Jesse Kalin
Charlotte
Summary
Detail-oriented Advertising Operations Leader with over 10 years of experience managing ad delivery campaigns across digital and linear platforms. Skilled in troubleshooting delivery issues and optimizing operational processes through cross-functional collaboration. Experienced in directing multiple projects with competing priorities and achieving organizational objectives through effective strategic partnerships.
Overview
13
13
years of professional experience
Work History
Supervisor, Advertising Operations
Charter Communications / Spectrum Reach
01.2013 - Current
- Managed daily ad-ops workflow for 16 account coordinators across high-volume markets, optimizing processes in NYC, Tampa, Orlando, Raleigh, Charlotte, GSAA, and more.
- Oversaw campaign setup, delivery monitoring, targeting accuracy, and inventory usage, resolving issues to enhance overall campaign effectiveness.
- Identify operational risks early and implement corrective strategies to ensure on-time, in-full campaign performance.
- Lead the newly created Queue Response Team—designing structure, workflows, and performance metrics which were adapted company wide, leading to the creation of new Supervisor roles and four additional Queue Response Teams.
- Train, onboard, and developed 20+ new hires and interns, providing tools, processes, and QA standards for ad delivery.
- Guided team through operational and platform updates, maintaining consistent pacing and accuracy to ensure client readiness.
- Recognized as a people-centric leader focused on efficiency, collaboration, and elevating team performance.
Sr. Sales Operations Strategist
Charter Communications / Spectrum Reach
01.2021 - 01.2024
- Oversaw full-funnel campaign strategy, setup, pacing, evaluation, and reporting for key digital and broadcast clients, enhancing campaign effectiveness.
- Developed and executed measurement strategies to improve impression delivery, pacing control, and campaign outcomes.
- Collaborated with cross-functional teams including Sales, Digital Traffic, Development, and Product teams to troubleshoot campaign issues and optimize workflows.
- Managed high-value client schedules, ensuring accurate specs and creative compliance, aligning with platform standards to meet client expectations.
- Supported inventory forecasting and revenue growth strategies; increased annual client spend by $120K through optimized schedules.
- Led team restructuring of order management systems, enabling teams to exceed annual booking targets by 157%.
- Delivered 100% remote onboarding and training; mentees became top performers in Ad-Ops and trafficking roles.
- Secured ad placements across high-profile programming (Monday Night Football, awards shows, national sports), maximizing campaign visibility and impact.
Lead Traffic Specialist
Charter Communications / Spectrum Reach
01.2018 - 01.2021
- Managed high-stakes political campaigns including the 2020 Maine Senatorial race ($112M+ in spend), ensuring strict compliance, fast problem resolution, and full delivery.
- Oversaw delivery of NY Department of Health’s $2M COVID campaign—exceeding expectations and driving a $250K renewal uplift.
- Directed 20 specialists in campaign setup, trafficking, pacing, and accuracy across digital and broadcast platforms, enhancing operational efficiency.
- Streamlined pacing, inventory accuracy, and creative QA processes, resulting in 128% increase in yearly sales budgets.
- Resolved complex delivery issues and collaborated with Sales and Marketing to swiftly address urgent campaign challenges.
Traffic Specialist
Charter Communications / Spectrum Reach
01.2014 - 01.2018
- Ensured accurate trafficking and placement of high-visibility ad campaigns during sports championships, award shows, major events, enhancing visibility and engagement.
- Set up, monitored, optimized multimillion-dollar client campaigns across three markets, ensuring strong creative QA and effective pacing management.
- Increased client annual spend by an average of 18% through proactive delivery monitoring, communication, and performance insights.
- Supported launch of major enterprise program for digital traffic team, completing rollout ahead of schedule and lowering projected training costs by 32%.
Call Center Training Manager
Time Warner Cable
01.2013 - 01.2014
- Developed training for 100+ new hires to enhance operational accuracy, system proficiency, and workflow efficiency.
- Built data-driven learning strategies that increased quality and adoption of new processes.
- Developed training programs to enhance employee skills and knowledge.
- Facilitated workshops to promote effective communication and teamwork.
- Collaborated with leadership to identify training needs across departments.
Education
Bachelor of Arts - Business with Marketing Concentration
State University of New York At Oneonta (SUNY)
Oneonta, NY12-2008
Skills
- Ad operations
- Campaign delivery
- Performance reporting
- Billing coordination
- Digital strategy
- Process improvement
- Cross-functional teamwork
- Data troubleshooting
- Team leadership and training
- Team leadership
- Strategic planning
- Workflow optimization
- Billing and invoicing coordination
- Client communication
Timeline
Sr. Sales Operations Strategist
Charter Communications / Spectrum Reach
01.2021 - 01.2024
Lead Traffic Specialist
Charter Communications / Spectrum Reach
01.2018 - 01.2021
Traffic Specialist
Charter Communications / Spectrum Reach
01.2014 - 01.2018
Supervisor, Advertising Operations
Charter Communications / Spectrum Reach
01.2013 - Current
Call Center Training Manager
Time Warner Cable
01.2013 - 01.2014
Bachelor of Arts - Business with Marketing Concentration
State University of New York At Oneonta (SUNY)