Kate Willett

• Cultivated relationships with ABC Boards, including 430+ stores, and on-premise accounts to drive sales growth and customer loyalty. Capitalized on client relationships through product presentations and effective follow-ups. Created and built display items and various POS on site.
• Collaborated with marketing team to identify opportunities to implement promotional strategies and enhance brand visibility and sales for key accounts.
• Led training sessions for sales representatives on product knowledge and effective selling techniques. Additionally led sessions for on-premise staff to improve sales and brand growth.
• Individually and coordinated with team to execute promotional events and campaigns across the state. Individually curated custom menus, features, and events for accounts.
• Leveraged CRM software to track leads, streamline communication, and enhance customer engagement efforts. Used sales performance metrics to evaluate effectiveness of strategies and adjust accordingly. Within first year, became second leading state in the nation in shipments and depletions.

• Trained, mentored, and supervised employees in sales and performing services for customers. Instruct associates in general training such as proper customer service, alcohol serving legalities, new product knowledge, company policies, etc.
• Resolved customer inquires and complaints promptly, enhancing overall guest satisfaction experience.
• Evaluate sales percentages, goals, and personnel throughout the week, to optimize resources and roles in the store by day to ensure the best quality of consumer experiences.
• Constructing and organizing shelves, displays, and liquor bays around the store to better showcase incoming products and maximize sales and profitability.
• Managed daily operations efficiently, including opening and closing procedures, cash handling, and scheduling. Detail activities, goals, and store functions to upper management and regional supervisors in daily emails and quarterly updates.

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• Professionally curated custom hemp edibles, concentrates, and various products for over 7 locations and wholesalers nationally. Developed and implemented innovative policies to enhance organizational efficiency, leading to a 225.5% increase in revenue.
• Design advertising and marketing tools, such as logos, labels, and packaging for every product produced; including safety/dosage warnings, legal requirements, production times, nutritional charts, etc.
• Spearhead a team of 7 sales representatives. Led cross-functional teams to align strategic goals for the region and operational execution.
• Monitor compliance with health and fire regulations regarding food preparation, quality control, and building maintenance within hemp facility.
• Develop and implement policies and training programs to enhance sales efficiency and updates regarding new legalizations and market research. Individually approached businesses myself when possible, and personally secured over 50k in sales.

• Top salesperson nationwide and top earning store throughout tenure with company. Represent the store and network at Chamber of Commerce events.
• Direct team in daily operations, such as sales, performing and reconciling services for customers, and curated training programs with extensive cannabinoid research and safety/quality standards.
• Implemented inventory management strategies to optimize stock levels, maximize profitability, and emphasize new incoming products
• Hired and trained staff at 4 surrounding locations. Developed employee schedules and conducted regular performance reviews and individual training for continuous improvement.
• Regularly discuss with upper management and store owners to develop methods and procedures to increase sales, expand markets, and promote business.

• Began as a front desk receptionist, handing cash, checking ID's and making sure children get home safely. I was promoted less than a year later and along with teaching duties, continued to drive children in 16-passenger vans for fields trips and daily rides home and ensure their safety
• Organize and lead activities designed to promote physical, mental and social development, such as games, arts and crafts, music, storytelling, and field trips.
• Teach basic skills such as color, shape, number and letter recognition, personal hygiene, and social skills.
• Observe and evaluate children's performance, behavior, social development, and physical health.
• Serve meals and snacks in accordance with nutritional guidelines.
• Arrange indoor and outdoor space to facilitate creative play, motor-skill activities, and safety.
• Attend meetings, educational events, and teacher training workshops to maintain and improve professional competence.