Katy Anderka

Company Overview: Director of Marketing for a start up product development company

• Created brand and messaging from the ground up
• Design and Launch of company website
• Launch of all social media platforms and customer acquisition avenues
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content with strong and compelling storytelling.
• Leveraged current success to acquire new clients
• Created and managed social media campaigns to increase brand engagement. Increased audience by 1600% in one year.

Company Overview: Marketing and Business Operations Manager for commercial division of Real Estate company.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs through social media, blog writing, video production, and website content
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Listing and advertising of all properties online, print, and signage
• Create and maintain branding of franchise, coordinating with international parent company
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within CRE.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Company Overview: Assistant to Portfolio Management Team, Marketing Department, and Operations and Trading Director

• Participate in key marketing activities including brand management, formatting and editing written and video commentary, email campaigns, and social media submissions
• Maintain customer communications through weekly blog and monthly newsletter highlighting key performance, general financial commentary, and upcoming goals of Portfolio Management Team
• Manage portfolio of online platforms in coordination with the Director of Operations and Trading including Salesforce, Charles Schwab Advisor Center, Assetmark, and other TAMP platforms
• Worked with programmer to build company website and improved SEO and audience
• Creative content writing on various topics outside of previously known disciplines
• Oversaw the preparations for a completely remote business structure and coordination for the eventual return during and post Covid restrictions as operations assistant