Kassie Gram
Charlotte
Summary
Senior executive with a foundation in management consulting and over a decade of experience guiding organizations through periods of growth, complexity, and change. Known for staying effective under pressure, facilitating high-stakes conversations across technical and executive audiences, and turning complex data into clear decisions that teams can act on. My work sits at the intersection of strategy, operations, and leadership—building structures that scale, aligning people and priorities, and ensuring growth is both intentional and sustainable.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Vice President, Business Development
Public Knowledge
11.2021 - Current
- Serve as a core member of the firm’s executive leadership team, drawing on my consulting background to help align strategy, structure, and execution during a period of sustained growth.
- Partner with the executive team and Board to drive company-wide transformation initiatives focused on scalability, long-term sustainability, and organizational clarity.
- Increased the sales team from one sales person to seven in one year to support growth initiatives
- Increase net new revenue by 14% despite the federal and state funding uncertainty over the past two years.
- Lead the firm through one merger and three acquisitions over the past five years, including identifying acquisition targets, evaluating strategic fit, conducting due diligence, and overseeing post-close integration of teams, systems, and processes.
- Own executive- and board-level performance reporting, consolidating sales, marketing, proposal, and financial data into KPI dashboards, and decision-ready presentations used for governance and risk management.
- Regularly present firm financial health and forward-looking projections to the Board, connecting pipeline strength, operational capacity, and market opportunity to realistic revenue forecasts, and growth scenarios.
- Since implementing the KPI in 2023, we have maintained a consistent pipeline of 155% of capacity.
- Act as a trusted advisor to Board members by translating complex data into concise narratives that support confident decisions around growth investments, capital allocation, and organizational priorities.
- Built and scaled the sales organization to support consistent, repeatable growth.
- Established the firm’s first scalable sales structure, including role clarity, performance expectations, and operating rhythms aligned to long-term growth goals.
- Non-RFP win-rate is up 5% to 98%.
- Designed and launched enterprise onboarding, training, and leadership development programs to accelerate ramp time and reinforce a consultative, values-driven sales culture.
- Implemented the CRM infrastructure and executive dashboards that provided real-time visibility into pipeline health, forecast accuracy, and individual and team performance.
- Standardized sales and operational SOPs, reducing reliance on tribal knowledge while improving consistency, quality, and risk management across the organization.
- Redefining how the firm goes to market as it scaled.
- Worked closely with Marketing leadership to better align brand identity, messaging, and field marketing efforts with sales strategy and client expectations.
- Currently leading development of a new website and refreshed trade show strategy, creating a more intentional marketing funnel that increased prospect engagement and sales readiness.
- Phase I for our alignment efforts increased MQL conversion by 183%.
- Built and executed a data-driven go-to-market strategy by recruiting analytics resources and implementing vertical targeting for government agencies based on funding availability and market signals.
- Helped prioritize high-value growth segments to ensure marketing and sales resources were deployed where the firm could win and scale most effectively.
- Transformed proposal development from a distributed, ad-hoc effort into a disciplined enterprise capability.
- Centralized proposal development into a formal Proposal Center of Excellence, allowing delivery teams to stay focused on client work while improving proposal quality and consistency.
- Established a unified proposal team and standardized production models for RFP responses, improving efficiency and scalability across the firm.
- Introduced structured Go/No-Go criteria and stronger executive oversight, leading to higher-quality submissions and improved win rates.
- Win Rate for competitive RFPs is up 3% to 32% with a 10% increase in volume.
Vice President, Health & Medicaid Services
Public Knowledge
08.2020 - 11.2021
- Led business development and relationship strategy for the Health and Medicaid Services vertical, managing a portfolio representing approximately 56% of total firm revenue.
- Developed data-driven decision frameworks for senior leadership by combining internal sales performance data with regulatory and funding opportunity analysis.
- Built strong cross-functional partnerships with sales and delivery leaders across verticals to improve service delivery, expand account penetration, and support growth.
- Introduced a structured project management framework for the Marketing team, improving delivery timelines and consistency of marketing outputs.
Management Consultant
Public Knowledge
06.2011 - 08.2020
- Advised public-sector and mission-driven organizations on strategy, organizational change, and technology-enabled transformation.
- Led complex client engagements requiring executive facilitation, stakeholder alignment, and practical implementation planning.
Software Delivery Manager (Professional Services)
Reed Group
Westminster
11.2009 - 06.2011
Development Manager
Davis Phinney Foundation
Boulder
05.2008 - 06.2009
Regulatory Compliance Manager
Hart InterCivic
Lafayette
05.2006 - 05.2008
Education
Bachelor of Arts - Organizational Communication
University of Colorado
BoulderSkills
- Problem solving
- Relationship building
- Strategic planning
- Process improvement
- Team leadership
- Executive communication
- Organizational realignment
Certification
• Organizational Change Management Certification – Prosci®
• Certified Meeting Facilitator – Institute of Cultural Affairs (ICA)
• Project Management Professional (PMP) – Project Management Institute
• Certified Meeting Facilitator – Institute of Cultural Affairs (ICA)
• Project Management Professional (PMP) – Project Management Institute
Timeline
Senior Vice President, Business Development
Public Knowledge
11.2021 - Current
Vice President, Health & Medicaid Services
Public Knowledge
08.2020 - 11.2021
Management Consultant
Public Knowledge
06.2011 - 08.2020
Software Delivery Manager (Professional Services)
Reed Group
11.2009 - 06.2011
Development Manager
Davis Phinney Foundation
05.2008 - 06.2009
Regulatory Compliance Manager
Hart InterCivic
05.2006 - 05.2008
Bachelor of Arts - Organizational Communication
University of Colorado