Joy Potts

Leads two overlapping areas of focus: donor engagement and outreach to articulate impact and cultivate investment; and development and execution of the organization’s strategic approach to sustainable community impact. This includes:

• Planning and managing cultivation events and experiences to deepen engagement with PBS North Carolina
• Evolving the organization's strategic approach to community impact to strengthen the value proposition and case for sustainable investment and support, and audience-facing messaging for content and marketing
• Developing and centralizing an evaluation approach for impact measurement, assessment and sustainability planning
• Synchronizing cross-functional teams across the organization to maximize PBS North Carolina's cross-platform impact and ensure internal and external engagement and stewardship efforts are unified
• Identifying and integrating emerging priorities into community impact planning and messaging
• Developing and sustaining positive, collaborative relationships with multi-sector organizations to cultivate a favorable environment for partnership and investment.

• Responsible for developing new aspects of the company’s philanthropy and engagement strategy for social impact
• Leads alignment of campaign efforts across the organization to accelerate the largest possible solicitations and gifts
• Fosters collaboration with internal stakeholders, consultants, boards, and donors to develop and implement strategies to cultivate a favorable fundraising climate and achieve campaign goals
• Manages program activities and campaign budgets as well as revenue progress, impact measurement and evaluation

• Responsible for driving strategic vision for the children’s media and education division
• Researched, prospected and secured funding opportunities through grants, foundations and private support
• Responsible for cultivation and stewardship of over $3,835,273 in revenue to drive and sustain the division’s priorities
• Provided leadership and management for a cross-disciplinary team
• Provided strategic and operational oversight for the division’s multi-platform engagement, education resource development and distribution, original content production, program acquisition and distribution, marketing and communications and fundraising and sustainability efforts
• Forged relationships with experts and stakeholders from formal and informal education communities to guide strategy for the division’s engagement, content and brand development initiatives
• Cultivated and developed a thriving network of strategic partnerships and funders to deepen community engagement and impact and provide a framework for sustainability
• Leveraged the company’s original multi-media children’s brand, Rootle, with its educational programming and resources to strengthen PBS NC’s value proposition to ignite audience growth and affinity and provoke measurable statewide impact.

• Provided oversight and management of 24/7 kids broadcast channel and live stream
• Developed, planned and executed channel re-brand which included redesign and roll out of new channel name and multi-platform brand creative
• Provided creative oversight of original content production to include channel promotions, IDs and signaling value spots
• Provided programming guidance for curated program blocks
• Developed and executed audience engagement strategy
• Cultivated strategic statewide partnerships to strengthen brand reach, awareness and impact
• Expanded channel brand as the company’s original children’s multi-media brand
• Collaborated with internal cross departmental stakeholders including deployment and coordination of a channel re-brand launch team

• Developed and implemented annual strategic plan for membership cultivation through direct marketing for Annual Giving Initiatives including Mid-Level, Sustained Giving and Kids Club membership
• Planned and implement benefits of Annual Giving Initiatives including special events and mailings
• Supported coordination and implementation of direct marketing campaigns
• Created and managed project proposals, work plans and budgets
• Produced analysis and projections for initiative campaigns
• Coordinated multi-platform promotion for Annual Giving initiatives and campaigns
• Cultivated partnerships with external organizations, vendors and contract professional services as needed
• Appeared as on-air talent for annual pledge events and special projects
• Trained and supervised student interns and community volunteers

• Responsible for the program management of executive development programs, acting as the primary customer interface with high-level corporate executive participants
• Managed program expenses as well as accounts payable and receivables
• Contracted with appropriate suppliers to obtain meeting space, lodging, meals and program materials
• Coordinated program faculty and program director to drive the program planning process
• Developed program website content and materials in formats consistent with university branding

• Provided support for Programs and Outreach staff including travel and meeting coordination
• Prepared program related materials, reports and correspondence including necessary accounting paperwork
• Provided assistance to 20 site coordinators across the state through email and phone correspondence