Affiliations
- Head of Philanthropy, Young Men’s Service League (Present) – Coordinate service initiatives and volunteer opportunities
- Social Media Coordinator, Sanderson High School Athletic Club (Present) – Create and manage content and promote athletic events
References
References available upon request.
Timeline
Owner & Marketing Consultant
Socialite Marketing & Consulting, LLC
08.2020 - 09.2023
Marketing Director
L & B Counseling
06.2020 - Current
Account Executive - Advertising Sales
AT&T Advertising Solutions
01.2004 - 01.2009
Bachelor of Science - Business Administration, Marketing
Appalachian State University