JILL KERSWELL
MOORESVILLE
Summary
Results-oriented sales and marketing professional specializing in strategic brand positioning and customer acquisition. Skilled in managing cross-functional teams and developing effective marketing initiatives that enhance market presence. Leverages strong relationship-building capabilities to drive customer loyalty and achieve operational goals.
Overview
30
30
years of professional experience
Work History
Associate Manager of Field Marketing
TDS Telecom
Mooresville
05.2022 - Current
- Planned and executed community events, sponsorships, trade shows, and customer engagement initiatives.
- Collaborates with sales leadership to develop localized marketing strategies that increased brand visibility and lead generation.
- Managed marketing budgets, vendor relationships, and promotional inventory to maximize return on investment.
- Built and maintained relationships with real estate professionals, community leaders, and business partners to expand market reach.
- Analyzed campaign performance and market trends to optimize marketing effectiveness and support business growth.
- Fostered and led cross-functional monthly Sales & Marketing Initiative meeting, bringing together sales and marketing teams to align strategies, share market insights, coordinate campaigns, and support business growth objectives.
- Leveraged relationship building and local marketing strategies to position TDS Telecom as a preferred provider among multifamily housing communities, supporting the conversion of key properties to bulk service agreements.
Direct Sales Supervisor
TDS Telecom
Mooresville
01.2022 - 05.2022
- Trained new sales representatives on product knowledge and sales techniques.
- Developed strategic sales plans to drive market penetration and customer retention.
- Monitored daily sales activities to ensure compliance with company policies.
- Collaborated with marketing team to create effective promotional materials and campaigns.
- Analyzed sales data to identify trends and adjust strategies accordingly.
- Coordinated with other departments to streamline processes and improve customer satisfaction.
- Recruited new direct sales representatives and conducted interviews with potential candidates.
Commercial Account Executive
Continuum
Mooresville
03.2019 - 01.2022
- Results-driven field marketing professional responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. Partner with sales teams, community organizations, and local businesses to plan and implement events, sponsorships, and outreach programs that strengthen market presence and generate qualified leads.
- Collaborated with sales leadership to develop localized marketing strategies that increase brand visibility and lead generation.
- Built and maintained relationships with real estate professionals, community leaders, and business partners to expand market reach.
- Developed and led a monthly Sales & Marketing initiative meeting, bringing together sales and marketing teams to align strategies, share market insights and support business growth objectives.
- Leveraged relationship-building and local marketing strategies to position TDS Telecom as a preferred provider among multifamily housing communities, supporting the conversion of key properties to bulk service agreements.
Customer Care/Residential Sales
Continuum
Mooresville
12.2012 - 12.2019
- Utilized digital and telephone approaches to generate sales leads.
- Determined needs, delivered solutions and overcame objections through consultative selling skills.
- Ranked first out of ten sales reps in department every month.
- Prioritized daily workflows, including all inbound calls, quotes and sales-related inquiries.
Direct Sales Representative
Continuum
Mooresville
09.2011 - 12.2012
- Accomplished sales goals and boosted revenue through product knowledge and customer relationship management.
- Closed 22 RGUs weekly to meet sales targets.
- Managed all field sales and service promotions for Cable/Data/Voice business.
- Coordinated promotional events and engaged with community to drive sales growth.
- Evaluated and implemented strategies to expand business operations and increase customer acquisition.
- Assessed service levels and recommended upgrades to enhance customer satisfaction.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
Branch Rental Manager
Enterprise Rent-A-Car (Holdings)
Richmond
03.1996 - 06.2003
- Managed daily branch functions in a 130 + car store with concentration in four core areas of business - customer service, growth, employee development and profitability.
- Forecast, planned and executed branch strategies on monthly basis to accomplish branch profitable goals.
- Monitored employee performance through ongoing feedback, aligning individual contributions with sales goals and overall branch success.
- Directed employees through skill expansion, overcoming impediments and focusing on key strengths to deliver top customer service.
- Developed and implemented employee development plans to enhance skill sets and career growth.
- Presented performance updates and employee reviews to management, highlighting key achievements and areas for improvement.
Education
Bachelor of Arts - Sociology
Christopher Newport University
Newport News, VASkills
- Marketing strategy
- Campaign Management
- Market Analysis
- Market outreach
- Sales
- Client prospecting
- Sales collaboration
- Partnership Development
- Team leadership
- Telecommunications
- Cold Calling
- Customer Contact
- Relationship management
- Organizational skills
Timeline
Associate Manager of Field Marketing
TDS Telecom
05.2022 - Current
Direct Sales Supervisor
TDS Telecom
01.2022 - 05.2022
Commercial Account Executive
Continuum
03.2019 - 01.2022
Customer Care/Residential Sales
Continuum
12.2012 - 12.2019
Direct Sales Representative
Continuum
09.2011 - 12.2012
Branch Rental Manager
Enterprise Rent-A-Car (Holdings)
03.1996 - 06.2003
Bachelor of Arts - Sociology
Christopher Newport University