Joshua Powers
Sanford
Summary
Results-driven Advertising Account Manager with expertise in media strategy, campaign management, and client collaboration. Proven ability to translate client objectives into actionable media strategies, driving measurable outcomes and optimizing campaign performance. Results-driven Advertising Account Manager specializing in campaign management, media strategy, and data analysis. Proven ability to optimize performance and align client objectives with actionable strategies to drive measurable outcomes.
Overview
22
22
years of professional experience
Work History
Advertising Account Manager
Rithum
Plano
11.2022 - Current
- Oversee strategy, planning, execution, and optimization of digital marketing and retail media campaigns across enterprise clients.
- Collaborated with clients to align media tactics with business goals as a trusted advisor.
- Translated client objectives into actionable media strategies, driving performance and measurable outcomes.
- Managed campaign performance by setting budgets, bids, and ad creatives, ensuring optimal results.
- Utilized expertise in Rithum’s platform to enhance client programs and achieve desired outcomes.
- Strengthened relationships with key stakeholders through regular reporting and insights that identified growth opportunities.
- Partnered with cross-functional teams to deliver cohesive, high-impact media programs tailored to client needs.
- Monitored industry trends, ad formats, and platform capabilities to educate clients on best practices.
Senior Implementation Specialist
ChannelAdvisor
Morrisville
03.2018 - 11.2022
- Served as primary client contact during project launch phases.
- Analyzed, validated, and integrated data requirements for mid-market and enterprise SaaS clients.
- Delivered tailored training sessions using established methodologies to meet client needs.
- Assisted clients with configuration and troubleshooting during implementations.
- Developed and maintained training processes for supported applications.
- Provided timely status reports on all client contacts.
- Supported sales team by communicating implementation methodologies during pre-sales activities.
- Transitioned clients to support team post-implementation, ensuring seamless handover.
Implementation Consultant
ChannelAdvisor
Morrisville
09.2015 - 03.2018
- Acted as primary client contact during project launch phases.
- Analyzed, validated, and integrated data requirements for mid-market and enterprise SaaS clients.
- Delivered tailored training sessions using established methodologies to meet specific client needs.
- Assisted clients with configuration and troubleshooting throughout implementation.
- Developed and refined training processes for supported applications.
- Provided accurate status reports for all client interactions in a timely manner.
- Supported sales team by communicating implementation methodologies during pre-sales activities.
- Escalated launch issues effectively, utilizing available resources before escalation.
Webmaster
Everything Aero
Jamestown
10.2010 - 09.2015
- Migrated store to Bigcommerce platform, improving optimization and functionality.
- Used NopCommerce to set up an online store for selling Aircraft Parts. Languages used are HTML, ASP.NET, MVC, C#, SQL Server
- Designed and maintained user-friendly website interfaces for aviation enthusiasts.
- Oversaw technical aspects of website performance and ensured user accessibility.
- Updated website content regularly to reflect current aviation trends and news.
- Monitored website analytics to identify areas for improvement in user experience.
- Facilitated communication with customers through mass emails detailing new product availability.
- Executed SEO strategies to increase online visibility for aviation products.
e-Commerce Specialist
CV Products
Thomasville
06.2006 - 09.2015
- Used Channel Advisor to list items on eBay, Amazon and company websites.
- Established website using Network Solutions Shopping Cart with ASP.NET to enhance online sales.
- Set up Volusion web store for CVXchange. (Used parts warehouse for CV Products). Programming languages used are ASP.NET and SQL Server
- Maintained Company Websites using computer languages HTML, ASP.NET, SQL Server, PHP
- Facilitated processing of incoming web orders to ensure timely fulfillment and customer satisfaction.
- Worked with over 500 vendors to purchase product at the right price for the company
- Managed and updated company pricing structure to maintain market competitiveness and drive sales.
Webmaster/Marketing Manager
Legacy ATV
High Point
04.2004 - 06.2006
- Managed online store operations, ensuring seamless user experience for customers.
- Implemented SEO strategies to enhance website visibility and drive traffic.
- Developed and maintained web content including website navigation, images, text, and multimedia.
- Developed and maintained website content for Legacy ATV's product offerings.
- Created and deployed HTML and CSS templates to ensure consistent design across all webpages.
- Monitored traffic to websites.
- Monitored website performance and resolved technical issues promptly.
Education
Master of Science - Information Technology
University of Phoenix
Tempe, AZ12-2012
Bachelor of Science - Information Technology
University of Phoenix
Tempe, AZ02-2011
Associate of Applied Science - Information Technology
Guilford Technical Community College
Jamestown, NC12-2003
Skills
- Campaign management
- Media strategy
- Budget management
- Data analysis
- Performance optimization
- Client collaboration
- Cross-functional teamwork
- Strategic thinking
- Problem solving
Timeline
Advertising Account Manager
Rithum
11.2022 - Current
Senior Implementation Specialist
ChannelAdvisor
03.2018 - 11.2022
Implementation Consultant
ChannelAdvisor
09.2015 - 03.2018
Webmaster
Everything Aero
10.2010 - 09.2015
e-Commerce Specialist
CV Products
06.2006 - 09.2015
Webmaster/Marketing Manager
Legacy ATV
04.2004 - 06.2006
Master of Science - Information Technology
University of Phoenix
Bachelor of Science - Information Technology
University of Phoenix
Associate of Applied Science - Information Technology
Guilford Technical Community College