Jonathan Hughes
Raleigh,NC
Summary
Automotive Marketing Consultant and Strategist with over 10 year’s experience building relationships with General Managers to achieve sales objectives, increase profits, and drive market share. In parallel, collaborate with OEM partners to ensure compliance and maximize co-op reimbursements. Proficient in analytics and digital/traditional/social advertising platforms to ensure return on investment through targeted, data driven decisions. Accomplished in managing projects to meet deadlines and budgets while working positively with designers and vendors.
Overview
30
30
years of professional experience
Work History
Marketing Manager/Account Executive
Leith /Holman North Carolina
Raleigh, NC
08.2015 - Current
- Manage multi-channel marketing strategies and advertising budgets for (11) dealerships in Raleigh and Aberdeen, NC.
- Meet regularly with GM’s to discuss sales metrics, review marketing data, and strategize to increase market share based on corporate and OEM goals while staying within budget.
- Meet with vendors on a regular basis to optimize campaigns.
- Work closely with all departments (accounting, creative, web design, co-op) to make sure my dealerships are operating efficiently.
- Handle all monthly marketing campaigns/projects start to finish to adhere to marketing strategy and guidelines.
- Successful in working with struggling dealerships and turning them profitable and sales efficient.
Sales Executive
WBBB-FM | Curtis Media | Raleigh, NC WTVD ABC-11 | Disney Owned and Operated | Durham NC WRAL-FM | Capitol Broadcasting Company | Raleigh, NC WTRG-FM
Raleigh, NC
01.1996 - 07.2015
- Sales executive responsible for multi-million dollar annual sales goal.
- 100% commissioned sales.
- Managed (20) active advertising campaigns/clients each month.
- Worked with advertising agencies to garner top market share by being knowledgeable in qualitative and quantitative data highlighting the stations performance in meeting the client’s objectives.
- Developed new business by working with small business owners developing marketing plans and creative to increase sales and provide return on investment.
- Regional Sales Executive handling Western NC Ad Agencies.
- Sales Manager for CBC start up radio station responsible for (5) salespeople.
Education
BA - Radio, Television, Motion Pictures
University of North Carolina At Chapel Hill
Skills
- Analyzing data in GA4, Autoflyte, Vistadash, Cox nVision, Market Master, Automotive Mastermind, Scarborough, Nielson
- Strong interpersonal skills honed through sales experience
- Adept in CRM platforms eLead and VinSolutions
- Ability to ingest data and translate into an actionable marketing plan
- Understanding budgets and co-op
Timeline
Marketing Manager/Account Executive
Leith /Holman North Carolina
08.2015 - Current
Sales Executive
WBBB-FM | Curtis Media | Raleigh, NC WTVD ABC-11 | Disney Owned and Operated | Durham NC WRAL-FM | Capitol Broadcasting Company | Raleigh, NC WTRG-FM
01.1996 - 07.2015
BA - Radio, Television, Motion Pictures
University of North Carolina At Chapel Hill