KALEEN COOPER MBA, MA

A Dynamic, global-minded and results-driven marketer, business developer and strategic planner with over 30+ years of leadership and entrepreneurial experience in devising and implementing innovative strategies to help organizations achieve goals that enhance business performance. A keen ability to embed routines within strategic planning that set up organizations to measure success through KPI's. Adept at implementing experience that center on best practices in organizational change while collaborating with cross-functional teams. Proven track record with experience of driving conversations that achieve alignment to specific decisions among executive and non-executive teams. A strong ability to collect and analyze data, while being able to effectively communicate data for stakeholder success. Skilled in navigating complex regulatory environments while leveraging cultural and community insights to help organizations achieve business objectives. Seeking to leverage expertise in strategic planning and business development to support innovative solutions and drive success for a forward-thinking organization.

• Analytical

Market Analysis: Ability to conduct thorough market research and analysis to identify trends, opportunities, and threats.
Data Interpretation: Skilled in interpreting complex data sets to make informed strategic decisions.
SWOT Analysis: Proficient in assessing strengths, weaknesses, opportunities, and threats to guide strategic initiatives.

• Project Management

Goal Setting: Expertise in setting clear, measurable, and achievable goals aligned with organizational objectives.
Resource Allocation: Skilled in efficiently allocating resources, including personnel, budget, and time, to maximize project success.
Timeline Development: Experience in creating detailed timelines and ensuring projects stay on schedule.

• Leadership and Management

Team Leadership: Over 30+ years of experience in leading teams to achieve strategic objectives and drive organizational growth.
Change Management: Proficient in managing change and guiding organizations through transitions and transformations.
Mentoring and Coaching: Ability to mentor and develop team members to enhance their strategic planning skills.

• Digital Marketing Skills

Developed and implemented successful SEO strategies, resulting in a 50% increase in sales, website traffic, social media engagement and overall brand awareness of over 300 clients over a 5 year timeframe.
Managed social media campaigns across multiple platforms including Facebook, Instagram, and Twitter, increasing engagement by 40%. Increased overall client base for all clients by 50% over a 6-month period.

• Project Management Skill

Led cross-functional teams in the successful execution of product launches, consistently meeting deadlines and budget constraints. Utilized project management software such as Go High Level and Salesforce to streamline workflows and improve team collaboration.

• Communication Skills

Conducted hundreds of online and in-person presentations, workshops and focus groups to diverse audiences, enhancing understanding and adoption of new marketing tools. Authored content for blogs, newsletters, and press releases, contributing to a 50% increase in readership and brand awareness of strategic marketing goals.

• Strategic Partnerships

Developed and maintained over 200+ strategic partnerships with clients from different industries, including community based organization, digital marketing executives, Field marketing organizations, real estate investors, realtors, mortgage brokers, mobile app developers, accountants, lawyers, governmental officials, foreign language consultants, foreign/domestic estates and trusts, religious organizations and more, resulting in a 50% increase in collaborative projects.
Negotiated and closed deals with national and international partners, contributing to an overall of $200M in revenue and sales.
Established and maintained strategic partnerships with key industry players, driving domestic and international revenue growth of $5M-10M annually over a 30 year timeframe.
Negotiated joint ventures and alliances that expanded market reach and increased profitability of small business entrepreneurs.

• Sales and Revenue Growth

Designed and executed sales strategies that led to a 600% increase in annual sales over three years (during Covid 19 years).
Consistently exceeded profit margins by an average of 45% through targeted prospecting, relationship building and enhanced cost cutting. Lead over 100+ small business entrepreneurs in closing over $65M in sales in digital marketing, real estate and real estate investing.

• Market Analysis and Strategy

Conducted comprehensive market research to identify emerging strengths, weaknesses, opportunities and threats, while guiding product development initiatives for domestic and international entrepreneurs
Created and implemented go-to-market strategies for new products, capturing a 25% market share within the first year.
Developed 3 and 5 year strategic plans and helped coach and consult a diverse group of business leaders on the importance of closely aligning plans with long-term goals.

• Communication and Negotiation

Led national and international cross-functional teams to deliver customized solutions that met client needs, enhancing client satisfaction, retention and overall profit margins. Boosted NPS (Net Performance Score) by 40 points, reflecting increased customer loyalty and positive brand perception of several local and international businesses.
Utilized advanced negotiation techniques to secure favorable terms and agreements with high-profile clients to assist in

• Cross-Cultural Communication

Conversational knowledge in Spanish, Portuguese and Siswati, enabling effective communication and negotiation with partners and clients across diverse cultures. Designed and led cross-cultural training programs in Brazil, Spain, Colombia, Trinidad and Tobago, Swaziland and South Africa to enhance team collaboration and cultural competency.
Led cross-functional teams in executing international projects, achieving 100% on-time delivery and exceeding performance targets of over 20+ consulting projects.

• International Trade and Compliance

Managed import/export operations at an international company in Brazil, ensuring compliance with international trade regulations and reducing operating costs by 20% through optimized logistics.
Collaborated with legal teams to navigate complex international regulatory landscapes and assisted in risk mitigation.

• Project Management

Utilized project management tools such as Go High Level and Sale Force to streamline operations and enhance productivity
Experienced in developing workflows, leveraging A.I and automated SMS/email campaigns, to help organizations realize their synergies in order to optimize work performance.