Kati Hollifield
Charlotte,NC
Summary
Experienced Learning Experience Designer leveraging 10 years of instructional design experience with a proven track record of designing and developing engaging, results-driven digital learning solutions. Brings a unique blend of creativity, strategic thinking, and operational insight, with a foundation in instructional design, graphic design, and sales and marketing. Portfolio includes onboarding, compliance, leadership development, professional skills, and wellness programs delivered to global audiences, including senior leaders. Skilled in collaborating with Subject Matter Experts to deliver learner-centered experiences that balance creativity, accessibility, and measurable impact. Hands-on expertise in leveraging AI and generative tools (e.g., ChatGPT, Synthesia, Microsoft Copilot) to streamline content creation and scale learning delivery.
Overview
12
12
years of professional experience
Work History
Learning Experience Designer
Hemsley Fraser
07.2021 - Current
- Designed and delivered professional development programs for 10+ Fortune 100 clients
- Partnered with stakeholders to develop strategic learning roadmaps aligned to business outcomes, supporting performance development and continuous learning cultures
- Authored and produced client-facing collateral—course catalogs, communications, eLearning modules, slide decks, and workbooks, ensuring brand and pedagogical consistency
- Developed and launched adaptive learning pathways, analyzing participant data to personalize content and boost knowledge retention
- Wrote and edited voiceover scripts and microcopy for eLearning modules, aligning tone and structure with learner needs and brand voice
- Created end-to-end learning solutions across the employee lifecycle, from onboarding and compliance to leadership and performance enablement
- Collaborated with leadership, product marketing, and program managers to translate business goals into measurable learning plans, integrating feedback loops and KPI dashboards
- Integrated generative AI (ChatGPT, DALL-E, Synthesia) into storyboard creation—drafting scripts, scenario branches, and custom assets, cutting development time by 30%
- Built AI-driven solutions (adaptive quizzes, chat-based simulations) to elevate engagement and accessibility, earning recognition for innovation at the annual client summit
- Collaborated with SMEs to design scalable microlearning using AI avatars and TTS tools, and rolled out modules that reached 5,000+ employees worldwide
Leadership Development Program Manager
Bravanti
10.2015 - 07.2021
- Successfully managed a client portfolio with an annual revenue of $5 million
- Curated and designed leadership development programs for high-potential leaders for large organizations and nonprofits
- Developed internal marketing assets (email campaigns, one-pagers, promotional visuals) to boost engagement with learning programs
- Responsible for the creation of program content, graphic design, copy editing, and distribution of all program materials such as timelines, workbooks, PowerPoints, prework, program evaluations, and all communications
- Assisted clients in building a pipeline of leadership-ready individuals with a focus on women leaders and underrepresented groups
- Maintained expert knowledge of technology and provided remote support to facilitators and clients
- Coordinated with program facilitators to ensure all outcomes and goals were achieved
- Moderated and co-facilitated webinars for 500+ participants
- Measured and evaluated post-program data of all programs and workshops to ensure the success of target goals and develop strategies for continuous improvement
Customer Experience Supervisor
Zep Inc.
01.2014 - 01.2015
- Led a team of Customer Service Representatives in all aspects of daily operations including order entry, order control, logistics, and problem resolution
- Motivated team members to consistently meet established KPIs
- Established SOPs to optimize value while minimizing spending
- Served as the primary liaison between Sales Representatives and Production to communicate new product introductions, promotional campaigns, and product availability
Education
Learning Engineer Certification -
Area9 U
Copenhagen, Denmark02.2022
Bachelor of Science - Communication
Kennesaw State University
Kennesaw, GA05.2010
Skills
- AI-enhanced instructional design
- Generative AI tools (ChatGPT, DALL-E, Synthesia, etc)
- Learning design automation using AI
- Adaptive learning strategies
- Adobe Captivate
- Articulate Rise & Storyline
- Adobe Creative Suite
- Instructional design methodologies (ADDIE, SAM, agile)
- Organizational development & change enablement
- ELearning design & development
- Scenario-based learning & gamification
- Graphic design & visual storytelling
- Accessibility (WCAG, Section 508) & inclusive design
- E-learning design
- Adaptive learning
- Collaborative Problem-solving
- Performance consulting
Timeline
Learning Experience Designer
Hemsley Fraser
07.2021 - Current
Leadership Development Program Manager
Bravanti
10.2015 - 07.2021
Customer Experience Supervisor
Zep Inc.
01.2014 - 01.2015
Learning Engineer Certification -
Area9 U
Bachelor of Science - Communication
Kennesaw State University
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