Katie Ridge
Whittier
Summary
Results-driven marketing and customer experience professional with expertise in hospitality and outdoor recreation. Developed engaging content and maintained brand consistency across multiple campground locations. Supported reservation workflows and enhanced guest communication through team collaboration, fostering memorable experiences and strengthening brand loyalty.
Overview
7
7
years of professional experience
Work History
Marketing Associate and Camper Care Lead
Spacious Skies Campgrounds
01.2025 - Current
- As a Marketing Associate for Spacious Skies Campgrounds, I oversee social media operations for 15 campground locations spanning Maine to Georgia, ensuring cohesive brand presence. I develop and execute content strategies that increased engagement and audience interaction across platforms. I manage high-volume inbound communication, responding to comments and messages to enhance guest experience and brand reputation. I customize content by location to highlight unique amenities, events, and regional appeal, and leverage performance insights to refine content strategy and improve reach and engagement.
- Conducted market research to identify customer preferences and trends, informing targeted marketing strategies.
- Collaborated with team members to create promotional materials for events, enhancing visibility and attendance.
Camper Care Lead
Spacious Skies Campgrounds
02.2024 - 01.2025
- Managed high volume of calls and emails from 8 states, ensuring timely responses to camper inquiries.
- Developed targeted outreach strategies to generate reservation leads, increasing engagement with potential campers.
- Engaged proactively with customers to enhance their camping experience and foster loyalty.
- Acted as a liaison by providing product and service information, answering questions, and resolving problems for camping guests.
- Build trust and relationships with campers through open communication.
- Provide accurate information using appropriate tools and methods.
- Meet team sales and call handling targets.
- Resolve complaints promptly, offering solutions and follow-ups.
Camper Care Representative
Spacious Skies Campgrounds
02.2024 - 06.2024
- Facilitated guest reservations and inquiries at Spacious Skies Campgrounds.
- Managed check-in and check-out processes for campground visitors, ensuring seamless transitions.
- Resolved guest concerns with timely solutions, improving overall satisfaction.
- Guided guests from trip planning through real-time assistance to enhance overall experience.
Store Manager
Yosemite Lakes General Store- Thousand Trails Campgrounds
01.2022 - 01.2023
- Oversaw operations of high-volume campground general store near Yosemite National Park, contributing to annual revenue of $4 million.
- Drove profit growth significantly above historical averages through strategic management and improved operational efficiency.
- Managed financial responsibilities, ensuring accuracy in daily banking transactions and maintaining departmental accounting records to support operational integrity.
- Facilitated human resources tasks by scheduling a diverse team and leading onboarding process for new hires, providing essential administrative and technical support.
Operations and Customer Service Lead
REI Cooperative
01.2019 - 01.2022
- Scheduled shifts for team of 50+ employees to ensure adequate coverage.
- Facilitated employee onboarding process to integrate new hires into company culture.
- Delivered administrative, operational, and IT troubleshooting support to resolve issues promptly.
- Coordinated warehouse and operations supply ordering to maintain inventory levels.
- Executed daily banking and departmental accounting tasks to ensure accurate financial tracking.
Education
BS - Business Administration & Data Analysis Marketing and Digital Advertising
Liberty University
08-2026
Skills
- Content Marketing
- Content creation
- Market Research
- Customer Relationship Building
- Process Improvement
- Microsoft Applications
- Computer Literacy
- Attention to Detail
- Team collaboration
- Customer Service
- Interpersonal Communication
- Team collaboration
Timeline
Marketing Associate and Camper Care Lead
Spacious Skies Campgrounds
01.2025 - Current
Camper Care Representative
Spacious Skies Campgrounds
02.2024 - 06.2024
Camper Care Lead
Spacious Skies Campgrounds
02.2024 - 01.2025
Store Manager
Yosemite Lakes General Store- Thousand Trails Campgrounds
01.2022 - 01.2023
Operations and Customer Service Lead
REI Cooperative
01.2019 - 01.2022
BS - Business Administration & Data Analysis Marketing and Digital Advertising
Liberty University