KATIE GROSS
Carolina Beach
Summary
Tech-focused commercial executive who scales subscription & data-platform businesses from <$15 M to >$80 M ARR. Has led national and global go-to-market teams of 150+, and delivers top-quartile retention and profitability.
Deep record building repeatable sales motions, rigorous revenue operations, and next-generation leaders who consistently outperform.
Thrive in PE/VC-backed, hyper-growth environments—most recently as President of Suzy, the insights-SaaS scale-up now serving 400+ enterprise customers across 22 industries.
Serving on two Industry Boards
Overview
15
15
years of professional experience
Work History
President
SUZY
01.2024 - Current
- Company Overview: Real-time consumer-insights SaaS (400+ enterprise logos; $73 M ARR).
- Own company-wide revenue, delivery and customer functions; member of the Board’s Strategy & Compensation Committees.
- Grew ARR from $15 M to $73 M ARR over 5 years, growing headcount from 25 – 120 while maintaining a strong culture of accountability
- Re-architected revenue pods twice over 5 years to meet the growth of the business, headcount and shift in ICP segments; boosting new logo acquisition as well as improving GRR and NRR to elite SaaS levels.
- Built, hired and commercialized our Center of Excellence Service division to meet our customer growing support needs, while maintaining efficiencies and margin.
- Personally built and trained multiple custom GPTs to solve the challenges of operations, customer case study development, scalable personalized outreach
- Built a scalable revenue forecasting engine leveraging a string data driven approach through Salesforce, PowerBI and Kluster Saas Metrics tools.
Chief Customer Officer
SUZY
01.2020 - 01.2024
SVP, Sales & Customer Success – Americas
CINT GROUP AB (publ)
01.2017 - 01.2020
- Company Overview: Programmatic research-sampling platform. (NASDAQ Stockholm: CINT)
- Joined shortly after PE investment to scale revenues of 45-person GTM org across US, Canada & LATAM—ownership of revenue scaling from $20M annualized bookings to over $100M with full customer lifecycle ownership while adding no additional headcount
- Developed and rolled out multiple training programs for both project based and enterprise wide agreements servicing both tech enabled SaaS clients via API license roles as well as traditional established global market research agencies via project selling, working closely with legal teams to develop enterprise-grade SLAs
- Led commercial side integration of the P2Sample acquisition, working closely with EVP and CRO to align on global commercial and key account team structures and global key account strategies
Senior Vice President, Sales and Customer Success
STYLUS
01.2016 - 01.2017
- Company Overview: Global trends-intelligence agency that deciphers emerging consumer shifts across industries to fuel confident decision-making and innovation for forward-looking brands
- Led the North America office with over $8M in ARR and a 90% + GRR.
- Instituted new metrics driven leadership that was adopted globally to bring forth a culture of accountability and data driven decision making.
- Creating closer working relationships between sales and customer success in order to increase multi year renewals and account wide expansion
Vice President, Strategic & Key Accounts
TOLUNA
01.2013 - 01.2016
- Company Overview: Global consumer-intelligence company that delivers on-demand, real-time market insights via automated SaaS and online global panels.
- Ran $52 M revenue line—largest in company—posting 10% growth in flat market through “hunter-farmer” realignment and process redesign with global Ops.
Vice President, Beauty & Personal Care
MINTEL
01.2011 - 01.2013
- Company Overview: Global market-intelligence company that blends rich consumer data with expert analysis to forecast emerging trends and empower brands to make confident decisions
- Achieved 93% retention / 13% price lift; launched BPC vertical and recruited 8-person GTM team.
- Early Career in UK: Group Account Director – Toluna, London
- Account Director – Mintel, London
- Marketing Exec – Avilton Foods, Exeter
Education
B.Sc. - Psychology with Criminal Justice (Hons)
University of Plymouth
07-2001
Skills
- Organizational leadership
- Strategic planning
- Data-driven decision making
- Pricing strategy
- Product positioning
- Customer segmentation
- Sales coaching
- Revenue optimization
Websites
- https://www.linkedin.com/in/katie-gross-6148643
- • Named Top 50 Women in Software 2024: https://www.thesoftwarereport.com/the-top-50-women-leaders-in
- • Named Most Important Marketing Tech Exec 2021 https://www.businessinsider.com/the-most-important-m
- • Named Top Women in SaaS 2023 https://www.thesoftwarereport.com/the-top-50-women-leaders-in-saas-of
Affiliations
- Women in Research (WIRe) – WIReexec member; mentor for emerging female GTM leaders.
- Board Member – Market Research Institute International 2024 - Present
- Board Member – Insights Association 2024 - Present
- Named Top 50 Women in Software 2024: https://www.thesoftwareport.com/the-top-50-women-leaders-in-software-of-2024/
- Named Top Women in SaaS 2023 https://www.thesoftwareport.com/the-top-50-women-leaders-in-saas-of-2023/
- Named Most Important Marketing Tech Exec 2021 https://www.businessinsider.com/the-most-important-marketing-tech-executives-of-2021-2021-8#katie-gross-chief-customer-officer-suzy-9
CORE COMPETENCIES
- Enterprise & Mid-Market GTM | ARR / NRR Growth Strategies
- Sales Operations & Enablement | Global Team Building & Enablement
- Data-Driven Pricing & Packaging | Customer Success & Expansion Playbooks
- M&A Integration & Product Commercialization | Board & Investor Reporting | Incorporated AI into teams daily operations | Board Member of two industry associations
Timeline
President
SUZY
01.2024 - Current
Chief Customer Officer
SUZY
01.2020 - 01.2024
SVP, Sales & Customer Success – Americas
CINT GROUP AB (publ)
01.2017 - 01.2020
Senior Vice President, Sales and Customer Success
STYLUS
01.2016 - 01.2017
Vice President, Strategic & Key Accounts
TOLUNA
01.2013 - 01.2016
Vice President, Beauty & Personal Care
MINTEL
01.2011 - 01.2013
B.Sc. - Psychology with Criminal Justice (Hons)
University of Plymouth
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