Kandiis Terry
Winston-Salem
Summary
Highly skilled and educated business sales leader seeking an opportunity to grow your business.
Results-driven Customer Development Manager with expert knowledge of apparel industry sales, customer engagement and growth strategies. Reliable in achieving remarkable business results across channels and teams. Focused on continuous growth and sustained profitability.
Overview
9
9
years of professional experience
Work History
Customer Development Manager
Hanesbrands, Inc.
01.2020 - 09.2024
- Company Overview: Sports Specialty and Major Retail Accts.
- Account Management: Managed and expanded multiple high-profile retail accounts (Urban Outfitters, Foot Locker, Champs, Nordstrom, Finish Line, JD Sports, Kith, Revolve, Supreme, etc.), increasing revenue by 25% year-over-year through strategic brand positioning and account-specific marketing initiatives. Developed brand strategies and oversaw full project lifecycles. Delivered on-time execution within tight deadlines. Responsible for the day-to-day customer relationship and was the primary contact for customer buyers.
- Promotional Planning: Developed and executed annual trade plans, coordinating marketing, promotional materials, and merchandising strategies, resulting in a 15% increase in same-store sales across top accounts.
- Sales Presentations & Negotiations: Delivered two impactful sales presentations annually and negotiated long-term contracts with key retail partners, ensuring alignment with business objectives and resulting in increased product placement across 200+ store locations.
- Cross-Functional Collaboration: Partnered with marketing, product development, and supply chain teams, improving project execution timelines by 20% and enhancing product assortment alignment with customer demand.
- Data Analysis & Reporting: Leveraged Excel and SAP to analyze sales data, market trends, and customer insights. Delivered weekly performance reports that contributed to a 10% quarterly growth by refining strategies and optimizing inventory levels based on actionable insights.
- Sports Specialty and Major Retail Accts.
- Created customized presentations for customers to explain product features and benefits.
- Developed strategies for improving overall customer experience across multiple channels.
- Monitored competitor activities and adjusted strategies accordingly.
- Negotiated contracts with vendors for goods or services needed by the company.
- Participated in industry trade shows, conventions and exhibitions in order to strengthen brand presence.
- Conducted market research to identify new opportunities for product development.
- Built relationships with key stakeholders within the organization in order to better understand their needs.
- Managed budget allocated for customer development initiatives.
- Collaborated with marketing team to develop promotional campaigns that increase brand awareness among target audiences.
- Analyzed sales data from various sources in order to identify opportunities for growth.
- Conducted market research to gain insights into customer preferences and buying behaviors.
- Maintained up-to-date records of all client interactions including emails, phone calls and meetings.
- Monitored competitor activities in order to stay ahead of competition.
- Tracked category and new item performance to help drive alignment between internal and external teams.
- Participated in annual planning processes by leveraging data analytics from previous year to improve future strategies.
- Created and delivered go-to-market strategies to achieve division goals for volume, growth and profit.
- Led creation, communication and dissemination of highly successful selling materials.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Coached, developed and motivated team to achieve revenue goals.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Sr. Customer Development Analyst
Hanesbrands, Inc.
01.2018 - 01.2020
- Company Overview: Urban Outfitters, Foot Inc.
- Process Optimization: Automated data analysis processes with, reducing report preparation time and enabling faster decision-making.
- Sales Performance: Analyzed and tracked sales metrics (sell-through, AUR, gross margin) to identify trends, evaluate inventory positions, and mitigate risks.
- Collaborative Strategy Development: Partnered with marketing, supply chain and merchandising teams to develop and implement strategies that contributed to a 5% increase in revenue for key accounts.
- Urban Outfitters, Foot Inc.
Customer Development Analyst II
Hanesbrands, Inc.
05.2015 - 01.2018
- Company Overview: Walmart
- Sales Reporting & Forecasting: Analyzed sales data via Retail Link, creating accurate sales forecasts and reports that informed strategic inventory decisions.
- Customer Engagement: Fostered strong relationships with the Walmart buying team, presenting monthly data-driven insights business updates that resulted in a 20% increase in sales.
- Walmart
Education
MBA -
Strayer University
06.2017
BA - Exercise & Sports Science
University of North Carolina at Chapel Hill
Chapel Hill05.2009
Skills
- Project Management
- Data Analysis
- Account Management
- Strategic Planning
- Sales Planning & Analysis
- Retail Math
- Contract Management
- Microsoft Office (Excel Expert)
- Retail Link
- SAP
- Strong Communication (Written & Verbal)
- Cross-Functional Leadership
- Problem Solving
- Collaborative Teamwork
- Time Management
- Critical Thinking
- Google Suite
- Dept Store experience
- Drop ship
- Retail Planning
- Forecasting
- Sales forecasting
- Data analysis
- Promotional planning
- Cross-functional collaboration
- Contract negotiation
- Market research
- Customer relationship management
- Project management
- Inventory optimization
- Sales presentations
- Performance tracking
- Team leadership
- Brand strategy
- Customer engagement
- Data-driven decision making
- Industry expertise
- CRM proficiency
- Customer segmentation
- Service-driven sales
- Team motivation
- Customer complaint resolution
- Interpersonal skills
- Market intelligence
- Sales quota management
- Team collaboration
- Goal setting
- Sales projections
- Multitasking capacity
- Task prioritization
- Business needs assessment
- Document management
- Sales process optimization
- Analytical problem solver
- Self motivation
- Budget management
- Market trend analysis
- Performance analysis
- Adaptability
- New hire onboarding
- Data analytics
- Database management
- CRM software usage
- Competitive analysis
- Strategic account development
- Sales processes
- Sales strategy
- Business analytics
- Business development
- Customer trend analysis
- Pricing strategy
- Budgeting and expenditures
- Teamwork
- Vendor management
- Professional demeanor
References
- Daphne Crenshaw, Sr. Account Manager, Hanesbrands. Inc, 336-408-9469
- Lutz Sternberger, VP of Sales, FILA, 203-833-3563
- Scott Utech, VP of Sales, Columbia Sports, 704-996-5198
- Anthony Blue, Sr. Manager of Sales, Hanesbrands. Inc, 917-858-9741
Timeline
Customer Development Manager
Hanesbrands, Inc.
01.2020 - 09.2024
Sr. Customer Development Analyst
Hanesbrands, Inc.
01.2018 - 01.2020
Customer Development Analyst II
Hanesbrands, Inc.
05.2015 - 01.2018
MBA -
Strayer University
BA - Exercise & Sports Science
University of North Carolina at Chapel Hill